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Head-to-head · Loyalty Program Software

Salesforce Loyalty Management vs Yotpo Loyalty

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Salesforce Loyalty Management #2 in Loyalty Program Software 9.1/10 Paid ✓ 5 of 6 features Visit Salesforce
Yotpo Loyalty #4 in Loyalty Program Software 8.7/10 Free plan Free plan✓ 5 of 6 features Visit Yotpo Loyalty

Salesforce Loyalty Management leads on 0 checks, Yotpo Loyalty on 2, and 5 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSalesforce Loyalty Management · 9.1/10
  • Lowest starting priceYotpo Loyalty · $199/mo
  • Free planonly Yotpo Loyalty

Salesforce Loyalty Management scores higher on our rubric for loyalty program software: 9.1 against 8.7 out of 10; our editors rank them #2 and #4.

Yotpo Loyalty offers free plan; Salesforce Loyalty Management doesn't. Yotpo Loyalty is cheaper to start at $199/mo against $20,000/mo.

Salesforce Loyalty Management is the better fit for large Salesforce-centered enterprises. Yotpo Loyalty is the better fit for ecommerce brands needing broad loyalty automation.

  • Salesforce Loyalty Management fits best

    Large Salesforce-centered enterprises

  • Yotpo Loyalty fits best

    Ecommerce brands needing broad loyalty automation

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Salesforce Loyalty Management 9.1/10 Visit ↗ Yotpo Loyalty 8.7/10 Visit ↗
At a glance
Editor score 9.1 8.7
Ranking #2 in Loyalty Program Software #4 in Loyalty Program Software
Best for Large Salesforce-centered enterprises Ecommerce brands needing broad loyalty automation
Pricing model Paid Free plan + paid
Starting price $20,000/mo $199/mo (best)
Free plan — ✓ (best)
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 6 integrations 8 integrations
Features Salesforce Loyalty Management 5/6 · Yotpo Loyalty 5/6
Tiered rewards ✓ ✓
Referral programs ✓ ✓
Lifecycle automation ✓ ✓
Customer portal ✓ ✓
API access ✓ ✓
White-label branding Not checked yet Not checked yet
Specs
Member limit 100000 members Not checked yet
Our review
Pros
  • Supports both B2B and B2C loyalty programs
  • Includes portals, mobile SDKs, APIs, and integration kits
  • Connects loyalty programs with Salesforce clouds and POS systems
  • Free plan covers points, referrals, reminders, and performance dashboards
  • Supports custom earning rules, tiers, segmentation, and lifecycle notifications
  • Eight integrations plus APIs and webhooks support ecommerce ecosystems
Cons
  • Starts at $20,000 per organization per month
  • Annual billing applies to all listed plans
  • Multiple program setup is limited to the Advanced plan
  • More advanced earning and redemption options require the Pro tier
  • Premium and Enterprise features use custom-quote pricing
  • Its feature breadth may exceed the needs of simple loyalty programs
Our verdict

Salesforce Loyalty Management is a cloud-based application for designing, operating, and analyzing B2B and B2C loyalty programs. It covers points, tiers, rewards, redemption rules, promotions, partner incentives, gamification, member…

Read the review →

Yotpo Loyalty is a web-based loyalty and referrals platform for ecommerce brands. It supports points-based earning and redemption, referral campaigns, custom earning rules, tiered programs, rewards pages, customer segmentation, lifecycle…

Read the review →
  1. Salesforce Loyalty ManagementLoyalty Program Software 9.1Paid
  2. Yotpo LoyaltyLoyalty Program Software 8.7Free plan

Strengths and trade-offs

  • Salesforce Loyalty Management — where it wins

    • Supports both B2B and B2C loyalty programs
    • Includes portals, mobile SDKs, APIs, and integration kits
    • Connects loyalty programs with Salesforce clouds and POS systems

    Where it doesn't

    • Starts at $20,000 per organization per month
    • Annual billing applies to all listed plans
    • Multiple program setup is limited to the Advanced plan

  • Yotpo Loyalty — where it wins

    • Free plan covers points, referrals, reminders, and performance dashboards
    • Supports custom earning rules, tiers, segmentation, and lifecycle notifications
    • Eight integrations plus APIs and webhooks support ecommerce ecosystems

    Where it doesn't

    • More advanced earning and redemption options require the Pro tier
    • Premium and Enterprise features use custom-quote pricing
    • Its feature breadth may exceed the needs of simple loyalty programs

More comparisons

All loyalty program software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update