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Head-to-head · Loyalty Program Software

Salesforce Loyalty Management vs Antavo

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Antavo #5 in Loyalty Program Software 8.6/10 Pricing on request ✓ 6 of 6 features Visit Antavo

Salesforce Loyalty Management leads on 0 checks, Antavo on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSalesforce Loyalty Management · 9.1/10
  • Most featuresAntavo · 6 of 6

Salesforce Loyalty Management scores higher on our rubric for loyalty program software: 9.1 against 8.6 out of 10; our editors rank them #2 and #5.

Salesforce Loyalty Management is the better fit for large Salesforce-centered enterprises. Antavo is the better fit for gamified enterprise loyalty programs.

  • Salesforce Loyalty Management fits best

    Large Salesforce-centered enterprises

  • Antavo fits best

    Gamified enterprise loyalty programs

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Side by side

Feature Salesforce Loyalty Management 9.1/10 Visit ↗ Antavo 8.6/10 Visit ↗
At a glance
Editor score 9.1 8.6
Ranking #2 in Loyalty Program Software #5 in Loyalty Program Software
Best for Large Salesforce-centered enterprises Gamified enterprise loyalty programs
Pricing model Paid Paid
Starting price $20,000/mo —
Free plan — —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 6 integrations 13 integrations
Features Salesforce Loyalty Management 5/6 · Antavo 6/6
Tiered rewards ✓ ✓
Referral programs ✓ ✓
Lifecycle automation ✓ ✓
Customer portal ✓ ✓
API access ✓ ✓
White-label branding Not checked yet ✓ (best)
Specs
Member limit 100000 members Not checked yet
Our review
Pros
  • Supports both B2B and B2C loyalty programs
  • Includes portals, mobile SDKs, APIs, and integration kits
  • Connects loyalty programs with Salesforce clouds and POS systems
  • Custom currencies, tiers, rewards, referrals, and gamification
  • Visual workflows automate campaigns and customer journeys
  • APIs, webhooks, and integrations support omnichannel programs
Cons
  • Starts at $20,000 per organization per month
  • Annual billing applies to all listed plans
  • Multiple program setup is limited to the Advanced plan
  • Pricing requires contacting sales and is based on customer activity
  • No free plan for smaller teams to start without a commitment
  • Broad capabilities may exceed the needs of simple loyalty programs
Our verdict

Salesforce Loyalty Management is a cloud-based application for designing, operating, and analyzing B2B and B2C loyalty programs. It covers points, tiers, rewards, redemption rules, promotions, partner incentives, gamification, member…

Read the review →

Antavo is a hosted, API-first loyalty and incentives platform for mid-market and enterprise brands. It supports points and custom currencies, tiered programs, rewards, referrals, promotions, customer journeys, and gamification. Programs…

Read the review →
  1. Salesforce Loyalty ManagementLoyalty Program Software 9.1Paid
  2. AntavoLoyalty Program Software 8.6Pricing on request

Strengths and trade-offs

  • Salesforce Loyalty Management — where it wins

    • Supports both B2B and B2C loyalty programs
    • Includes portals, mobile SDKs, APIs, and integration kits
    • Connects loyalty programs with Salesforce clouds and POS systems

    Where it doesn't

    • Starts at $20,000 per organization per month
    • Annual billing applies to all listed plans
    • Multiple program setup is limited to the Advanced plan
  • Antavo — where it wins

    • Custom currencies, tiers, rewards, referrals, and gamification
    • Visual workflows automate campaigns and customer journeys
    • APIs, webhooks, and integrations support omnichannel programs

    Where it doesn't

    • Pricing requires contacting sales and is based on customer activity
    • No free plan for smaller teams to start without a commitment
    • Broad capabilities may exceed the needs of simple loyalty programs
  • Salesforce Loyalty Management9.1/10 · Paid

    A Salesforce-centered loyalty suite for large organizations with complex program needs.

    Visit SalesforceFull verdict →
  • Antavo8.6/10 · Pricing on request

    A flexible loyalty platform for complex, gamified programs across channels.

    Visit AntavoFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update