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Head-to-head · Loyalty Program Software

Salesforce Loyalty Management vs LoyaltyLion

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Salesforce Loyalty Management #2 in Loyalty Program Software 9.1/10 Paid ✓ 5 of 6 features Visit Salesforce
LoyaltyLion #3 in Loyalty Program Software 8.8/10 Free plan · 14-day trial Free planFree trial✓ 5 of 6 features Visit LoyaltyLion

Salesforce Loyalty Management leads on 0 checks, LoyaltyLion on 2, and 5 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSalesforce Loyalty Management · 9.1/10
  • Lowest starting priceLoyaltyLion · $199/mo
  • Free planonly LoyaltyLion
  • Free trialonly LoyaltyLion

Salesforce Loyalty Management scores higher on our rubric for loyalty program software: 9.1 against 8.8 out of 10; our editors rank them #2 and #3.

LoyaltyLion offers free plan; Salesforce Loyalty Management doesn't. LoyaltyLion is cheaper to start at $199/mo against $20,000/mo.

Salesforce Loyalty Management is the better fit for large Salesforce-centered enterprises. LoyaltyLion is the better fit for shopify brands needing advanced loyalty flows.

  • Salesforce Loyalty Management fits best

    Large Salesforce-centered enterprises

  • LoyaltyLion fits best

    Shopify brands needing advanced loyalty flows

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Salesforce Loyalty Management 9.1/10 Visit ↗ LoyaltyLion 8.8/10 Visit ↗
At a glance
Editor score 9.1 8.8
Ranking #2 in Loyalty Program Software #3 in Loyalty Program Software
Best for Large Salesforce-centered enterprises Shopify brands needing advanced loyalty flows
Pricing model Paid Free plan + paid
Starting price $20,000/mo $199/mo (best)
Free plan — ✓ (best)
Free trial — 14 days
Deployment Cloud Cloud
Platforms Web Web
Integrations 6 integrations 9 integrations
Features Salesforce Loyalty Management 5/6 · LoyaltyLion 5/6
Tiered rewards ✓ ✓
Referral programs ✓ ✓
Lifecycle automation ✓ ✓
Customer portal ✓ ✓
API access ✓ ✓
White-label branding Not checked yet Not checked yet
Specs
Member limit 100000 members Not checked yet
Our review
Pros
  • Supports both B2B and B2C loyalty programs
  • Includes portals, mobile SDKs, APIs, and integration kits
  • Connects loyalty programs with Salesforce clouds and POS systems
  • Flexible VIP tiers, referral rules, challenges, and earning actions
  • Headless API supports custom storefronts, apps, and POS integrations
  • Shopify, Klaviyo, wallet, subscription, and support-tool integrations
Cons
  • Starts at $20,000 per organization per month
  • Annual billing applies to all listed plans
  • Multiple program setup is limited to the Advanced plan
  • The free plan is aimed at stores processing 400 orders or fewer monthly
  • Classic costs $199 per month and includes 500 orders
  • Advanced and Plus use custom pricing
Our verdict

Salesforce Loyalty Management is a cloud-based application for designing, operating, and analyzing B2B and B2C loyalty programs. It covers points, tiers, rewards, redemption rules, promotions, partner incentives, gamification, member…

Read the review →

LoyaltyLion is a customer loyalty and rewards platform for ecommerce brands, with particular fit for businesses using Shopify, Shopify Plus, or Shopify POS. It supports points and rewards for purchases, account creation, birthdays,…

Read the review →
  1. Salesforce Loyalty ManagementLoyalty Program Software 9.1Paid
  2. LoyaltyLionLoyalty Program Software 8.8Free plan · 14-day trial

Strengths and trade-offs

  • Salesforce Loyalty Management — where it wins

    • Supports both B2B and B2C loyalty programs
    • Includes portals, mobile SDKs, APIs, and integration kits
    • Connects loyalty programs with Salesforce clouds and POS systems

    Where it doesn't

    • Starts at $20,000 per organization per month
    • Annual billing applies to all listed plans
    • Multiple program setup is limited to the Advanced plan

  • LoyaltyLion — where it wins

    • Flexible VIP tiers, referral rules, challenges, and earning actions
    • Headless API supports custom storefronts, apps, and POS integrations
    • Shopify, Klaviyo, wallet, subscription, and support-tool integrations

    Where it doesn't

    • The free plan is aimed at stores processing 400 orders or fewer monthly
    • Classic costs $199 per month and includes 500 orders
    • Advanced and Plus use custom pricing

More comparisons

All loyalty program software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update