Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Loyalty Program Software

LoyaltyLion vs Yotpo Loyalty

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score LoyaltyLion #3 in Loyalty Program Software 8.8/10 Free plan · 14-day trial Free planFree trial✓ 5 of 6 features Visit LoyaltyLion
Yotpo Loyalty #4 in Loyalty Program Software 8.7/10 Free plan Free plan✓ 5 of 6 features Visit Yotpo Loyalty

LoyaltyLion leads on 0 checks, Yotpo Loyalty on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLoyaltyLion · 8.8/10
  • Free planboth
  • Free trialonly LoyaltyLion

LoyaltyLion scores higher on our rubric for loyalty program software: 8.8 against 8.7 out of 10; our editors rank them #3 and #4.

LoyaltyLion is the better fit for shopify brands needing advanced loyalty flows. Yotpo Loyalty is the better fit for ecommerce brands needing broad loyalty automation.

  • LoyaltyLion fits best

    Shopify brands needing advanced loyalty flows

  • Yotpo Loyalty fits best

    Ecommerce brands needing broad loyalty automation

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature LoyaltyLion 8.8/10 Visit ↗ Yotpo Loyalty 8.7/10 Visit ↗
At a glance
Editor score 8.8 8.7
Ranking #3 in Loyalty Program Software #4 in Loyalty Program Software
Best for Shopify brands needing advanced loyalty flows Ecommerce brands needing broad loyalty automation
Pricing model Free plan + paid Free plan + paid
Starting price $199/mo $199/mo
Free plan ✓ ✓
Free trial 14 days —
Deployment Cloud Cloud
Platforms Web Web
Integrations 9 integrations 8 integrations
Features LoyaltyLion 5/6 · Yotpo Loyalty 5/6
Tiered rewards ✓ ✓
Referral programs ✓ ✓
Lifecycle automation ✓ ✓
Customer portal ✓ ✓
API access ✓ ✓
White-label branding Not checked yet Not checked yet
Specs
Member limit Not checked yet Not checked yet
Our review
Pros
  • Flexible VIP tiers, referral rules, challenges, and earning actions
  • Headless API supports custom storefronts, apps, and POS integrations
  • Shopify, Klaviyo, wallet, subscription, and support-tool integrations
  • Free plan covers points, referrals, reminders, and performance dashboards
  • Supports custom earning rules, tiers, segmentation, and lifecycle notifications
  • Eight integrations plus APIs and webhooks support ecommerce ecosystems
Cons
  • The free plan is aimed at stores processing 400 orders or fewer monthly
  • Classic costs $199 per month and includes 500 orders
  • Advanced and Plus use custom pricing
  • More advanced earning and redemption options require the Pro tier
  • Premium and Enterprise features use custom-quote pricing
  • Its feature breadth may exceed the needs of simple loyalty programs
Our verdict

LoyaltyLion is a customer loyalty and rewards platform for ecommerce brands, with particular fit for businesses using Shopify, Shopify Plus, or Shopify POS. It supports points and rewards for purchases, account creation, birthdays,…

Read the review →

Yotpo Loyalty is a web-based loyalty and referrals platform for ecommerce brands. It supports points-based earning and redemption, referral campaigns, custom earning rules, tiered programs, rewards pages, customer segmentation, lifecycle…

Read the review →
  1. LoyaltyLionLoyalty Program Software 8.8Free plan · 14-day trial
  2. Yotpo LoyaltyLoyalty Program Software 8.7Free plan

Strengths and trade-offs

  • LoyaltyLion — where it wins

    • Flexible VIP tiers, referral rules, challenges, and earning actions
    • Headless API supports custom storefronts, apps, and POS integrations
    • Shopify, Klaviyo, wallet, subscription, and support-tool integrations

    Where it doesn't

    • The free plan is aimed at stores processing 400 orders or fewer monthly
    • Classic costs $199 per month and includes 500 orders
    • Advanced and Plus use custom pricing

  • Yotpo Loyalty — where it wins

    • Free plan covers points, referrals, reminders, and performance dashboards
    • Supports custom earning rules, tiers, segmentation, and lifecycle notifications
    • Eight integrations plus APIs and webhooks support ecommerce ecosystems

    Where it doesn't

    • More advanced earning and redemption options require the Pro tier
    • Premium and Enterprise features use custom-quote pricing
    • Its feature breadth may exceed the needs of simple loyalty programs

More comparisons

All loyalty program software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update