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Head-to-head · Customer Loyalty Software

Yotpo Loyalty vs Smile.io

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Yotpo Loyalty #7 in Customer Loyalty Software 8.4/10 Free plan Free plan✓ 0 of 3 features Visit Yotpo
Smile.io #8 in Customer Loyalty Software 8.3/10 Free plan Free plan✓ 0 of 3 features Visit Smile.io

Yotpo Loyalty leads on 0 checks, Smile.io on 1, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreYotpo Loyalty · 8.4/10
  • Lowest starting priceSmile.io · $15/mo
  • Free planboth

Yotpo Loyalty scores higher on our rubric for customer loyalty software: 8.4 against 8.3 out of 10; our editors rank them #7 and #8.

Smile.io is cheaper to start at $15/mo against $199/mo.

Yotpo Loyalty is the better fit for ecommerce teams starting with free-to-paid loyalty. Smile.io is the better fit for small ecommerce stores starting loyalty affordably.

  • Yotpo Loyalty fits best

    Ecommerce teams starting with free-to-paid loyalty

  • Smile.io fits best

    Small ecommerce stores starting loyalty affordably

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Yotpo Loyalty 8.4/10 Visit ↗ Smile.io 8.3/10 Visit ↗
At a glance
Editor score 8.4 8.3
Ranking #7 in Customer Loyalty Software #8 in Customer Loyalty Software
Best for Ecommerce teams starting with free-to-paid loyalty Small ecommerce stores starting loyalty affordably
Pricing model Free plan + paid Free plan + paid
Starting price $199/mo $15/mo (best)
Free plan ✓ ✓
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 8 integrations 5 integrations
Features Yotpo Loyalty 0/3 · Smile.io 0/3
Referral program Not checked yet Not checked yet
POS integrations Not checked yet Not checked yet
Ecommerce integrations Not checked yet Not checked yet
Specs
Program types Not checked yet Not checked yet
Reward types Not checked yet Not checked yet
Member limit Not checked yet Not checked yet
Our review
Pros
  • Free plan includes points, referrals and performance dashboards
  • Pro adds checkout redemption, a rewards page builder and Klaviyo integration
  • Supports tiered rewards, audience targeting and custom earning rules
  • Free plan includes points, referrals, and discounts or free-shipping rewards
  • Supports Shopify POS plus Shopify and BigCommerce integrations
  • Paid tiers add VIP programs, embedded loyalty, and API access
Cons
  • Pro starts at $199 per month
  • Premium and Enterprise require custom quotes
  • Advanced tiers and audience-targeted campaigns are not in the Free plan
  • Free and entry plans cap monthly orders at 200 and 500
  • Essential includes only 1 integration; Standard includes 2
  • API access appears only on Plus and Enterprise plans
Our verdict

Yotpo Loyalty gives ecommerce brands tools to run points and rewards programs alongside referral campaigns. Merchants can define earning rules for purchases, reviews, social actions, milestones and other behaviors, then provide rewards…

Read the review →

Smile.io gives ecommerce businesses tools to run points and referral programs, offer rewards, and build VIP tiers. It is aimed particularly at stores using Shopify or BigCommerce, with options spanning customer-facing loyalty pages,…

Read the review →
  1. Yotpo LoyaltyCustomer Loyalty Software 8.4Free plan
  2. Smile.ioCustomer Loyalty Software 8.3Free plan

Strengths and trade-offs

  • Yotpo Loyalty — where it wins

    • Free plan includes points, referrals and performance dashboards
    • Pro adds checkout redemption, a rewards page builder and Klaviyo integration
    • Supports tiered rewards, audience targeting and custom earning rules

    Where it doesn't

    • Pro starts at $199 per month
    • Premium and Enterprise require custom quotes
    • Advanced tiers and audience-targeted campaigns are not in the Free plan

  • Smile.io — where it wins

    • Free plan includes points, referrals, and discounts or free-shipping rewards
    • Supports Shopify POS plus Shopify and BigCommerce integrations
    • Paid tiers add VIP programs, embedded loyalty, and API access

    Where it doesn't

    • Free and entry plans cap monthly orders at 200 and 500
    • Essential includes only 1 integration; Standard includes 2
    • API access appears only on Plus and Enterprise plans
  • Yotpo Loyalty8.4/10 · Free plan

    A free-to-paid loyalty platform with points, referrals, tiers and ecommerce integrations.

    Visit YotpoFull verdict →
  • Smile.io8.3/10 · Free plan

    A practical starting point for ecommerce loyalty, with costs and limits rising by tier.

    Visit Smile.ioFull verdict →

More comparisons

All customer loyalty software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update