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Head-to-head · Customer Loyalty Software

Antavo vs Smile.io

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Antavo #5 in Customer Loyalty Software 8.6/10 Pricing on request ✓ 0 of 3 features Visit Antavo
Smile.io #8 in Customer Loyalty Software 8.3/10 Free plan Free plan✓ 0 of 3 features Visit Smile.io

Antavo leads on 0 checks, Smile.io on 1, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAntavo · 8.6/10
  • Free planonly Smile.io

Antavo scores higher on our rubric for customer loyalty software: 8.6 against 8.3 out of 10; our editors rank them #5 and #8.

Smile.io offers free plan; Antavo doesn't.

Antavo is the better fit for omnichannel brands wanting configurable loyalty. Smile.io is the better fit for small ecommerce stores starting loyalty affordably.

  • Antavo fits best

    Omnichannel brands wanting configurable loyalty

  • Smile.io fits best

    Small ecommerce stores starting loyalty affordably

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Antavo 8.6/10 Visit ↗ Smile.io 8.3/10 Visit ↗
At a glance
Editor score 8.6 8.3
Ranking #5 in Customer Loyalty Software #8 in Customer Loyalty Software
Best for Omnichannel brands wanting configurable loyalty Small ecommerce stores starting loyalty affordably
Pricing model Paid Free plan + paid
Starting price — $15/mo
Free plan — ✓ (best)
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 13 integrations 5 integrations
Features Antavo 0/3 · Smile.io 0/3
Referral program Not checked yet Not checked yet
POS integrations Not checked yet Not checked yet
Ecommerce integrations Not checked yet Not checked yet
Specs
Program types Not checked yet Not checked yet
Reward types Not checked yet Not checked yet
Member limit Not checked yet Not checked yet
Our review
Pros
  • Supports custom currencies, configurable earn and burn rules, and tiered programs
  • Combines rewards, referrals, gamification, and automated customer journeys
  • Offers APIs, webhooks, and integrations across commerce and marketing tools
  • Free plan includes points, referrals, and discounts or free-shipping rewards
  • Supports Shopify POS plus Shopify and BigCommerce integrations
  • Paid tiers add VIP programs, embedded loyalty, and API access
Cons
  • Pricing requires contacting sales rather than choosing a published price
  • The Start package is aimed at simple ecommerce loyalty programs
  • Complex multi-market programs may require the Enterprise package
  • Free and entry plans cap monthly orders at 200 and 500
  • Essential includes only 1 integration; Standard includes 2
  • API access appears only on Plus and Enterprise plans
Our verdict

Antavo brings loyalty currencies, tiers, rewards, referrals, campaigns, and membership experiences into a hosted platform for mid-market and enterprise brands. Its focus is configurable programs across ecommerce, stores, mobile, websites,…

Read the review →

Smile.io gives ecommerce businesses tools to run points and referral programs, offer rewards, and build VIP tiers. It is aimed particularly at stores using Shopify or BigCommerce, with options spanning customer-facing loyalty pages,…

Read the review →
  1. AntavoCustomer Loyalty Software 8.6Pricing on request
  2. Smile.ioCustomer Loyalty Software 8.3Free plan

Strengths and trade-offs

  • Antavo — where it wins

    • Supports custom currencies, configurable earn and burn rules, and tiered programs
    • Combines rewards, referrals, gamification, and automated customer journeys
    • Offers APIs, webhooks, and integrations across commerce and marketing tools

    Where it doesn't

    • Pricing requires contacting sales rather than choosing a published price
    • The Start package is aimed at simple ecommerce loyalty programs
    • Complex multi-market programs may require the Enterprise package

  • Smile.io — where it wins

    • Free plan includes points, referrals, and discounts or free-shipping rewards
    • Supports Shopify POS plus Shopify and BigCommerce integrations
    • Paid tiers add VIP programs, embedded loyalty, and API access

    Where it doesn't

    • Free and entry plans cap monthly orders at 200 and 500
    • Essential includes only 1 integration; Standard includes 2
    • API access appears only on Plus and Enterprise plans
  • Antavo8.6/10 · Pricing on request

    A configurable loyalty platform for brands managing rewards and journeys across channels.

    Visit AntavoFull verdict →
  • Smile.io8.3/10 · Free plan

    A practical starting point for ecommerce loyalty, with costs and limits rising by tier.

    Visit Smile.ioFull verdict →

More comparisons

All customer loyalty software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update