Capillary Loyalty+

At a glance

• Editor score
  7.6 / 10
• Pricing
  Pricing on request
• Best for
  Multi-brand and coalition programs
• Tiered rewards
  Yes
• Founded
  2012
• Facts checked
  19 Sep 2026

• Where it wins

  • Supports multi-brand, coalition, partner, and group loyalty programs
  • Connects omnichannel rewards with POS, CRM, CDP, wallet, and ecommerce
  • Combines tiers, referrals, gamification, event rules, AI, and APIs

• Where it doesn't

  • Pricing requires contacting sales
  • Enterprise-focused scope may exceed simpler loyalty needs
  • Program configuration spans many features and channels

Our verdict on Capillary Loyalty+

Capillary Loyalty+ is a cloud-based loyalty program platform for enterprise brands, particularly retailers and organizations managing several brands, partners, or customer touchpoints. It supports points, coupons, promotions, rewards, customer tiers, referrals, gamification, and event-based rules for both transactional and non-transactional activity. Customers can earn and redeem across online, offline, and social channels, while organizations can manage programs through web and API access.

Pricing follows a contact-sales model, so buyers begin with a request-a-call process rather than selecting a published plan. The platform’s ecosystem fit is a central strength: it can connect with POS, CRM, CDP, wallet, and ecommerce systems, and its API-based reward and loyalty management supports external integrations. These options suit businesses that need loyalty activity coordinated across stores, digital properties, social channels, and partner programs. Automated tier upgrades and downgrades, referrals for referrers or referees, and event-based rules add room for more structured lifecycle engagement.

Its breadth is both the main attraction and the key qualification point. Capillary Loyalty+ covers conventional rewards alongside leaderboards, games, milestone progression, multi-brand programs, coalition structures, and partner loyalty. That makes it a strong fit for complex enterprise programs with multiple channels or participating organizations. Businesses seeking a narrow points-and-rewards tool, a straightforward self-service purchase, or a simpler operating model should consider a less expansive alternative. Choose Capillary Loyalty+ when program variety, partner coordination, and API connectivity matter more than a simple buying path.

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Capillary Loyalty+ pricing

Capillary Loyalty+ fact sheet

Capillary Loyalty+ integrations

Capillary Loyalty+ lists 5 integrations on its own site.

• POS
• CRM
• CDP
• wallet
• ecommerce

Alternatives to Capillary Loyalty+

• Oracle Loyalty CloudA broad loyalty suite for organizations already invested in Oracle and connected commerce systems.9.2
• Salesforce Loyalty ManagementA Salesforce-centered loyalty suite for large organizations with complex program needs.9.1
• LoyaltyLionA strong fit for Shopify brands that need advanced loyalty rules and automation.8.8

See all Capillary Loyalty+ alternatives →

Featured on iTechGuides

Capillary Loyalty+ is listed in our Loyalty Program Software directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

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Last updated 7 Oct 2026 · How we research and update