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Head-to-head · Customer Loyalty Software

Growave vs Yotpo Loyalty

  • Updated Sep 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Growave #4 in Customer Loyalty Software 7.5/10 From $15/mo · 14-day trial Free plan✓ 3 of 3 features Visit Growave
Yotpo Loyalty #8 in Customer Loyalty Software 6.7/10 Free plan · paid from $199/mo Free plan✓ 0 of 3 features Visit Yotpo

Growave leads on 4 checks, Yotpo Loyalty on 0, and 1 is even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGrowave · 7.5/10
  • Lowest starting priceGrowave · $15/mo
  • Free planboth
  • Most featuresGrowave · 3 of 3

Growave scores higher on our rubric for customer loyalty software: 7.5 against 6.7 out of 10; our editors rank them #4 and #8.

Growave is cheaper to start at $15/mo against $199/mo. Growave offers referral program; Yotpo Loyalty doesn't publish it. Growave offers pos integrations; Yotpo Loyalty doesn't publish it. Growave offers ecommerce integrations; Yotpo Loyalty doesn't publish it.

Growave is the better fit for shopify merchants needing broad loyalty features. Yotpo Loyalty is the better fit for ecommerce teams starting with free-to-paid loyalty.

  • Growave fits best

    Shopify merchants needing broad loyalty features

  • Yotpo Loyalty fits best

    Ecommerce teams starting with free-to-paid loyalty

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Growave 7.5/10 Visit ↗ Yotpo Loyalty 6.7/10 Visit ↗
At a glance
Editor score 7.5 6.7
Ranking #4 in Customer Loyalty Software #8 in Customer Loyalty Software
Best for Shopify merchants needing broad loyalty features Ecommerce teams starting with free-to-paid loyalty
Pricing model Paid Free plan + paid
Starting price $15/mo (best) $199/mo
Free plan ✓ ✓
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 34+ integrations 8 integrations
Features Growave 3/3 · Yotpo Loyalty 0/3
Referral program ✓ (best) Not published
POS integrations ✓ (best) Not published
Ecommerce integrations ✓ (best) Not published
Specs
Program types reward programs, memberships, VIP tiers, affiliate programs, referrals, stamp/punch cards, gift card programs, custom programs Not published
Reward types points, discounts, coupons, gifts, gift cards, store credit, POS rewards, free shipping, free products, membership perks, badges, donations, custom rewards Not published
Member limit Not published Not published
Our review
Pros
  • Combines points, referrals, VIP tiers, reviews and wishlists
  • Supports Shopify POS earning, redemption and Loyalty QR
  • Offers API, SDK and headless options on higher plans
  • Free plan includes points, referrals and performance dashboards
  • Pro adds checkout redemption, a rewards page builder and Klaviyo integration
  • Supports tiered rewards, audience targeting and custom earning rules
Cons
  • Growth rises to $199/month from Entry at $15/month
  • Free plan includes Growave branding and 48-hour email support
  • Entry includes only 1 integration; Growth includes 3
  • Pro starts at $199 per month
  • Premium and Enterprise require custom quotes
  • Advanced tiers and audience-targeted campaigns are not in the Free plan
Our verdict

Growave brings loyalty and customer-engagement features together for Shopify merchants, including points, referrals, VIP tiers, reviews, wishlists and user-generated content. It suits stores that want rewards alongside retention tools…

Read the review →

Yotpo Loyalty gives ecommerce brands tools to run points and rewards programs alongside referral campaigns. Merchants can define earning rules for purchases, reviews, social actions, milestones and other behaviors, then provide rewards…

Read the review →
  1. GrowaveCustomer Loyalty Software 7.5From $15/mo · 14-day trial
  2. Yotpo LoyaltyCustomer Loyalty Software 6.7Free plan · paid from $199/mo

Strengths and trade-offs

  • Growave — where it wins

    • Combines points, referrals, VIP tiers, reviews and wishlists
    • Supports Shopify POS earning, redemption and Loyalty QR
    • Offers API, SDK and headless options on higher plans

    Where it doesn't

    • Growth rises to $199/month from Entry at $15/month
    • Free plan includes Growave branding and 48-hour email support
    • Entry includes only 1 integration; Growth includes 3

  • Yotpo Loyalty — where it wins

    • Free plan includes points, referrals and performance dashboards
    • Pro adds checkout redemption, a rewards page builder and Klaviyo integration
    • Supports tiered rewards, audience targeting and custom earning rules

    Where it doesn't

    • Pro starts at $199 per month
    • Premium and Enterprise require custom quotes
    • Advanced tiers and audience-targeted campaigns are not in the Free plan
  • Growave7.5/10 · From $15/mo · 14-day trial

    A broad Shopify loyalty suite, with meaningful jumps in price for advanced tiers.

    Visit GrowaveFull verdict →
  • Yotpo Loyalty6.7/10 · Free plan · paid from $199/mo

    A free-to-paid loyalty platform with points, referrals, tiers and ecommerce integrations.

    Visit YotpoFull verdict →

More comparisons

All customer loyalty software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update