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Head-to-head · Customer Loyalty Software

Growave vs LoyaltyLion

  • Updated Sep 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Growave #4 in Customer Loyalty Software 7.5/10 From $15/mo · 14-day trial Free plan✓ 3 of 3 features Visit Growave
LoyaltyLion #6 in Customer Loyalty Software 7.1/10 Free plan · paid from $199/mo · 14-day trial Free plan✓ 0 of 3 features Visit LoyaltyLion

Growave leads on 4 checks, LoyaltyLion on 0, and 1 is even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGrowave · 7.5/10
  • Lowest starting priceGrowave · $15/mo
  • Free planboth
  • Most featuresGrowave · 3 of 3

Growave scores higher on our rubric for customer loyalty software: 7.5 against 7.1 out of 10; our editors rank them #4 and #6.

Growave is cheaper to start at $15/mo against $199/mo. Growave offers referral program; LoyaltyLion doesn't publish it. Growave offers pos integrations; LoyaltyLion doesn't publish it. Growave offers ecommerce integrations; LoyaltyLion doesn't publish it.

Growave is the better fit for shopify merchants needing broad loyalty features. LoyaltyLion is the better fit for shopify brands scaling sophisticated loyalty.

  • Growave fits best

    Shopify merchants needing broad loyalty features

  • LoyaltyLion fits best

    Shopify brands scaling sophisticated loyalty

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Growave 7.5/10 Visit ↗ LoyaltyLion 7.1/10 Visit ↗
At a glance
Editor score 7.5 7.1
Ranking #4 in Customer Loyalty Software #6 in Customer Loyalty Software
Best for Shopify merchants needing broad loyalty features Shopify brands scaling sophisticated loyalty
Pricing model Paid Free plan + paid
Starting price $15/mo (best) $199/mo
Free plan ✓ ✓
Free trial — —
Free trial length 14 days · no card needed 14 days
Deployment Cloud Cloud
Platforms Web Web
Integrations 34+ integrations 9 integrations
Features Growave 3/3 · LoyaltyLion 0/3
Referral program ✓ (best) Not published
POS integrations ✓ (best) Not published
Ecommerce integrations ✓ (best) Not published
Specs
Program types reward programs, memberships, VIP tiers, affiliate programs, referrals, stamp/punch cards, gift card programs, custom programs Not published
Reward types points, discounts, coupons, gifts, gift cards, store credit, POS rewards, free shipping, free products, membership perks, badges, donations, custom rewards Not published
Member limit Not published Not published
Our review
Pros
  • Combines points, referrals, VIP tiers, reviews and wishlists
  • Supports Shopify POS earning, redemption and Loyalty QR
  • Offers API, SDK and headless options on higher plans
  • Supports varied earning rules, referrals, challenges, and VIP qualification.
  • Connects with Shopify, Klaviyo, POS, subscription, and wallet tools.
  • Headless API supports custom storefronts, mobile apps, and POS integrations.
Cons
  • Growth rises to $199/month from Entry at $15/month
  • Free plan includes Growave branding and 48-hour email support
  • Entry includes only 1 integration; Growth includes 3
  • Classic starts at $199/month and includes 500 orders per month.
  • Advanced and Plus use custom pricing.
  • The broad rules and automation may be more than a simple loyalty program needs.
Our verdict

Growave brings loyalty and customer-engagement features together for Shopify merchants, including points, referrals, VIP tiers, reviews, wishlists and user-generated content. It suits stores that want rewards alongside retention tools…

Read the review →

LoyaltyLion is an ecommerce loyalty and rewards platform aimed especially at brands using Shopify, Shopify Plus, or Shopify POS. It covers points for purchases and activities such as account creation, birthdays, reviews, referrals, and…

Read the review →
  1. GrowaveCustomer Loyalty Software 7.5From $15/mo · 14-day trial
  2. LoyaltyLionCustomer Loyalty Software 7.1Free plan · paid from $199/mo · 14-day trial

Strengths and trade-offs

  • Growave — where it wins

    • Combines points, referrals, VIP tiers, reviews and wishlists
    • Supports Shopify POS earning, redemption and Loyalty QR
    • Offers API, SDK and headless options on higher plans

    Where it doesn't

    • Growth rises to $199/month from Entry at $15/month
    • Free plan includes Growave branding and 48-hour email support
    • Entry includes only 1 integration; Growth includes 3

  • LoyaltyLion — where it wins

    • Supports varied earning rules, referrals, challenges, and VIP qualification.
    • Connects with Shopify, Klaviyo, POS, subscription, and wallet tools.
    • Headless API supports custom storefronts, mobile apps, and POS integrations.

    Where it doesn't

    • Classic starts at $199/month and includes 500 orders per month.
    • Advanced and Plus use custom pricing.
    • The broad rules and automation may be more than a simple loyalty program needs.
  • Growave7.5/10 · From $15/mo · 14-day trial

    A broad Shopify loyalty suite, with meaningful jumps in price for advanced tiers.

    Visit GrowaveFull verdict →
  • LoyaltyLion7.1/10 · Free plan · paid from $199/mo · 14-day trial

    A Shopify-focused loyalty platform with points, referrals, VIP tiers, and automation.

    Visit LoyaltyLionFull verdict →

More comparisons

All customer loyalty software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update