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Head-to-head · Ecommerce Analytics Software

RetentionX vs Wicked Reports

  • Updated Nov 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score RetentionX #6 in Ecommerce Analytics Software 8.4/10 30-day trial Free trial✓ 4 of 4 features Visit RetentionX
Wicked Reports #8 in Ecommerce Analytics Software 8.1/10 Paid ✓ 0 of 4 features Visit Wicked Reports

RetentionX leads on 1 check, Wicked Reports on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreRetentionX · 8.4/10
  • Lowest starting priceRetentionX · $49/mo
  • Free trialonly RetentionX
  • Most featuresRetentionX · 4 of 4

RetentionX scores higher on our rubric for ecommerce analytics software: 8.4 against 8.1 out of 10; our editors rank them #6 and #8.

RetentionX is cheaper to start at $49/mo against $499/mo.

RetentionX is the better fit for customer-centric brands needing profitability analytics. Wicked Reports is the better fit for attribution teams needing offline conversion support.

  • RetentionX fits best

    Customer-centric brands needing profitability analytics

  • Wicked Reports fits best

    Attribution teams needing offline conversion support

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Side by side

Feature RetentionX 8.4/10 Visit ↗ Wicked Reports 8.1/10 Visit ↗
At a glance
Editor score 8.4 8.1
Ranking #6 in Ecommerce Analytics Software #8 in Ecommerce Analytics Software
Best for Customer-centric brands needing profitability analytics Attribution teams needing offline conversion support
Pricing model Paid Paid
Starting price $49/mo (best) $499/mo
Free plan — —
Free trial 30 days —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Docs Email, Live chat, Phone, Tickets
Compliance GDPR, 2FA GDPR
Integrations 50+ integrations 13 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features RetentionX 4/4 · Wicked Reports 0/4
Marketing attribution ✓ (best) Not checked yet
Profitability reporting ✓ (best) Not checked yet
Customer cohorts ✓ (best) Not checked yet
Product margin tracking ✓ (best) Not checked yet
Specs
Storefront platforms Shopify, BigCommerce; other ecommerce platforms via scheduled data import Not checked yet
Data retention Not checked yet Not checked yet
Data refresh frequency Daily Not checked yet
Our review
Pros
  • Combines cohorts, LTV, segmentation, attribution, and profitability reporting
  • Includes identity resolution, churn prediction, and workflow activation
  • Connects with ecommerce, marketing, support, and subscription tools
  • Supports first-click, last-click, U-shaped, and linear attribution models
  • Connects advertising, CRM, cart, payment, and warehouse data
  • Includes offline Google Ads conversions and order-level revenue attribution
Cons
  • Direct storefront connections focus on Shopify and BigCommerce
  • Data refresh is daily rather than continuous
  • Advanced capabilities require higher-priced plans
  • Starts at $499 per month with no free plan
  • Advanced capabilities require higher-priced plans
  • Data retention is limited
Our verdict

RetentionX is a web-based ecommerce analytics and integrated growth platform for ecommerce teams, marketers, founders, and consumer brands. It brings customer and product analytics, cohort and retention analysis, lifetime-value analysis,…

Read the review →

Wicked Reports is a first-party, click-based marketing attribution platform for eCommerce brands, subscription businesses, agencies, and operators running paid media. It connects advertising, CRM, shopping-cart, payment, and customer data…

Read the review →
  1. RetentionXEcommerce Analytics Software 8.430-day trial
  2. Wicked ReportsEcommerce Analytics Software 8.1Paid

Strengths and trade-offs

  • RetentionX — where it wins

    • Combines cohorts, LTV, segmentation, attribution, and profitability reporting
    • Includes identity resolution, churn prediction, and workflow activation
    • Connects with ecommerce, marketing, support, and subscription tools

    Where it doesn't

    • Direct storefront connections focus on Shopify and BigCommerce
    • Data refresh is daily rather than continuous
    • Advanced capabilities require higher-priced plans

  • Wicked Reports — where it wins

    • Supports first-click, last-click, U-shaped, and linear attribution models
    • Connects advertising, CRM, cart, payment, and warehouse data
    • Includes offline Google Ads conversions and order-level revenue attribution

    Where it doesn't

    • Starts at $499 per month with no free plan
    • Advanced capabilities require higher-priced plans
    • Data retention is limited

More comparisons

All ecommerce analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update