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Head-to-head · Ecommerce Analytics Software

Glew vs Wicked Reports

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Glew #5 in Ecommerce Analytics Software 8.6/10 Pricing on request ✓ 4 of 4 features Visit Glew
Wicked Reports #8 in Ecommerce Analytics Software 8.1/10 Paid ✓ 0 of 4 features Visit Wicked Reports

Glew leads on 0 checks, Wicked Reports on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGlew · 8.6/10
  • Most featuresGlew · 4 of 4

Glew scores higher on our rubric for ecommerce analytics software: 8.6 against 8.1 out of 10; our editors rank them #5 and #8.

Glew is the better fit for multi-platform brands needing hourly reporting. Wicked Reports is the better fit for attribution teams needing offline conversion support.

  • Glew fits best

    Multi-platform brands needing hourly reporting

  • Wicked Reports fits best

    Attribution teams needing offline conversion support

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Side by side

Feature Glew 8.6/10 Visit ↗ Wicked Reports 8.1/10 Visit ↗
At a glance
Editor score 8.6 8.1
Ranking #5 in Ecommerce Analytics Software #8 in Ecommerce Analytics Software
Best for Multi-platform brands needing hourly reporting Attribution teams needing offline conversion support
Pricing model Paid Paid
Starting price — $499/mo
Free plan — —
Free trial — —
Deployment Cloud, Browser extension Cloud
Platforms Web Web
Support Email, Live chat, Docs Email, Live chat, Phone, Tickets
Compliance SOC 2 GDPR
Integrations 170+ integrations 13 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Glew 4/4 · Wicked Reports 0/4
Marketing attribution ✓ (best) Not checked yet
Profitability reporting ✓ (best) Not checked yet
Customer cohorts ✓ (best) Not checked yet
Product margin tracking ✓ (best) Not checked yet
Specs
Storefront platforms Shopify, Shopify Plus, BigCommerce, Magento, WooCommerce, Salesforce Commerce Cloud, PrestaShop, OSCommerce, Zoey, RetailOps Not checked yet
Data retention Not checked yet Not checked yet
Data refresh frequency Hourly Not checked yet
Our review
Pros
  • Pre-built dashboards cover sales, marketing, customers, products, and inventory
  • Profitability reporting includes margin, net profit, COGS, and product analysis
  • Connects major storefronts, ad platforms, and commerce systems
  • Supports first-click, last-click, U-shaped, and linear attribution models
  • Connects advertising, CRM, cart, payment, and warehouse data
  • Includes offline Google Ads conversions and order-level revenue attribution
Cons
  • Numeric pricing is not displayed on the published plans
  • Glew Pro requires annual prepayment
  • Customer and inventory data generally update nightly
  • Starts at $499 per month with no free plan
  • Advanced capabilities require higher-priced plans
  • Data retention is limited
Our verdict

Glew consolidates ecommerce, marketing, advertising, subscription, inventory, and business data into one analytics platform. It is designed for ecommerce merchants, commerce brands, agencies, and larger organizations managing multiple…

Read the review →

Wicked Reports is a first-party, click-based marketing attribution platform for eCommerce brands, subscription businesses, agencies, and operators running paid media. It connects advertising, CRM, shopping-cart, payment, and customer data…

Read the review →
  1. GlewEcommerce Analytics Software 8.6Pricing on request
  2. Wicked ReportsEcommerce Analytics Software 8.1Paid

Strengths and trade-offs

  • Glew — where it wins

    • Pre-built dashboards cover sales, marketing, customers, products, and inventory
    • Profitability reporting includes margin, net profit, COGS, and product analysis
    • Connects major storefronts, ad platforms, and commerce systems

    Where it doesn't

    • Numeric pricing is not displayed on the published plans
    • Glew Pro requires annual prepayment
    • Customer and inventory data generally update nightly

  • Wicked Reports — where it wins

    • Supports first-click, last-click, U-shaped, and linear attribution models
    • Connects advertising, CRM, cart, payment, and warehouse data
    • Includes offline Google Ads conversions and order-level revenue attribution

    Where it doesn't

    • Starts at $499 per month with no free plan
    • Advanced capabilities require higher-priced plans
    • Data retention is limited
  • Glew8.6/10 · Pricing on request

    A broad ecommerce analytics platform for multi-store reporting and profitability analysis.

    Visit GlewFull verdict →
  • Wicked Reports8.1/10 · Paid

    A configurable attribution platform with offline conversions, LTV reporting, and warehouse exports.

    Visit Wicked ReportsFull verdict →

More comparisons

All ecommerce analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update