Qualtrics vs UserVoice

Qualtrics9.2Visit UserVoice9.0Visit

Higher score Qualtrics #1 in Voice of Customer Software 9.2/10 Free plan · 30-day trial Free planFree trial✓ 1 of 4 features Visit Qualtrics

vs

UserVoice #2 in Voice of Customer Software 9.0/10 30-day trial Free trial✓ 1 of 4 features Visit UserVoice

• Qualtrics fits best

  Survey-heavy teams wanting a free starting point

• UserVoice fits best

  Product teams managing ideas and roadmaps

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Side by side

Feature	Qualtrics 9.2/10 Visit ↗	UserVoice 9.0/10 Visit ↗
At a glance
Editor score	9.2	9.0
Ranking	#1 in Voice of Customer Software	#2 in Voice of Customer Software
Best for	Survey-heavy teams wanting a free starting point	Product teams managing ideas and roadmaps
Pricing model	Free plan + paid	Paid
Starting price	$420/mo	$12,000/yr
Free plan	✓ (best)	—
Free trial	30 days	30 days
Free trial length	30 days	30 days
Deployment	Cloud	Cloud, Browser extension
Platforms	Web	Web, Chrome extension
Support	Tickets, Community, Docs · 24/7	Email, Docs
Compliance	SOC 2, ISO 27001, SSO/SAML, 2FA	SOC 2, GDPR, PCI DSS
Integrations	17 integrations	10 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Qualtrics 1/4 · UserVoice 1/4
Sentiment analysis	Not checked yet	✓ (best)
AI insight summaries	Not checked yet	Not checked yet
Closed-loop workflows	Not checked yet	Not checked yet
API access	✓ (best)	Not checked yet
Specs
Feedback sources	Not checked yet	Not checked yet
Response limit	500 /mo	Not checked yet
Our review
Pros	Free plan includes branching logic and up to 500 total responses Distribution spans email, web, social, QR code, links, and SMS Advanced analysis, dashboards, panels, REST API, and many integrations	Centralizes feedback from support, surveys, reviews, sales, and in-app sources Combines portals, voting, NPS, roadmaps, widgets, and feature requests Adds sentiment analysis and revenue-weighted prioritization
Cons	Free plan is limited to one user, three surveys, and 30 questions each Free account retains Qualtrics branding and offers limited styling Strategic Research starts at $420 per month when billed annually	Paid plans start at $12,000 a year, billed yearly, with the final price quoted by sales There is no free plan Its wide feature set may exceed the needs of simpler feedback programs
Our verdict	Qualtrics is a cloud-based experience-management platform centered on survey creation, distribution, response collection, analysis, and reporting. It is designed for customer, employee, product, brand, and market research programs, serving… Read the review →	UserVoice is a customer intelligence platform for product, customer success, support, and revenue teams. It brings feedback from support tickets, surveys, reviews, sales calls, customer portals, and in-app widgets into a centralized inbox.… Read the review →

Strengths and trade-offs

• Qualtrics — where it wins

  • Free plan includes branching logic and up to 500 total responses
  • Distribution spans email, web, social, QR code, links, and SMS
  • Advanced analysis, dashboards, panels, REST API, and many integrations

  Where it doesn't

  • Free plan is limited to one user, three surveys, and 30 questions each
  • Free account retains Qualtrics branding and offers limited styling
  • Strategic Research starts at $420 per month when billed annually

• UserVoice — where it wins

  • Centralizes feedback from support, surveys, reviews, sales, and in-app sources
  • Combines portals, voting, NPS, roadmaps, widgets, and feature requests
  • Adds sentiment analysis and revenue-weighted prioritization

  Where it doesn't

  • Paid plans start at $12,000 a year, billed yearly, with the final price quoted by sales
  • There is no free plan
  • Its wide feature set may exceed the needs of simpler feedback programs

• Qualtrics9.2/10 · Free plan · 30-day trial

  A deep survey and analysis platform with a useful free starting point and costly scale-up.

  Visit QualtricsFull verdict →
• UserVoice9.0/10 · 30-day trial

  A broad feedback and product-planning system for teams connecting customer insight to roadmaps.

  Visit UserVoiceFull verdict →