Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Pipeline Management

Pipedrive vs Attio

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Pipedrive #1 in Pipeline Management 9.3/10 14-day trial Free trial✓ 0 of 4 features Visit Pipedrive
Attio #8 in Pipeline Management 8.5/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit Attio

Pipedrive leads on 0 checks, Attio on 1, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePipedrive · 9.3/10
  • Free planonly Attio
  • Free trialboth

Pipedrive scores higher on our rubric for pipeline management: 9.3 against 8.5 out of 10; our editors rank them #1 and #8.

Attio offers free plan; Pipedrive doesn't.

Pipedrive is the better fit for teams wanting a focused visual sales pipeline. Attio is the better fit for teams needing customizable CRM data and pipelines.

  • Pipedrive fits best

    Teams wanting a focused visual sales pipeline

  • Attio fits best

    Teams needing customizable CRM data and pipelines

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Pipedrive 9.3/10 Visit ↗ Attio 8.5/10 Visit ↗
At a glance
Editor score 9.3 8.5
Ranking #1 in Pipeline Management #8 in Pipeline Management
Best for Teams wanting a focused visual sales pipeline Teams needing customizable CRM data and pipelines
Pricing model Paid Free plan + paid
Starting price — $44/user/mo
Free plan — ✓ (best)
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days · no card needed
Deployment Cloud, Mobile Cloud, Desktop, Mobile, Browser extension
Platforms Web, iOS, Android Web, macOS, iOS, Android, Chrome extension
Support Email, Live chat, Phone · 24/7 Email, Live chat, Docs
Compliance SOC 2, ISO 27001, GDPR, 2FA, SSO/SAML GDPR, SSO/SAML
Integrations 500+ integrations 15 integrations
Built for Small business, Mid-market Solo, Small business, Mid-market, Enterprise
Features Pipedrive 0/4 · Attio 0/4
Workflow automation Not checked yet Not checked yet
Custom stages Not checked yet Not checked yet
Pipeline reporting Not checked yet Not checked yet
Mobile apps Not checked yet Not checked yet
Specs
Pipelines Not checked yet Not checked yet
Pipeline views Not checked yet Not checked yet
Our review
Pros
  • Kanban-style pipelines organize leads, contacts and deals.
  • Growth adds email sync, automation and forecast reports.
  • More than 500 integrations connect it with other tools.
  • Drag-and-drop pipeline views with funnel and stage reporting
  • Custom objects, lists, records, and relationship attributes
  • Email and calendar sync plus data enrichment and call insights
Cons
  • There is no free plan; access starts with a paid plan.
  • Lead generation, routing and e-signatures are Premium features.
  • Advanced security rules and sandbox testing are limited to Ultimate.
  • Free plan is limited to 3 seats
  • Plus and Pro have higher listed monthly prices
  • Enterprise tier details are limited to a short feature list
Our verdict

Pipedrive is a web-based CRM for sales teams and small to medium-sized businesses. Its central view is a visual pipeline, with lead, contact, deal and activity management gathered around sales work. Teams can also use reporting and…

Read the review →

Attio brings CRM records, sales pipelines, and revenue workflows into a customizable workspace for individuals, small teams, scaling businesses, and larger organizations. Teams can organize people, companies, deals, and custom objects,…

Read the review →
  1. PipedrivePipeline Management 9.314-day trial
  2. AttioPipeline Management 8.5Free plan · 14-day trial

Strengths and trade-offs

  • Pipedrive — where it wins

    • Kanban-style pipelines organize leads, contacts and deals.
    • Growth adds email sync, automation and forecast reports.
    • More than 500 integrations connect it with other tools.

    Where it doesn't

    • There is no free plan; access starts with a paid plan.
    • Lead generation, routing and e-signatures are Premium features.
    • Advanced security rules and sandbox testing are limited to Ultimate.

  • Attio — where it wins

    • Drag-and-drop pipeline views with funnel and stage reporting
    • Custom objects, lists, records, and relationship attributes
    • Email and calendar sync plus data enrichment and call insights

    Where it doesn't

    • Free plan is limited to 3 seats
    • Plus and Pro have higher listed monthly prices
    • Enterprise tier details are limited to a short feature list
  • Pipedrive9.3/10 · 14-day trial

    A pipeline-focused CRM with automation, forecasting, AI tools and 500+ integrations.

    Visit PipedriveFull verdict →
  • Attio8.5/10 · Free plan · 14-day trial

    A flexible CRM with drag-and-drop pipelines, enrichment, sequences, and AI tools.

    Visit AttioFull verdict →

More comparisons

All pipeline management comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update