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Head-to-head · Pipeline Management

Close vs Attio

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Close #7 in Pipeline Management 8.6/10 14-day trial Free trial✓ 0 of 4 features Visit Close
Attio #8 in Pipeline Management 8.5/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit Attio

Close leads on 1 check, Attio on 1, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreClose · 8.6/10
  • Lowest starting priceClose · $9/user/mo
  • Free planonly Attio
  • Free trialboth

Close scores higher on our rubric for pipeline management: 8.6 against 8.5 out of 10; our editors rank them #7 and #8.

Attio offers free plan; Close doesn't. Close is cheaper to start at $9/user/mo against $44/user/mo.

Close is the better fit for sales teams centered on calling, SMS, and follow-up. Attio is the better fit for teams needing customizable CRM data and pipelines.

  • Close fits best

    Sales teams centered on calling, SMS, and follow-up

  • Attio fits best

    Teams needing customizable CRM data and pipelines

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Close 8.6/10 Visit ↗ Attio 8.5/10 Visit ↗
At a glance
Editor score 8.6 8.5
Ranking #7 in Pipeline Management #8 in Pipeline Management
Best for Sales teams centered on calling, SMS, and follow-up Teams needing customizable CRM data and pipelines
Pricing model Paid Free plan + paid
Starting price $9/user/mo (best) $44/user/mo
Free plan — ✓ (best)
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days · no card needed
Deployment Cloud, Desktop, Mobile Cloud, Desktop, Mobile, Browser extension
Platforms Web, Windows, macOS, iOS, Android Web, macOS, iOS, Android, Chrome extension
Support Email, Phone, Community, Docs Email, Live chat, Docs
Compliance SOC 2, GDPR, 2FA GDPR, SSO/SAML
Integrations 100+ integrations 15 integrations
Built for Solo, Small business, Mid-market Solo, Small business, Mid-market, Enterprise
Features Close 0/4 · Attio 0/4
Workflow automation Not checked yet Not checked yet
Custom stages Not checked yet Not checked yet
Pipeline reporting Not checked yet Not checked yet
Mobile apps Not checked yet Not checked yet
Specs
Pipelines Not checked yet Not checked yet
Pipeline views Not checked yet Not checked yet
Our review
Pros
  • Opportunity pipelines sit alongside built-in calling and SMS.
  • Workflows can combine email, calls, SMS and task steps.
  • Email sync, activity timelines and mobile apps support day-to-day selling.
  • Drag-and-drop pipeline views with funnel and stage reporting
  • Custom objects, lists, records, and relationship attributes
  • Email and calendar sync plus data enrichment and call insights
Cons
  • There is no free plan; paid plans start at $9 per user monthly with annual billing.
  • The Solo plan limits users to 10,000 leads and three connected email accounts.
  • Telephony usage and AI credits may be billed separately.
  • Free plan is limited to 3 seats
  • Plus and Pro have higher listed monthly prices
  • Enterprise tier details are limited to a short feature list
Our verdict

Close brings lead and contact management, opportunity pipelines and sales communication into one CRM. Its built-in calling and SMS, two-way email sync, forms, reporting and activity timelines make it a fit for founders, solo…

Read the review →

Attio brings CRM records, sales pipelines, and revenue workflows into a customizable workspace for individuals, small teams, scaling businesses, and larger organizations. Teams can organize people, companies, deals, and custom objects,…

Read the review →
  1. ClosePipeline Management 8.614-day trial
  2. AttioPipeline Management 8.5Free plan · 14-day trial

Strengths and trade-offs

  • Close — where it wins

    • Opportunity pipelines sit alongside built-in calling and SMS.
    • Workflows can combine email, calls, SMS and task steps.
    • Email sync, activity timelines and mobile apps support day-to-day selling.

    Where it doesn't

    • There is no free plan; paid plans start at $9 per user monthly with annual billing.
    • The Solo plan limits users to 10,000 leads and three connected email accounts.
    • Telephony usage and AI credits may be billed separately.
  • Attio — where it wins

    • Drag-and-drop pipeline views with funnel and stage reporting
    • Custom objects, lists, records, and relationship attributes
    • Email and calendar sync plus data enrichment and call insights

    Where it doesn't

    • Free plan is limited to 3 seats
    • Plus and Pro have higher listed monthly prices
    • Enterprise tier details are limited to a short feature list
  • Close8.6/10 · 14-day trial

    A pipeline CRM built around calling, SMS and structured sales follow-up.

    Visit CloseFull verdict →
  • Attio8.5/10 · Free plan · 14-day trial

    A flexible CRM with drag-and-drop pipelines, enrichment, sequences, and AI tools.

    Visit AttioFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update