Head-to-head · Pipeline Management
Close vs Attio
Close leads on 1 check, Attio on 1, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreClose · 8.6/10
- Lowest starting priceClose · $9/user/mo
- Free planonly Attio
- Free trialboth
Close scores higher on our rubric for pipeline management: 8.6 against 8.5 out of 10; our editors rank them #7 and #8.
Attio offers free plan; Close doesn't. Close is cheaper to start at $9/user/mo against $44/user/mo.
Close is the better fit for sales teams centered on calling, SMS, and follow-up. Attio is the better fit for teams needing customizable CRM data and pipelines.
- Close fits best
Sales teams centered on calling, SMS, and follow-up
- Attio fits best
Teams needing customizable CRM data and pipelines
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Side by side
| Feature | Close 8.6/10 Visit ↗ | Attio 8.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.6 | 8.5 |
| Ranking | #7 in Pipeline Management | #8 in Pipeline Management |
| Best for | Sales teams centered on calling, SMS, and follow-up | Teams needing customizable CRM data and pipelines |
| Pricing model | Paid | Free plan + paid |
| Starting price | $9/user/mo (best) | $44/user/mo |
| Free plan | — | ✓ (best) |
| Free trial | 14 days | 14 days |
| Free trial length | 14 days · no card needed | 14 days · no card needed |
| Deployment | Cloud, Desktop, Mobile | Cloud, Desktop, Mobile, Browser extension |
| Platforms | Web, Windows, macOS, iOS, Android | Web, macOS, iOS, Android, Chrome extension |
| Support | Email, Phone, Community, Docs | Email, Live chat, Docs |
| Compliance | SOC 2, GDPR, 2FA | GDPR, SSO/SAML |
| Integrations | 100+ integrations | 15 integrations |
| Built for | Solo, Small business, Mid-market | Solo, Small business, Mid-market, Enterprise |
| Features Close 0/4 · Attio 0/4 | ||
| Workflow automation | Not checked yet | Not checked yet |
| Custom stages | Not checked yet | Not checked yet |
| Pipeline reporting | Not checked yet | Not checked yet |
| Mobile apps | Not checked yet | Not checked yet |
| Specs | ||
| Pipelines | Not checked yet | Not checked yet |
| Pipeline views | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Close brings lead and contact management, opportunity pipelines and sales communication into one CRM. Its built-in calling and SMS, two-way email sync, forms, reporting and activity timelines make it a fit for founders, solo… Read the review → |
Attio brings CRM records, sales pipelines, and revenue workflows into a customizable workspace for individuals, small teams, scaling businesses, and larger organizations. Teams can organize people, companies, deals, and custom objects,… Read the review → |
Strengths and trade-offs
Close — where it wins
- Opportunity pipelines sit alongside built-in calling and SMS.
- Workflows can combine email, calls, SMS and task steps.
- Email sync, activity timelines and mobile apps support day-to-day selling.
Where it doesn't
- There is no free plan; paid plans start at $9 per user monthly with annual billing.
- The Solo plan limits users to 10,000 leads and three connected email accounts.
- Telephony usage and AI credits may be billed separately.
Attio — where it wins
- Drag-and-drop pipeline views with funnel and stage reporting
- Custom objects, lists, records, and relationship attributes
- Email and calendar sync plus data enrichment and call insights
Where it doesn't
- Free plan is limited to 3 seats
- Plus and Pro have higher listed monthly prices
- Enterprise tier details are limited to a short feature list
- Close8.6/10 · 14-day trial
A pipeline CRM built around calling, SMS and structured sales follow-up.
Visit CloseFull verdict → - Attio8.5/10 · Free plan · 14-day trial
A flexible CRM with drag-and-drop pipelines, enrichment, sequences, and AI tools.
Visit AttioFull verdict →
More comparisons
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- Salesforce Sales Cloud vs Close
- Salesforce Sales Cloud vs Attio
All pipeline management comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update





