Head-to-head · Outreach Automation
Outplay vs lemlist
Outplay leads on 2 checks, lemlist on 0, and 1 is even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreOutplay · 8.4/10
- Lowest starting priceOutplay · $39/mo
- Free planonly Outplay
- Free trialboth
Outplay scores higher on our rubric for outreach automation: 8.4 against 8.3 out of 10; our editors rank them #6 and #7.
Outplay offers free plan; lemlist doesn't. Outplay is cheaper to start at $39/user/mo against $55/user/mo.
Outplay is the better fit for teams wanting a free entry point for multichannel outreach. lemlist is the better fit for teams running personalized multichannel campaigns.
- Outplay fits best
Teams wanting a free entry point for multichannel outreach
- lemlist fits best
Teams running personalized multichannel campaigns
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Side by side
| Feature | Outplay 8.4/10 Visit ↗ | lemlist 8.3/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.4 | 8.3 |
| Ranking | #6 in Outreach Automation | #7 in Outreach Automation |
| Best for | Teams wanting a free entry point for multichannel outreach | Teams running personalized multichannel campaigns |
| Pricing model | Free plan + paid | Paid |
| Starting price | $39/mo (best) | $55/mo |
| Free plan | ✓ (best) | — |
| Free trial | 7 days | 14 days |
| Free trial length | 7 days · no card needed | 14 days · no card needed |
| Deployment | Cloud, Browser extension | Cloud |
| Platforms | Web, Chrome extension | Web |
| Support | Live chat, Email | Live chat, Docs |
| Compliance | SOC 2, ISO 27001, GDPR, SSO/SAML | GDPR, SOC 2, SSO/SAML |
| Integrations | 16 integrations | 500+ integrations |
| Built for | Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features Outplay 1/2 · lemlist 1/2 | ||
| Email outreach | Not checked yet | Not checked yet |
| Reply detection | ✓ | ✓ |
| Specs | ||
| Channels | Not checked yet | Not checked yet |
| Sequence step limit | Not checked yet | Not checked yet |
| Connected mailboxes | Not checked yet | Not checked yet |
| CRM integrations | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Outplay is a sales engagement platform for teams coordinating outbound prospecting across email, phone, social, SMS, and tasks. Its free plan gives a single user a way to start with manual email outreach, while paid tiers add automation… Read the review → |
For teams coordinating personalized outbound, lemlist brings lead discovery and outreach into one cloud platform. It supports sequences across email, LinkedIn, calls, WhatsApp, and SMS, with AI-assisted research and personalization. A… Read the review → |
Strengths and trade-offs
Outplay — where it wins
- Free Forever includes 2,000 active prospects per month and 2 mailboxes.
- Sequences can span email, phone, social, SMS, and tasks.
- CRM sync, mailbox rotation, and a centralized inbox support outreach workflows.
Where it doesn't
- Free Forever is limited to manual email outreach and 1 user.
- Multichannel outreach starts with the Growth plan at $89 per user per month.
- Enterprise features such as power dialing and SSO require the $139 plan.
lemlist — where it wins
- Sequences combine email, LinkedIn, calls, WhatsApp, and SMS.
- AI research and personalization work alongside lead discovery and enrichment.
- Warm-up, deliverability monitoring, and mailbox rotation support email outreach.
Where it doesn't
- There is no free plan.
- Multichannel costs $87 per user monthly with annual billing.
- WhatsApp automation is an add-on, not included in the Multichannel plan.
- Outplay8.4/10 · Free plan · 7-day trial
A free entry point for email outreach, with multichannel sequences on paid plans.
Visit OutplayFull verdict → - lemlist8.3/10 · 14-day trial
A multichannel outreach platform with AI personalization, lead data, and deliverability tools.
Visit lemlistFull verdict →
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All outreach automation comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update