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Head-to-head · Outreach Automation

Apollo vs lemlist

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Apollo #3 in Outreach Automation 8.7/10 Free plan Free plan✓ 0 of 2 features Visit Apollo
lemlist #7 in Outreach Automation 8.3/10 14-day trial Free trial✓ 1 of 2 features Visit lemlist

Apollo leads on 1 check, lemlist on 0, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreApollo · 8.7/10
  • Free planonly Apollo
  • Free trialonly lemlist
  • Most featureslemlist · 1 of 2

Apollo scores higher on our rubric for outreach automation: 8.7 against 8.3 out of 10; our editors rank them #3 and #7.

Apollo offers free plan; lemlist doesn't.

Apollo is the better fit for teams needing prospect data and outreach workflows. lemlist is the better fit for teams running personalized multichannel campaigns.

  • Apollo fits best

    Teams needing prospect data and outreach workflows

  • lemlist fits best

    Teams running personalized multichannel campaigns

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Apollo 8.7/10 Visit ↗ lemlist 8.3/10 Visit ↗
At a glance
Editor score 8.7 8.3
Ranking #3 in Outreach Automation #7 in Outreach Automation
Best for Teams needing prospect data and outreach workflows Teams running personalized multichannel campaigns
Pricing model Free plan + paid Paid
Starting price Free plan $55/mo
Free plan ✓ (best) —
Free trial — 14 days
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension Web
Support Email, Docs, Community Live chat, Docs
Compliance SOC 2, ISO 27001, GDPR, 2FA GDPR, SOC 2, SSO/SAML
Integrations 200+ integrations 500+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Apollo 0/2 · lemlist 1/2
Email outreach Not checked yet Not checked yet
Reply detection Not checked yet ✓ (best)
Specs
Channels Not checked yet Not checked yet
Sequence step limit Not checked yet Not checked yet
Connected mailboxes Not checked yet Not checked yet
CRM integrations Not checked yet Not checked yet
Our review
Pros
  • Search 275+ million contacts with firmographic and buying-intent filters
  • Access verified business emails, phone numbers, mobile and direct numbers
  • Connect workflows with 200 integrations, CRM sync and API enrichment
  • Sequences combine email, LinkedIn, calls, WhatsApp, and SMS.
  • AI research and personalization work alongside lead discovery and enrichment.
  • Warm-up, deliverability monitoring, and mailbox rotation support email outreach.
Cons
  • Prospecting and data are more central than sequence execution
  • API access is limited to Custom plans
  • Plan-level export allowances vary by plan
  • There is no free plan.
  • Multichannel costs $87 per user monthly with annual billing.
  • WhatsApp automation is an add-on, not included in the Multichannel plan.
Our verdict

Apollo combines B2B prospect data with tools for qualifying accounts and automating outreach workflows. Sales, marketing, and revenue operations teams can search people and companies by job title, location, company size, industry, and…

Read the review →

For teams coordinating personalized outbound, lemlist brings lead discovery and outreach into one cloud platform. It supports sequences across email, LinkedIn, calls, WhatsApp, and SMS, with AI-assisted research and personalization. A…

Read the review →
  1. ApolloOutreach Automation 8.7Free plan
  2. lemlistOutreach Automation 8.314-day trial

Strengths and trade-offs

  • Apollo — where it wins

    • Search 275+ million contacts with firmographic and buying-intent filters
    • Access verified business emails, phone numbers, mobile and direct numbers
    • Connect workflows with 200 integrations, CRM sync and API enrichment

    Where it doesn't

    • Prospecting and data are more central than sequence execution
    • API access is limited to Custom plans
    • Plan-level export allowances vary by plan

  • lemlist — where it wins

    • Sequences combine email, LinkedIn, calls, WhatsApp, and SMS.
    • AI research and personalization work alongside lead discovery and enrichment.
    • Warm-up, deliverability monitoring, and mailbox rotation support email outreach.

    Where it doesn't

    • There is no free plan.
    • Multichannel costs $87 per user monthly with annual billing.
    • WhatsApp automation is an add-on, not included in the Multichannel plan.
  • Apollo8.7/10 · Free plan

    A prospecting platform that pairs contact data and intent filters with outreach workflows.

    Visit ApolloFull verdict →
  • lemlist8.3/10 · 14-day trial

    A multichannel outreach platform with AI personalization, lead data, and deliverability tools.

    Visit lemlistFull verdict →

More comparisons

All outreach automation comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update