OneSignal vs CleverTap

OneSignal8.7Visit CleverTap8.5Visit

Higher score OneSignal #2 in In App Messaging 8.7/10 Free plan Free plan✓ 0 of 4 features Visit OneSignal

vs

CleverTap #3 in In App Messaging 8.5/10 30-day trial Free trial✓ 0 of 4 features Visit CleverTap

• OneSignal fits best

  Teams wanting affordable mobile and web messaging

• CleverTap fits best

  Growth teams running behavioral multichannel campaigns

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Side by side

Feature	OneSignal 8.7/10 Visit ↗	CleverTap 8.5/10 Visit ↗
At a glance
Editor score	8.7	8.5
Ranking	#2 in In App Messaging	#3 in In App Messaging
Best for	Teams wanting affordable mobile and web messaging	Growth teams running behavioral multichannel campaigns
Pricing model	Free plan + paid	Paid
Starting price	$19/mo	—
Free plan	✓ (best)	—
Free trial	—	30 days
Deployment	Cloud, Mobile, Browser extension	Cloud, Mobile
Platforms	Web, Windows, macOS, iOS, Android, Chrome extension	Web, iOS, Android
Support	Email, Live chat, Docs · 24/7	Tickets, Docs
Compliance	SOC 2, ISO 27001, GDPR, HIPAA, 2FA	SOC 2, ISO 27001, GDPR, HIPAA, 2FA
Integrations	30+ integrations	20 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features OneSignal 0/4 · CleverTap 0/4
Behavioral targeting	Not checked yet	Not checked yet
Mobile app support	Not checked yet	Not checked yet
Event tracking	Not checked yet	Not checked yet
Localization	Not checked yet	Not checked yet
Specs
Message formats	Not checked yet	Not checked yet
Audience limit	Not checked yet	Not checked yet
Our review
Pros	Combines in-app, push, email, SMS/RCS, and web messaging Visual Journeys support behavioral triggers and personalization Free plan plus a $19 monthly Growth entry tier	Combines in-app messaging with push, email, SMS, WhatsApp, and RCS Supports behavioral segmentation, branching journeys, and journey goals Adds experimentation, analytics, and personalization across touchpoints
Cons	Free mobile messaging is limited to 1,000 monthly active users Growth adds usage-based charges for mobile and web push Professional and Enterprise require custom annual pricing	Pro and Ultimate require a demo Pricing depends on monthly active users or data points The broad channel and journey toolkit may exceed a single-channel need
Our verdict	OneSignal is a cloud-based customer engagement platform for app developers, marketers, and businesses managing mobile and web messaging. It combines in-app messaging with mobile and web push, email, SMS/RCS, Live Activities, audience… Read the review →	CleverTap brings customer data, segmentation, analytics, and campaign orchestration together for digital consumer brands. It suits growth teams that want in-app messaging to work alongside push, email, web, SMS, WhatsApp, and RCS… Read the review →

Strengths and trade-offs

• OneSignal — where it wins

  • Combines in-app, push, email, SMS/RCS, and web messaging
  • Visual Journeys support behavioral triggers and personalization
  • Free plan plus a $19 monthly Growth entry tier

  Where it doesn't

  • Free mobile messaging is limited to 1,000 monthly active users
  • Growth adds usage-based charges for mobile and web push
  • Professional and Enterprise require custom annual pricing

• CleverTap — where it wins

  • Combines in-app messaging with push, email, SMS, WhatsApp, and RCS
  • Supports behavioral segmentation, branching journeys, and journey goals
  • Adds experimentation, analytics, and personalization across touchpoints

  Where it doesn't

  • Pro and Ultimate require a demo
  • Pricing depends on monthly active users or data points
  • The broad channel and journey toolkit may exceed a single-channel need

• OneSignal8.7/10 · Free plan

  A broad, affordable messaging suite with visual journeys, triggers, analytics, and testing.

  Visit OneSignalFull verdict →
• CleverTap8.5/10 · 30-day trial

  Multichannel campaigns, behavioral journeys, and analytics for web and mobile teams.

  Visit CleverTapFull verdict →