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Head-to-head · In App Messaging

OneSignal vs MoEngage

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score OneSignal #2 in In App Messaging 8.7/10 Free plan Free plan✓ 0 of 4 features Visit OneSignal
MoEngage #4 in In App Messaging 8.3/10 Pricing on request ✓ 0 of 4 features Visit MoEngage

OneSignal leads on 1 check, MoEngage on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreOneSignal · 8.7/10
  • Free planonly OneSignal

OneSignal scores higher on our rubric for in app messaging: 8.7 against 8.3 out of 10; our editors rank them #2 and #4.

OneSignal offers free plan; MoEngage doesn't.

OneSignal is the better fit for teams wanting affordable mobile and web messaging. MoEngage is the better fit for mid-market and enterprise lifecycle marketing teams.

  • OneSignal fits best

    Teams wanting affordable mobile and web messaging

  • MoEngage fits best

    Mid-market and enterprise lifecycle marketing teams

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Side by side

Feature OneSignal 8.7/10 Visit ↗ MoEngage 8.3/10 Visit ↗
At a glance
Editor score 8.7 8.3
Ranking #2 in In App Messaging #4 in In App Messaging
Best for Teams wanting affordable mobile and web messaging Mid-market and enterprise lifecycle marketing teams
Pricing model Free plan + paid Paid
Starting price $19/mo —
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Mobile, Browser extension Cloud
Platforms Web, Windows, macOS, iOS, Android, Chrome extension Web, iOS, Android
Support Email, Live chat, Docs · 24/7 Email, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, 2FA SOC 2, ISO 27001, GDPR, HIPAA, 2FA
Integrations 30+ integrations 12 integrations
Built for Solo, Small business, Mid-market, Enterprise Mid-market, Enterprise
Features OneSignal 0/4 · MoEngage 0/4
Behavioral targeting Not checked yet Not checked yet
Mobile app support Not checked yet Not checked yet
Event tracking Not checked yet Not checked yet
Localization Not checked yet Not checked yet
Specs
Message formats Not checked yet Not checked yet
Audience limit Not checked yet Not checked yet
Our review
Pros
  • Combines in-app, push, email, SMS/RCS, and web messaging
  • Visual Journeys support behavioral triggers and personalization
  • Free plan plus a $19 monthly Growth entry tier
  • Combines in-app and on-site messaging with email and push campaigns
  • Flows support multi-step customer journeys and behavioral segmentation
  • Integrates with Salesforce, Zendesk, Snowflake, and analytics tools
Cons
  • Free mobile messaging is limited to 1,000 monthly active users
  • Growth adds usage-based charges for mobile and web push
  • Professional and Enterprise require custom annual pricing
  • Pricing requires contacting sales
  • No free plan is offered
  • Its broad cross-channel scope may exceed teams seeking only in-app messaging
Our verdict

OneSignal is a cloud-based customer engagement platform for app developers, marketers, and businesses managing mobile and web messaging. It combines in-app messaging with mobile and web push, email, SMS/RCS, Live Activities, audience…

Read the review →

MoEngage brings in-app and on-site messaging into a broader customer engagement platform for marketing and product teams. It is aimed at mid-market and enterprise organizations that want to use behavioral analytics and segmentation to…

Read the review →
  1. OneSignalIn App Messaging 8.7Free plan
  2. MoEngageIn App Messaging 8.3Pricing on request

Strengths and trade-offs

  • OneSignal — where it wins

    • Combines in-app, push, email, SMS/RCS, and web messaging
    • Visual Journeys support behavioral triggers and personalization
    • Free plan plus a $19 monthly Growth entry tier

    Where it doesn't

    • Free mobile messaging is limited to 1,000 monthly active users
    • Growth adds usage-based charges for mobile and web push
    • Professional and Enterprise require custom annual pricing

  • MoEngage — where it wins

    • Combines in-app and on-site messaging with email and push campaigns
    • Flows support multi-step customer journeys and behavioral segmentation
    • Integrates with Salesforce, Zendesk, Snowflake, and analytics tools

    Where it doesn't

    • Pricing requires contacting sales
    • No free plan is offered
    • Its broad cross-channel scope may exceed teams seeking only in-app messaging
  • OneSignal8.7/10 · Free plan

    A broad, affordable messaging suite with visual journeys, triggers, analytics, and testing.

    Visit OneSignalFull verdict →
  • MoEngage8.3/10 · Pricing on request

    A cross-channel engagement suite for teams coordinating messaging, analytics, and behavioral journeys.

    Visit MoEngageFull verdict →

More comparisons

All in app messaging comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update