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Head-to-head · In App Messaging

Braze vs OneSignal

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Braze #1 in In App Messaging 9.2/10 Pricing on request ✓ 0 of 4 features Visit Braze
OneSignal #2 in In App Messaging 8.7/10 Free plan Free plan✓ 0 of 4 features Visit OneSignal

Braze leads on 0 checks, OneSignal on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBraze · 9.2/10
  • Free planonly OneSignal

Braze scores higher on our rubric for in app messaging: 9.2 against 8.7 out of 10; our editors rank them #1 and #2.

Braze is the better fit for enterprise teams coordinating cross-channel journeys. OneSignal is the better fit for teams wanting affordable mobile and web messaging.

  • Braze fits best

    Enterprise teams coordinating cross-channel journeys

  • OneSignal fits best

    Teams wanting affordable mobile and web messaging

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Braze 9.2/10 Visit ↗ OneSignal 8.7/10 Visit ↗
At a glance
Editor score 9.2 8.7
Ranking #1 in In App Messaging #2 in In App Messaging
Best for Enterprise teams coordinating cross-channel journeys Teams wanting affordable mobile and web messaging
Pricing model Paid Free plan + paid
Starting price — $19/mo
Free plan Not checked yet ✓ (best)
Free trial — —
Deployment Cloud Cloud, Mobile, Browser extension
Platforms Web Web, Windows, macOS, iOS, Android, Chrome extension
Support Tickets, Community, Docs · 24/7 Email, Live chat, Docs · 24/7
Compliance SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA SOC 2, ISO 27001, GDPR, HIPAA, 2FA
Integrations 1,000+ integrations 30+ integrations
Built for Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Braze 0/4 · OneSignal 0/4
Behavioral targeting Not checked yet Not checked yet
Mobile app support Not checked yet Not checked yet
Event tracking Not checked yet Not checked yet
Localization Not checked yet Not checked yet
Specs
Message formats Not checked yet Not checked yet
Audience limit Not checked yet Not checked yet
Our review
Pros
  • Coordinates email, push, SMS, WhatsApp, and in-app messaging
  • Canvas supports real-time triggers, branching, and journey experimentation
  • Predictive capabilities and enterprise security options span higher editions
  • Combines in-app, push, email, SMS/RCS, and web messaging
  • Visual Journeys support behavioral triggers and personalization
  • Free plan plus a $19 monthly Growth entry tier
Cons
  • Pricing is sales-led and scales with monthly active users and Action Credits
  • Advanced orchestration, AI, and governance are tied to higher editions
  • Its broad cross-channel scope may exceed teams focused only on in-app messaging
  • Free mobile messaging is limited to 1,000 monthly active users
  • Growth adds usage-based charges for mobile and web push
  • Professional and Enterprise require custom annual pricing
Our verdict

Braze is a cloud customer engagement platform for brands and lifecycle marketing teams that need to coordinate messaging across channels. It supports email, push notifications, SMS, WhatsApp, and in-app messaging, using first-party…

Read the review →

OneSignal is a cloud-based customer engagement platform for app developers, marketers, and businesses managing mobile and web messaging. It combines in-app messaging with mobile and web push, email, SMS/RCS, Live Activities, audience…

Read the review →
  1. BrazeIn App Messaging 9.2Pricing on request
  2. OneSignalIn App Messaging 8.7Free plan

Strengths and trade-offs

  • Braze — where it wins

    • Coordinates email, push, SMS, WhatsApp, and in-app messaging
    • Canvas supports real-time triggers, branching, and journey experimentation
    • Predictive capabilities and enterprise security options span higher editions

    Where it doesn't

    • Pricing is sales-led and scales with monthly active users and Action Credits
    • Advanced orchestration, AI, and governance are tied to higher editions
    • Its broad cross-channel scope may exceed teams focused only on in-app messaging

  • OneSignal — where it wins

    • Combines in-app, push, email, SMS/RCS, and web messaging
    • Visual Journeys support behavioral triggers and personalization
    • Free plan plus a $19 monthly Growth entry tier

    Where it doesn't

    • Free mobile messaging is limited to 1,000 monthly active users
    • Growth adds usage-based charges for mobile and web push
    • Professional and Enterprise require custom annual pricing
  • Braze9.2/10 · Pricing on request

    A cross-channel platform for orchestrating behavioral customer journeys at scale.

    Visit BrazeFull verdict →
  • OneSignal8.7/10 · Free plan

    A broad, affordable messaging suite with visual journeys, triggers, analytics, and testing.

    Visit OneSignalFull verdict →

More comparisons

All in app messaging comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update