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Head-to-head · In App Messaging

OneSignal vs Appcues

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score OneSignal #2 in In App Messaging 8.7/10 Free plan Free plan✓ 0 of 4 features Visit OneSignal
Appcues #7 in In App Messaging 7.8/10 Pricing on request ✓ 1 of 4 features Visit Appcues

OneSignal leads on 1 check, Appcues on 0, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreOneSignal · 8.7/10
  • Free planonly OneSignal
  • Most featuresAppcues · 1 of 4

OneSignal scores higher on our rubric for in app messaging: 8.7 against 7.8 out of 10; our editors rank them #2 and #7.

OneSignal offers free plan; Appcues doesn't.

OneSignal is the better fit for teams wanting affordable mobile and web messaging. Appcues is the better fit for teams combining in-app messages with onboarding flows.

  • OneSignal fits best

    Teams wanting affordable mobile and web messaging

  • Appcues fits best

    Teams combining in-app messages with onboarding flows

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Side by side

Feature OneSignal 8.7/10 Visit ↗ Appcues 7.8/10 Visit ↗
At a glance
Editor score 8.7 7.8
Ranking #2 in In App Messaging #7 in In App Messaging
Best for Teams wanting affordable mobile and web messaging Teams combining in-app messages with onboarding flows
Pricing model Free plan + paid Paid
Starting price $19/mo —
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Mobile, Browser extension Cloud, Mobile, Browser extension
Platforms Web, Windows, macOS, iOS, Android, Chrome extension Web, iOS, Android, Chrome extension
Support Email, Live chat, Docs · 24/7 Email, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, 2FA SSO/SAML
Integrations 30+ integrations 500+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features OneSignal 0/4 · Appcues 1/4
Behavioral targeting Not checked yet Not checked yet
Mobile app support Not checked yet Not checked yet
Event tracking Not checked yet Not checked yet
Localization Not checked yet ✓ (best)
Specs
Message formats Not checked yet Not checked yet
Audience limit Not checked yet Not checked yet
Our review
Pros
  • Combines in-app, push, email, SMS/RCS, and web messaging
  • Visual Journeys support behavioral triggers and personalization
  • Free plan plus a $19 monthly Growth entry tier
  • Combines banners, tooltips, embeds, and launchpads with guided tours.
  • Targets experiences using user attributes and product behavior.
  • Supports web and mobile flows, with analytics and A/B testing.
Cons
  • Free mobile messaging is limited to 1,000 monthly active users
  • Growth adds usage-based charges for mobile and web push
  • Professional and Enterprise require custom annual pricing
  • Plans limit published experiences to 10, 25, or 100 by tier.
  • Pricing requires contacting sales rather than choosing a listed price.
  • Support channels listed are email and documentation.
Our verdict

OneSignal is a cloud-based customer engagement platform for app developers, marketers, and businesses managing mobile and web messaging. It combines in-app messaging with mobile and web push, email, SMS/RCS, Live Activities, audience…

Read the review →

Appcues helps marketing and product teams create in-app experiences that guide users through a product and support adoption. Its toolkit includes product tours, multi-step walkthroughs, onboarding checklists, banners, tooltips, launchpads,…

Read the review →
  1. OneSignalIn App Messaging 8.7Free plan
  2. AppcuesIn App Messaging 7.8Pricing on request

Strengths and trade-offs

  • OneSignal — where it wins

    • Combines in-app, push, email, SMS/RCS, and web messaging
    • Visual Journeys support behavioral triggers and personalization
    • Free plan plus a $19 monthly Growth entry tier

    Where it doesn't

    • Free mobile messaging is limited to 1,000 monthly active users
    • Growth adds usage-based charges for mobile and web push
    • Professional and Enterprise require custom annual pricing

  • Appcues — where it wins

    • Combines banners, tooltips, embeds, and launchpads with guided tours.
    • Targets experiences using user attributes and product behavior.
    • Supports web and mobile flows, with analytics and A/B testing.

    Where it doesn't

    • Plans limit published experiences to 10, 25, or 100 by tier.
    • Pricing requires contacting sales rather than choosing a listed price.
    • Support channels listed are email and documentation.

More comparisons

All in app messaging comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update