Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · In App Messaging

CleverTap vs Appcues

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score CleverTap #3 in In App Messaging 8.5/10 30-day trial Free trial✓ 0 of 4 features Visit CleverTap
Appcues #7 in In App Messaging 7.8/10 Pricing on request ✓ 1 of 4 features Visit Appcues

CleverTap leads on 0 checks, Appcues on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCleverTap · 8.5/10
  • Free trialonly CleverTap
  • Most featuresAppcues · 1 of 4

CleverTap scores higher on our rubric for in app messaging: 8.5 against 7.8 out of 10; our editors rank them #3 and #7.

CleverTap is the better fit for growth teams running behavioral multichannel campaigns. Appcues is the better fit for teams combining in-app messages with onboarding flows.

  • CleverTap fits best

    Growth teams running behavioral multichannel campaigns

  • Appcues fits best

    Teams combining in-app messages with onboarding flows

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature CleverTap 8.5/10 Visit ↗ Appcues 7.8/10 Visit ↗
At a glance
Editor score 8.5 7.8
Ranking #3 in In App Messaging #7 in In App Messaging
Best for Growth teams running behavioral multichannel campaigns Teams combining in-app messages with onboarding flows
Pricing model Paid Paid
Starting price — —
Free plan — —
Free trial 30 days —
Deployment Cloud, Mobile Cloud, Mobile, Browser extension
Platforms Web, iOS, Android Web, iOS, Android, Chrome extension
Support Tickets, Docs Email, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, 2FA SSO/SAML
Integrations 20 integrations 500+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features CleverTap 0/4 · Appcues 1/4
Behavioral targeting Not checked yet Not checked yet
Mobile app support Not checked yet Not checked yet
Event tracking Not checked yet Not checked yet
Localization Not checked yet ✓ (best)
Specs
Message formats Not checked yet Not checked yet
Audience limit Not checked yet Not checked yet
Our review
Pros
  • Combines in-app messaging with push, email, SMS, WhatsApp, and RCS
  • Supports behavioral segmentation, branching journeys, and journey goals
  • Adds experimentation, analytics, and personalization across touchpoints
  • Combines banners, tooltips, embeds, and launchpads with guided tours.
  • Targets experiences using user attributes and product behavior.
  • Supports web and mobile flows, with analytics and A/B testing.
Cons
  • Pro and Ultimate require a demo
  • Pricing depends on monthly active users or data points
  • The broad channel and journey toolkit may exceed a single-channel need
  • Plans limit published experiences to 10, 25, or 100 by tier.
  • Pricing requires contacting sales rather than choosing a listed price.
  • Support channels listed are email and documentation.
Our verdict

CleverTap brings customer data, segmentation, analytics, and campaign orchestration together for digital consumer brands. It suits growth teams that want in-app messaging to work alongside push, email, web, SMS, WhatsApp, and RCS…

Read the review →

Appcues helps marketing and product teams create in-app experiences that guide users through a product and support adoption. Its toolkit includes product tours, multi-step walkthroughs, onboarding checklists, banners, tooltips, launchpads,…

Read the review →
  1. CleverTapIn App Messaging 8.530-day trial
  2. AppcuesIn App Messaging 7.8Pricing on request

Strengths and trade-offs

  • CleverTap — where it wins

    • Combines in-app messaging with push, email, SMS, WhatsApp, and RCS
    • Supports behavioral segmentation, branching journeys, and journey goals
    • Adds experimentation, analytics, and personalization across touchpoints

    Where it doesn't

    • Pro and Ultimate require a demo
    • Pricing depends on monthly active users or data points
    • The broad channel and journey toolkit may exceed a single-channel need

  • Appcues — where it wins

    • Combines banners, tooltips, embeds, and launchpads with guided tours.
    • Targets experiences using user attributes and product behavior.
    • Supports web and mobile flows, with analytics and A/B testing.

    Where it doesn't

    • Plans limit published experiences to 10, 25, or 100 by tier.
    • Pricing requires contacting sales rather than choosing a listed price.
    • Support channels listed are email and documentation.

More comparisons

All in app messaging comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update