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Head-to-head · Public Relations (PR) Software

Muck Rack vs CARMA

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Muck Rack #1 in Public Relations (PR) Software 9.2/10 Free plan · pricing on request Free plan✓ 0 of 5 features Visit Muck Rack
CARMA #3 in Public Relations (PR) Software 8.9/10 Pricing on request ✓ 1 of 5 features Visit CARMA

Muck Rack leads on 0 checks, CARMA on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMuck Rack · 9.2/10
  • Free planonly Muck Rack
  • Most featuresCARMA · 1 of 5

Muck Rack scores higher on our rubric for public relations (pr) software: 9.2 against 8.9 out of 10; our editors rank them #1 and #3.

Muck Rack is the better fit for teams needing media monitoring and journalist outreach. CARMA is the better fit for organizations needing validated cross-media coverage.

  • Muck Rack fits best

    Teams needing media monitoring and journalist outreach

  • CARMA fits best

    Organizations needing validated cross-media coverage

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Muck Rack 9.2/10 Visit ↗ CARMA 8.9/10 Visit ↗
At a glance
Editor score 9.2 8.9
Ranking #1 in Public Relations (PR) Software #3 in Public Relations (PR) Software
Best for Teams needing media monitoring and journalist outreach Organizations needing validated cross-media coverage
Pricing model Free plan + paid Paid
Starting price — —
Free plan ✓ (best) Not checked yet
Free trial — —
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Integrations 7 integrations 4 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Muck Rack 0/5 · CARMA 1/5
Media database Not checked yet Not checked yet
Press release distribution Not checked yet Not checked yet
Media monitoring Not checked yet ✓ (best)
Journalist pitching Not checked yet Not checked yet
Analytics and reporting Not checked yet Not checked yet
Specs
Media contact limit Not checked yet Not checked yet
Our review
Pros
  • Monitors digital, broadcast, print, podcasts, and social media
  • Combines journalist search, media lists, and pitching workflows
  • Connects alerts and reporting workflows with Slack and analytics tools
  • Monitors online, print, broadcast and social media coverage
  • Professional adds premium content, human curation and breaking-news summaries
  • Combines analytics dashboards, alerts and analyst-written reports
Cons
  • PR platform pricing is custom and requires contacting sales
  • Social listening is presented as an add-on
  • Premier is the only named tier highlighting advanced AI features
  • Software pricing requires contacting CARMA
  • Premium content and human curation are limited to Professional
  • The feature set may exceed the needs of teams seeking basic media monitoring
Our verdict

Muck Rack brings media monitoring, journalist research, pitching, and reporting into a cloud platform for PR and communications teams at brands, agencies, and organizations. It spans digital, broadcast, print, podcasts, and social media,…

Read the review →

CARMA Insight brings media monitoring and analysis together for PR, communications and insight professionals. Its cloud-based service tracks online, print, broadcast and social coverage, with capture, analytics dashboards, alerts,…

Read the review →
  1. Muck RackPublic Relations (PR) Software 9.2Free plan · pricing on request
  2. CARMAPublic Relations (PR) Software 8.9Pricing on request

Strengths and trade-offs

  • Muck Rack — where it wins

    • Monitors digital, broadcast, print, podcasts, and social media
    • Combines journalist search, media lists, and pitching workflows
    • Connects alerts and reporting workflows with Slack and analytics tools

    Where it doesn't

    • PR platform pricing is custom and requires contacting sales
    • Social listening is presented as an add-on
    • Premier is the only named tier highlighting advanced AI features

  • CARMA — where it wins

    • Monitors online, print, broadcast and social media coverage
    • Professional adds premium content, human curation and breaking-news summaries
    • Combines analytics dashboards, alerts and analyst-written reports

    Where it doesn't

    • Software pricing requires contacting CARMA
    • Premium content and human curation are limited to Professional
    • The feature set may exceed the needs of teams seeking basic media monitoring
  • Muck Rack9.2/10 · Free plan · pricing on request

    A broad monitoring and outreach suite for teams that can work with custom pricing.

    Visit Muck RackFull verdict →
  • CARMA8.9/10 · Pricing on request

    A cross-media monitoring and analysis platform with curated coverage and real-time reporting.

    Visit CARMAFull verdict →

More comparisons

All public relations (PR) software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update