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Head-to-head · Public Relations (PR) Software

Muck Rack vs Meltwater Social Media Analytics

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Muck Rack #1 in Public Relations (PR) Software 9.2/10 Free plan · pricing on request Free plan✓ 0 of 5 features Visit Muck Rack
Meltwater Social Media Analytics #8 in Public Relations (PR) Software 8.4/10 Pricing on request ✓ 0 of 5 features Visit Meltwater

Muck Rack leads on 1 check, Meltwater Social Media Analytics on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMuck Rack · 9.2/10
  • Free planonly Muck Rack

Muck Rack scores higher on our rubric for public relations (pr) software: 9.2 against 8.4 out of 10; our editors rank them #1 and #8.

Muck Rack offers free plan; Meltwater Social Media Analytics doesn't.

Muck Rack is the better fit for teams needing media monitoring and journalist outreach. Meltwater Social Media Analytics is the better fit for teams measuring social and earned-media performance.

  • Muck Rack fits best

    Teams needing media monitoring and journalist outreach

  • Meltwater Social Media Analytics fits best

    Teams measuring social and earned-media performance

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Muck Rack 9.2/10 Visit ↗ Meltwater Social Media Analytics 8.4/10 Visit ↗
At a glance
Editor score 9.2 8.4
Ranking #1 in Public Relations (PR) Software #8 in Public Relations (PR) Software
Best for Teams needing media monitoring and journalist outreach Teams measuring social and earned-media performance
Pricing model Free plan + paid Paid
Starting price — —
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 7 integrations 4 integrations
Features Muck Rack 0/5 · Meltwater Social Media Analytics 0/5
Media database Not checked yet Not checked yet
Press release distribution Not checked yet Not checked yet
Media monitoring Not checked yet Not checked yet
Journalist pitching Not checked yet Not checked yet
Analytics and reporting Not checked yet Not checked yet
Specs
Media contact limit Not checked yet Not checked yet
Our review
Pros
  • Monitors digital, broadcast, print, podcasts, and social media
  • Combines journalist search, media lists, and pitching workflows
  • Connects alerts and reporting workflows with Slack and analytics tools
  • Tracks organic and paid social performance in a unified dashboard.
  • Combines competitor benchmarking, share of voice, and sentiment analysis.
  • Connects social analytics with earned media and scheduled reporting.
Cons
  • PR platform pricing is custom and requires contacting sales
  • Social listening is presented as an add-on
  • Premier is the only named tier highlighting advanced AI features
  • Pricing is tailored through sales rather than published as plan amounts.
  • No free plan is offered.
  • Enterprise and Agency plans are needed for governance and API/MCP integrations.
Our verdict

Muck Rack brings media monitoring, journalist research, pitching, and reporting into a cloud platform for PR and communications teams at brands, agencies, and organizations. It spans digital, broadcast, print, podcasts, and social media,…

Read the review →

Meltwater Social Media Analytics brings organic and paid social performance into a cross-channel dashboard, with monitoring for campaigns, hashtags, content, engagement, share of voice, competitor accounts, and sentiment. Marketing,…

Read the review →
  1. Muck RackPublic Relations (PR) Software 9.2Free plan · pricing on request
  2. Meltwater Social Media AnalyticsPublic Relations (PR) Software 8.4Pricing on request

Strengths and trade-offs

  • Muck Rack — where it wins

    • Monitors digital, broadcast, print, podcasts, and social media
    • Combines journalist search, media lists, and pitching workflows
    • Connects alerts and reporting workflows with Slack and analytics tools

    Where it doesn't

    • PR platform pricing is custom and requires contacting sales
    • Social listening is presented as an add-on
    • Premier is the only named tier highlighting advanced AI features

  • Meltwater Social Media Analytics — where it wins

    • Tracks organic and paid social performance in a unified dashboard.
    • Combines competitor benchmarking, share of voice, and sentiment analysis.
    • Connects social analytics with earned media and scheduled reporting.

    Where it doesn't

    • Pricing is tailored through sales rather than published as plan amounts.
    • No free plan is offered.
    • Enterprise and Agency plans are needed for governance and API/MCP integrations.
  • Muck Rack9.2/10 · Free plan · pricing on request

    A broad monitoring and outreach suite for teams that can work with custom pricing.

    Visit Muck RackFull verdict →
  • Meltwater Social Media Analytics8.4/10 · Pricing on request

    Unifies social and earned-media measurement for teams that need reporting across channels.

    Visit MeltwaterFull verdict →

More comparisons

All public relations (PR) software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update