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Head-to-head · Public Relations (PR) Software

Propel vs Meltwater Social Media Analytics

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Propel #7 in Public Relations (PR) Software 8.5/10 Pricing on request ✓ 5 of 5 features Visit Propel
Meltwater Social Media Analytics #8 in Public Relations (PR) Software 8.4/10 Pricing on request ✓ 0 of 5 features Visit Meltwater

Propel leads on 0 checks, Meltwater Social Media Analytics on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePropel · 8.5/10
  • Most featuresPropel · 5 of 5

Propel scores higher on our rubric for public relations (pr) software: 8.5 against 8.4 out of 10; our editors rank them #7 and #8.

Propel is the better fit for PR teams managing journalist outreach and campaigns. Meltwater Social Media Analytics is the better fit for teams measuring social and earned-media performance.

  • Propel fits best

    PR teams managing journalist outreach and campaigns

  • Meltwater Social Media Analytics fits best

    Teams measuring social and earned-media performance

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Side by side

Feature Propel 8.5/10 Visit ↗ Meltwater Social Media Analytics 8.4/10 Visit ↗
At a glance
Editor score 8.5 8.4
Ranking #7 in Public Relations (PR) Software #8 in Public Relations (PR) Software
Best for PR teams managing journalist outreach and campaigns Teams measuring social and earned-media performance
Pricing model Paid Paid
Starting price — —
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 2 integrations 4 integrations
Features Propel 5/5 · Meltwater Social Media Analytics 0/5
Media database ✓ (best) Not checked yet
Press release distribution ✓ (best) Not checked yet
Media monitoring ✓ (best) Not checked yet
Journalist pitching ✓ (best) Not checked yet
Analytics and reporting ✓ (best) Not checked yet
Specs
Media contact limit Not checked yet Not checked yet
Our review
Pros
  • Build journalist lists and recommendations with AI assistance
  • Track pitch opens and responses in a Story Funnel pipeline
  • Monitor media coverage and report on campaign performance
  • Tracks organic and paid social performance in a unified dashboard.
  • Combines competitor benchmarking, share of voice, and sentiment analysis.
  • Connects social analytics with earned media and scheduled reporting.
Cons
  • Plans require contacting sales rather than showing prices
  • Email integrations focus on Gmail and Outlook
  • Available as a cloud web platform
  • Pricing is tailored through sales rather than published as plan amounts.
  • No free plan is offered.
  • Enterprise and Agency plans are needed for governance and API/MCP integrations.
Our verdict

For PR and communications teams, Propel brings journalist research, outreach and campaign measurement into a cloud-based platform. Its searchable global journalist and media database supports relationship management, while AI tools can…

Read the review →

Meltwater Social Media Analytics brings organic and paid social performance into a cross-channel dashboard, with monitoring for campaigns, hashtags, content, engagement, share of voice, competitor accounts, and sentiment. Marketing,…

Read the review →
  1. PropelPublic Relations (PR) Software 8.5Pricing on request
  2. Meltwater Social Media AnalyticsPublic Relations (PR) Software 8.4Pricing on request

Strengths and trade-offs

  • Propel — where it wins

    • Build journalist lists and recommendations with AI assistance
    • Track pitch opens and responses in a Story Funnel pipeline
    • Monitor media coverage and report on campaign performance

    Where it doesn't

    • Plans require contacting sales rather than showing prices
    • Email integrations focus on Gmail and Outlook
    • Available as a cloud web platform

  • Meltwater Social Media Analytics — where it wins

    • Tracks organic and paid social performance in a unified dashboard.
    • Combines competitor benchmarking, share of voice, and sentiment analysis.
    • Connects social analytics with earned media and scheduled reporting.

    Where it doesn't

    • Pricing is tailored through sales rather than published as plan amounts.
    • No free plan is offered.
    • Enterprise and Agency plans are needed for governance and API/MCP integrations.
  • Propel8.5/10 · Pricing on request

    A PR workflow spanning journalist research, pitching, monitoring and reporting.

    Visit PropelFull verdict →
  • Meltwater Social Media Analytics8.4/10 · Pricing on request

    Unifies social and earned-media measurement for teams that need reporting across channels.

    Visit MeltwaterFull verdict →

More comparisons

All public relations (PR) software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update