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Head-to-head · Public Relations (PR) Software

CARMA vs Propel

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score CARMA #3 in Public Relations (PR) Software 8.9/10 Pricing on request ✓ 1 of 5 features Visit CARMA
Propel #7 in Public Relations (PR) Software 8.5/10 Pricing on request ✓ 5 of 5 features Visit Propel

CARMA leads on 0 checks, Propel on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCARMA · 8.9/10
  • Most featuresPropel · 5 of 5

CARMA scores higher on our rubric for public relations (pr) software: 8.9 against 8.5 out of 10; our editors rank them #3 and #7.

CARMA is the better fit for organizations needing validated cross-media coverage. Propel is the better fit for PR teams managing journalist outreach and campaigns.

  • CARMA fits best

    Organizations needing validated cross-media coverage

  • Propel fits best

    PR teams managing journalist outreach and campaigns

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature CARMA 8.9/10 Visit ↗ Propel 8.5/10 Visit ↗
At a glance
Editor score 8.9 8.5
Ranking #3 in Public Relations (PR) Software #7 in Public Relations (PR) Software
Best for Organizations needing validated cross-media coverage PR teams managing journalist outreach and campaigns
Pricing model Paid Paid
Starting price — —
Free plan Not checked yet Not checked yet
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Integrations 4 integrations 2 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features CARMA 1/5 · Propel 5/5
Media database Not checked yet ✓ (best)
Press release distribution Not checked yet ✓ (best)
Media monitoring ✓ ✓
Journalist pitching Not checked yet ✓ (best)
Analytics and reporting Not checked yet ✓ (best)
Specs
Media contact limit Not checked yet Not checked yet
Our review
Pros
  • Monitors online, print, broadcast and social media coverage
  • Professional adds premium content, human curation and breaking-news summaries
  • Combines analytics dashboards, alerts and analyst-written reports
  • Build journalist lists and recommendations with AI assistance
  • Track pitch opens and responses in a Story Funnel pipeline
  • Monitor media coverage and report on campaign performance
Cons
  • Software pricing requires contacting CARMA
  • Premium content and human curation are limited to Professional
  • The feature set may exceed the needs of teams seeking basic media monitoring
  • Plans require contacting sales rather than showing prices
  • Email integrations focus on Gmail and Outlook
  • Available as a cloud web platform
Our verdict

CARMA Insight brings media monitoring and analysis together for PR, communications and insight professionals. Its cloud-based service tracks online, print, broadcast and social coverage, with capture, analytics dashboards, alerts,…

Read the review →

For PR and communications teams, Propel brings journalist research, outreach and campaign measurement into a cloud-based platform. Its searchable global journalist and media database supports relationship management, while AI tools can…

Read the review →
  1. CARMAPublic Relations (PR) Software 8.9Pricing on request
  2. PropelPublic Relations (PR) Software 8.5Pricing on request

Strengths and trade-offs

  • CARMA — where it wins

    • Monitors online, print, broadcast and social media coverage
    • Professional adds premium content, human curation and breaking-news summaries
    • Combines analytics dashboards, alerts and analyst-written reports

    Where it doesn't

    • Software pricing requires contacting CARMA
    • Premium content and human curation are limited to Professional
    • The feature set may exceed the needs of teams seeking basic media monitoring

  • Propel — where it wins

    • Build journalist lists and recommendations with AI assistance
    • Track pitch opens and responses in a Story Funnel pipeline
    • Monitor media coverage and report on campaign performance

    Where it doesn't

    • Plans require contacting sales rather than showing prices
    • Email integrations focus on Gmail and Outlook
    • Available as a cloud web platform
  • CARMA8.9/10 · Pricing on request

    A cross-media monitoring and analysis platform with curated coverage and real-time reporting.

    Visit CARMAFull verdict →
  • Propel8.5/10 · Pricing on request

    A PR workflow spanning journalist research, pitching, monitoring and reporting.

    Visit PropelFull verdict →

More comparisons

All public relations (PR) software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update