CARMA
CARMA: CARMA combines cross-format media monitoring with analytics, alerts and research support. Ranked #20 of 30 in Brand Intelligence Software by our editors (7.2/10); pricing: Pricing on request; best for teams monitoring earned media across formats.
At a glance
- Editor score7.2 / 10
- PricingPricing on request
- Best forTeams monitoring earned media across formats
- Competitor trackingYes
- Founded1984
- Facts checked24 Sep 2026
Where it wins
- Monitors online, print, broadcast and social coverage in one service.
- Adds real-time analytics, alerts, dashboards and reporting tools.
- Professional includes premium content, human curation and breaking-news summaries.
Where it doesn't
- Pricing is handled through a contact-sales process.
- Premium and paywalled content require the Professional plan.
- Its feature set centers on earned-media and owned-social analysis.
Our verdict on CARMA
CARMA Insight is a cloud-based media intelligence service for PR, communications and insight professionals. It monitors online, print, broadcast and social media, captures coverage and turns it into analytics dashboards, alerts, newsletters and reporting tools. The service also covers owned social channels, competitor benchmarking and industry intelligence, making it a fit for teams that need a consolidated view of earned-media activity across formats. Web, iOS and Android access support cloud and mobile deployment for small, mid-market and enterprise organisations.
Pricing is structured around Standard and Professional plans, with licensing handled through contact sales. Standard provides the cloud service, cross-format monitoring, automated coverage capture and analytics. Professional includes those capabilities and adds premium and paywalled content, human curation, summaries and curated breaking-news alerts. Buyers comparing tiers should focus on whether restricted content access and editorial enrichment are central to their workflow; those capabilities are specifically attached to Professional.
CARMA’s strongest depth is in analysis and editorial context. Real-time dashboards support earned-media and owned-social measurement, while a query builder and custom dashboards shape media-analysis views. AI-powered sentiment analysis, article summaries and insight narratives extend the reporting layer, and executive briefings plus analyst-written media reports add a research-oriented option. Integrations with Facebook, Instagram, YouTube and Twitter connect major social channels. Teams seeking broad earned-media intelligence should consider CARMA; organisations primarily needing functions beyond media and social analysis may prefer a more general marketing platform.
Your product? Our editors can test CARMA in depth and publish a review, labelled as paid · from $149/mo →
CARMA pricing
All 2 CARMA plans and prices →
CARMA fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Social listening | Yes |
| News and web monitoring | Yes |
| Sentiment analysis | Yes |
| Competitor tracking | Yes |
| Data retention | Not verified |
| API access | Not verified |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 4 integrations: Facebook, Instagram, YouTube, Twitter |
| Pricing | Pricing on request (source) |
| Website | carma.com |
| Facts checked | 24 Sep 2026 |
CARMA integrations
CARMA lists 4 integrations on its own site.
- YouTube
Alternatives to CARMA
- Meltwater Social ListeningA broad listening and analysis suite for teams monitoring global brand conversations.9.3
- CisionCross-channel media monitoring, analysis, alerts, and publishing for communications teams.9.1
- Sprinklr Social ListeningBroad-channel listening and risk analysis for enterprises prepared for sales-led pricing.9.0
Also Ranked In
CARMA is ranked in 4 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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