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Head-to-head · Public Relations (PR) Software

CARMA vs Agility PR Solutions

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score CARMA #3 in Public Relations (PR) Software 8.9/10 Pricing on request ✓ 1 of 5 features Visit CARMA
Agility PR Solutions #5 in Public Relations (PR) Software 8.7/10 Pricing on request ✓ 0 of 5 features Visit site

CARMA leads on 0 checks, Agility PR Solutions on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCARMA · 8.9/10
  • Most featuresCARMA · 1 of 5

CARMA scores higher on our rubric for public relations (pr) software: 8.9 against 8.7 out of 10; our editors rank them #3 and #5.

CARMA is the better fit for organizations needing validated cross-media coverage. Agility PR Solutions is the better fit for teams prioritizing monitoring and social listening.

  • CARMA fits best

    Organizations needing validated cross-media coverage

  • Agility PR Solutions fits best

    Teams prioritizing monitoring and social listening

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature CARMA 8.9/10 Visit ↗ Agility PR Solutions 8.7/10 Visit ↗
At a glance
Editor score 8.9 8.7
Ranking #3 in Public Relations (PR) Software #5 in Public Relations (PR) Software
Best for Organizations needing validated cross-media coverage Teams prioritizing monitoring and social listening
Pricing model Paid Paid
Starting price — —
Free plan Not checked yet Not checked yet
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Features CARMA 1/5 · Agility PR Solutions 0/5
Media database Not checked yet Not checked yet
Press release distribution Not checked yet Not checked yet
Media monitoring ✓ (best) Not checked yet
Journalist pitching Not checked yet Not checked yet
Analytics and reporting Not checked yet Not checked yet
Specs
Media contact limit Not checked yet Not checked yet
Our review
Pros
  • Monitors online, print, broadcast and social media coverage
  • Professional adds premium content, human curation and breaking-news summaries
  • Combines analytics dashboards, alerts and analyst-written reports
  • Combines social listening with online, print, broadcast, podcast, and social monitoring
  • Analyzes sentiment, engagement, trends, and share of voice
  • Offers up to 13 months of historical X/Twitter replay
Cons
  • Software pricing requires contacting CARMA
  • Premium content and human curation are limited to Professional
  • The feature set may exceed the needs of teams seeking basic media monitoring
  • Pricing requires contacting sales
  • The platform is web-based
  • Agility Enterprise uses a custom monitoring solution
Our verdict

CARMA Insight brings media monitoring and analysis together for PR, communications and insight professionals. Its cloud-based service tracks online, print, broadcast and social coverage, with capture, analytics dashboards, alerts,…

Read the review →

Agility PR Solutions brings media monitoring, social listening, reporting, and AI-assisted analysis into a web-based PR platform. It is aimed at enterprises, agencies, and communications teams that need to track coverage across channels…

Read the review →
  1. CARMAPublic Relations (PR) Software 8.9Pricing on request
  2. Agility PR SolutionsPublic Relations (PR) Software 8.7Pricing on request

Strengths and trade-offs

  • CARMA — where it wins

    • Monitors online, print, broadcast and social media coverage
    • Professional adds premium content, human curation and breaking-news summaries
    • Combines analytics dashboards, alerts and analyst-written reports

    Where it doesn't

    • Software pricing requires contacting CARMA
    • Premium content and human curation are limited to Professional
    • The feature set may exceed the needs of teams seeking basic media monitoring

  • Agility PR Solutions — where it wins

    • Combines social listening with online, print, broadcast, podcast, and social monitoring
    • Analyzes sentiment, engagement, trends, and share of voice
    • Offers up to 13 months of historical X/Twitter replay

    Where it doesn't

    • Pricing requires contacting sales
    • The platform is web-based
    • Agility Enterprise uses a custom monitoring solution
  • CARMA8.9/10 · Pricing on request

    A cross-media monitoring and analysis platform with curated coverage and real-time reporting.

    Visit CARMAFull verdict →
  • Agility PR Solutions8.7/10 · Pricing on request

    Broad media monitoring and social analysis, with pricing available by contacting sales.

    Visit siteFull verdict →

More comparisons

All public relations (PR) software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update