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Head-to-head · Public Relations (PR) Software

Cision vs CARMA

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Cision #2 in Public Relations (PR) Software 9.1/10 Pricing on request ✓ 0 of 5 features Visit Cision
CARMA #3 in Public Relations (PR) Software 8.9/10 Pricing on request ✓ 1 of 5 features Visit CARMA

Cision leads on 0 checks, CARMA on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCision · 9.1/10
  • Most featuresCARMA · 1 of 5

Cision scores higher on our rubric for public relations (pr) software: 9.1 against 8.9 out of 10; our editors rank them #2 and #3.

Cision is the better fit for large teams needing an established PR platform. CARMA is the better fit for organizations needing validated cross-media coverage.

  • Cision fits best

    Large teams needing an established PR platform

  • CARMA fits best

    Organizations needing validated cross-media coverage

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Side by side

Feature Cision 9.1/10 Visit ↗ CARMA 8.9/10 Visit ↗
At a glance
Editor score 9.1 8.9
Ranking #2 in Public Relations (PR) Software #3 in Public Relations (PR) Software
Best for Large teams needing an established PR platform Organizations needing validated cross-media coverage
Pricing model Paid Paid
Starting price Pricing on request —
Free plan Not checked yet Not checked yet
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS Web, iOS, Android
Integrations 4 integrations 4 integrations
Features Cision 0/5 · CARMA 1/5
Media database Not checked yet Not checked yet
Press release distribution Not checked yet Not checked yet
Media monitoring Not checked yet ✓ (best)
Journalist pitching Not checked yet Not checked yet
Analytics and reporting Not checked yet Not checked yet
Specs
Media contact limit Not checked yet Not checked yet
Our review
Pros
  • Monitors social networks, blogs, forums, online news, and traditional media
  • Combines filters, sentiment analysis, alerts, dashboards, and exports
  • Integrates with Slack, Microsoft Teams, Google Analytics, and its API
  • Monitors online, print, broadcast and social media coverage
  • Professional adds premium content, human curation and breaking-news summaries
  • Combines analytics dashboards, alerts and analyst-written reports
Cons
  • Pricing is provided through a sales consultation
  • Historical-data availability varies by media type and package
  • The platform spans several PR workflows, which may exceed narrower needs
  • Software pricing requires contacting CARMA
  • Premium content and human curation are limited to Professional
  • The feature set may exceed the needs of teams seeking basic media monitoring
Our verdict

Cision provides media intelligence and social listening through its CisionOne platform, aimed at public relations, communications, and marketing teams. It monitors social conversations and media coverage, then supports analysis, alerts,…

Read the review →

CARMA Insight brings media monitoring and analysis together for PR, communications and insight professionals. Its cloud-based service tracks online, print, broadcast and social coverage, with capture, analytics dashboards, alerts,…

Read the review →
  1. CisionPublic Relations (PR) Software 9.1Pricing on request
  2. CARMAPublic Relations (PR) Software 8.9Pricing on request

Strengths and trade-offs

  • Cision — where it wins

    • Monitors social networks, blogs, forums, online news, and traditional media
    • Combines filters, sentiment analysis, alerts, dashboards, and exports
    • Integrates with Slack, Microsoft Teams, Google Analytics, and its API

    Where it doesn't

    • Pricing is provided through a sales consultation
    • Historical-data availability varies by media type and package
    • The platform spans several PR workflows, which may exceed narrower needs

  • CARMA — where it wins

    • Monitors online, print, broadcast and social media coverage
    • Professional adds premium content, human curation and breaking-news summaries
    • Combines analytics dashboards, alerts and analyst-written reports

    Where it doesn't

    • Software pricing requires contacting CARMA
    • Premium content and human curation are limited to Professional
    • The feature set may exceed the needs of teams seeking basic media monitoring
  • Cision9.1/10 · Pricing on request

    Cision brings social listening, media monitoring, publishing, and reporting into one PR platform.

    Visit CisionFull verdict →
  • CARMA8.9/10 · Pricing on request

    A cross-media monitoring and analysis platform with curated coverage and real-time reporting.

    Visit CARMAFull verdict →

More comparisons

All public relations (PR) software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update