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Head-to-head · Public Relations (PR) Software

CARMA vs Meltwater Social Media Analytics

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score CARMA #3 in Public Relations (PR) Software 8.9/10 Pricing on request ✓ 1 of 5 features Visit CARMA
Meltwater Social Media Analytics #8 in Public Relations (PR) Software 8.4/10 Pricing on request ✓ 0 of 5 features Visit Meltwater

CARMA leads on 0 checks, Meltwater Social Media Analytics on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCARMA · 8.9/10
  • Most featuresCARMA · 1 of 5

CARMA scores higher on our rubric for public relations (pr) software: 8.9 against 8.4 out of 10; our editors rank them #3 and #8.

CARMA is the better fit for organizations needing validated cross-media coverage. Meltwater Social Media Analytics is the better fit for teams measuring social and earned-media performance.

  • CARMA fits best

    Organizations needing validated cross-media coverage

  • Meltwater Social Media Analytics fits best

    Teams measuring social and earned-media performance

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Side by side

Feature CARMA 8.9/10 Visit ↗ Meltwater Social Media Analytics 8.4/10 Visit ↗
At a glance
Editor score 8.9 8.4
Ranking #3 in Public Relations (PR) Software #8 in Public Relations (PR) Software
Best for Organizations needing validated cross-media coverage Teams measuring social and earned-media performance
Pricing model Paid Paid
Starting price — —
Free plan Not checked yet —
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Integrations 4 integrations 4 integrations
Features CARMA 1/5 · Meltwater Social Media Analytics 0/5
Media database Not checked yet Not checked yet
Press release distribution Not checked yet Not checked yet
Media monitoring ✓ (best) Not checked yet
Journalist pitching Not checked yet Not checked yet
Analytics and reporting Not checked yet Not checked yet
Specs
Media contact limit Not checked yet Not checked yet
Our review
Pros
  • Monitors online, print, broadcast and social media coverage
  • Professional adds premium content, human curation and breaking-news summaries
  • Combines analytics dashboards, alerts and analyst-written reports
  • Tracks organic and paid social performance in a unified dashboard.
  • Combines competitor benchmarking, share of voice, and sentiment analysis.
  • Connects social analytics with earned media and scheduled reporting.
Cons
  • Software pricing requires contacting CARMA
  • Premium content and human curation are limited to Professional
  • The feature set may exceed the needs of teams seeking basic media monitoring
  • Pricing is tailored through sales rather than published as plan amounts.
  • No free plan is offered.
  • Enterprise and Agency plans are needed for governance and API/MCP integrations.
Our verdict

CARMA Insight brings media monitoring and analysis together for PR, communications and insight professionals. Its cloud-based service tracks online, print, broadcast and social coverage, with capture, analytics dashboards, alerts,…

Read the review →

Meltwater Social Media Analytics brings organic and paid social performance into a cross-channel dashboard, with monitoring for campaigns, hashtags, content, engagement, share of voice, competitor accounts, and sentiment. Marketing,…

Read the review →
  1. CARMAPublic Relations (PR) Software 8.9Pricing on request
  2. Meltwater Social Media AnalyticsPublic Relations (PR) Software 8.4Pricing on request

Strengths and trade-offs

  • CARMA — where it wins

    • Monitors online, print, broadcast and social media coverage
    • Professional adds premium content, human curation and breaking-news summaries
    • Combines analytics dashboards, alerts and analyst-written reports

    Where it doesn't

    • Software pricing requires contacting CARMA
    • Premium content and human curation are limited to Professional
    • The feature set may exceed the needs of teams seeking basic media monitoring

  • Meltwater Social Media Analytics — where it wins

    • Tracks organic and paid social performance in a unified dashboard.
    • Combines competitor benchmarking, share of voice, and sentiment analysis.
    • Connects social analytics with earned media and scheduled reporting.

    Where it doesn't

    • Pricing is tailored through sales rather than published as plan amounts.
    • No free plan is offered.
    • Enterprise and Agency plans are needed for governance and API/MCP integrations.
  • CARMA8.9/10 · Pricing on request

    A cross-media monitoring and analysis platform with curated coverage and real-time reporting.

    Visit CARMAFull verdict →
  • Meltwater Social Media Analytics8.4/10 · Pricing on request

    Unifies social and earned-media measurement for teams that need reporting across channels.

    Visit MeltwaterFull verdict →

More comparisons

All public relations (PR) software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update