Propel
Propel: A PR workflow spanning journalist research, pitching, monitoring and reporting. Ranked #7 of 21 in Public Relations (PR) Software by our editors (8.5/10); pricing: Pricing on request; best for PR teams managing journalist outreach and campaigns.
At a glance
- Editor score8.5 / 10
- PricingPricing on request
- Best forPR teams managing journalist outreach and campaigns
- Press release distributionYes
- Founded2019 · Tel Aviv, Israel
- Facts checked24 Sep 2026
Where it wins
- Build journalist lists and recommendations with AI assistance
- Track pitch opens and responses in a Story Funnel pipeline
- Monitor media coverage and report on campaign performance
Where it doesn't
- Plans require contacting sales rather than showing prices
- Email integrations focus on Gmail and Outlook
- Available as a cloud web platform
Our verdict on Propel
For PR and communications teams, Propel brings journalist research, outreach and campaign measurement into a cloud-based platform. Its searchable global journalist and media database supports relationship management, while AI tools can build media lists and generate personalized pitches and press releases. Gmail and Outlook plugins connect pitching to email, and the Story Funnel kanban pipeline gives teams a place to track pitch progress. The feature set is aimed at teams coordinating journalist outreach alongside ongoing campaign work, rather than at organizations seeking only press release distribution.
The workflow extends beyond sending pitches: Propel tracks opens and responses, monitors online, social and broadcast media, and provides campaign, team-performance and ROI reporting. That combination makes it relevant for teams that want to follow activity from journalist discovery through coverage measurement. Gmail and Outlook are the named email integrations, so organizations whose outreach depends on other email platforms should weigh that fit before choosing it. The product is web-based and cloud-deployed, with email and documentation support; 24/7 support is not offered.
Essentials, Pro and Premium list the same features: PR CRM, Gmail and Outlook integrations, AI-assisted pitch and press release writing, AI media-list building, and campaign and team-performance analysis. According to Propel's pricing page, monetary amounts are not shown and visitors are directed to book a demo, so buyers should expect a sales conversation to assess pricing. Propel fits PR teams seeking an integrated journalist database, outreach tracking and monitoring workflow. Teams that need published prices or broader email-platform choices may prefer to compare alternatives before proceeding.
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Propel pricing
All 3 Propel plans and prices →
Propel fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Media database | Yes |
| Press release distribution | Yes |
| Media monitoring | Yes |
| Journalist pitching | Yes |
| Analytics and reporting | Yes |
| Media contact limit | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 2 integrations: Gmail, Outlook |
| Pricing | Pricing on request (source) |
| Website | propel-ai.com |
| Facts checked | 24 Sep 2026 |
Propel integrations
Propel lists 2 integrations on its own site.
- Gmail
- Outlook
Alternatives to Propel
- Muck RackA broad monitoring and outreach suite for teams that can work with custom pricing.9.2
- CisionCision brings social listening, media monitoring, publishing, and reporting into one PR platform.9.1
- CARMAA cross-media monitoring and analysis platform with curated coverage and real-time reporting.8.9
Propel vs the competition
- Propel vs Muck Rack
- Propel vs Cision
- Propel vs CARMA
- Propel vs Critical Mention
- Propel vs Agility PR Solutions
- Propel vs Signal AI
Compare Propel with any tool side by side →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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