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Head-to-head · Public Relations (PR) Software

Muck Rack vs Propel

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Muck Rack #1 in Public Relations (PR) Software 9.2/10 Free plan · pricing on request Free plan✓ 0 of 5 features Visit Muck Rack
Propel #7 in Public Relations (PR) Software 8.5/10 Pricing on request ✓ 5 of 5 features Visit Propel

Muck Rack leads on 0 checks, Propel on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMuck Rack · 9.2/10
  • Free planonly Muck Rack
  • Most featuresPropel · 5 of 5

Muck Rack scores higher on our rubric for public relations (pr) software: 9.2 against 8.5 out of 10; our editors rank them #1 and #7.

Muck Rack is the better fit for teams needing media monitoring and journalist outreach. Propel is the better fit for PR teams managing journalist outreach and campaigns.

  • Muck Rack fits best

    Teams needing media monitoring and journalist outreach

  • Propel fits best

    PR teams managing journalist outreach and campaigns

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Muck Rack 9.2/10 Visit ↗ Propel 8.5/10 Visit ↗
At a glance
Editor score 9.2 8.5
Ranking #1 in Public Relations (PR) Software #7 in Public Relations (PR) Software
Best for Teams needing media monitoring and journalist outreach PR teams managing journalist outreach and campaigns
Pricing model Free plan + paid Paid
Starting price — —
Free plan ✓ (best) Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Docs Email, Docs
Compliance SOC 2, GDPR, 2FA GDPR
Integrations 7 integrations 2 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Muck Rack 0/5 · Propel 5/5
Media database Not checked yet ✓ (best)
Press release distribution Not checked yet ✓ (best)
Media monitoring Not checked yet ✓ (best)
Journalist pitching Not checked yet ✓ (best)
Analytics and reporting Not checked yet ✓ (best)
Specs
Media contact limit Not checked yet Not checked yet
Our review
Pros
  • Monitors digital, broadcast, print, podcasts, and social media
  • Combines journalist search, media lists, and pitching workflows
  • Connects alerts and reporting workflows with Slack and analytics tools
  • Build journalist lists and recommendations with AI assistance
  • Track pitch opens and responses in a Story Funnel pipeline
  • Monitor media coverage and report on campaign performance
Cons
  • PR platform pricing is custom and requires contacting sales
  • Social listening is presented as an add-on
  • Premier is the only named tier highlighting advanced AI features
  • Plans require contacting sales rather than showing prices
  • Email integrations focus on Gmail and Outlook
  • Available as a cloud web platform
Our verdict

Muck Rack brings media monitoring, journalist research, pitching, and reporting into a cloud platform for PR and communications teams at brands, agencies, and organizations. It spans digital, broadcast, print, podcasts, and social media,…

Read the review →

For PR and communications teams, Propel brings journalist research, outreach and campaign measurement into a cloud-based platform. Its searchable global journalist and media database supports relationship management, while AI tools can…

Read the review →
  1. Muck RackPublic Relations (PR) Software 9.2Free plan · pricing on request
  2. PropelPublic Relations (PR) Software 8.5Pricing on request

Strengths and trade-offs

  • Muck Rack — where it wins

    • Monitors digital, broadcast, print, podcasts, and social media
    • Combines journalist search, media lists, and pitching workflows
    • Connects alerts and reporting workflows with Slack and analytics tools

    Where it doesn't

    • PR platform pricing is custom and requires contacting sales
    • Social listening is presented as an add-on
    • Premier is the only named tier highlighting advanced AI features

  • Propel — where it wins

    • Build journalist lists and recommendations with AI assistance
    • Track pitch opens and responses in a Story Funnel pipeline
    • Monitor media coverage and report on campaign performance

    Where it doesn't

    • Plans require contacting sales rather than showing prices
    • Email integrations focus on Gmail and Outlook
    • Available as a cloud web platform
  • Muck Rack9.2/10 · Free plan · pricing on request

    A broad monitoring and outreach suite for teams that can work with custom pricing.

    Visit Muck RackFull verdict →
  • Propel8.5/10 · Pricing on request

    A PR workflow spanning journalist research, pitching, monitoring and reporting.

    Visit PropelFull verdict →

More comparisons

All public relations (PR) software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update