Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Real Estate CRM Software

MRI Vault CRM vs CINC

  • Updated Oct 2026
  • Both researched from official sources
  • 8 checks side by side
Higher score MRI Vault CRM #5 in Real Estate CRM Software 9.0/10 Pricing on request ✓ 5 of 7 features Visit MRI Vault CRM
CINC #8 in Real Estate CRM Software 8.7/10 Pricing on request ✓ 7 of 7 features Visit CINC

MRI Vault CRM leads on 0 checks, CINC on 0, and 8 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMRI Vault CRM · 9.0/10
  • Most featuresCINC · 7 of 7

MRI Vault CRM scores higher on our rubric for real estate crm software: 9.0 against 8.7 out of 10; our editors rank them #5 and #8.

MRI Vault CRM is the better fit for established agencies needing accounting depth. CINC is the better fit for brokerages needing websites and agent apps.

  • MRI Vault CRM fits best

    Established agencies needing accounting depth

  • CINC fits best

    Brokerages needing websites and agent apps

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature MRI Vault CRM 9.0/10 Visit ↗ CINC 8.7/10 Visit ↗
At a glance
Editor score 9.0 8.7
Ranking #5 in Real Estate CRM Software #8 in Real Estate CRM Software
Best for Established agencies needing accounting depth Brokerages needing websites and agent apps
Pricing model Paid Paid
Starting price Pricing on request —
Free plan Not checked yet —
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Phone, Docs Email, Phone, Live chat, Community, Docs
Integrations 1,000+ integrations 4,000+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features MRI Vault CRM 5/7 · CINC 7/7
Automated follow-up ✓ ✓
Lead routing Not checked yet ✓ (best)
Property matching ✓ ✓
Website included Not checked yet ✓ (best)
Mobile app ✓ ✓
Email marketing ✓ ✓
Lead import ✓ ✓
Our review
Pros
  • Combines prospecting, property data, accounting, and commercial workflows
  • Automates email, SMS, and follow-up workflows across agency activity
  • Supports web, iOS, Android, API, exports, and property-system integrations
  • Combines CRM, IDX websites, lead routing, and automated follow-up
  • Supports web, iOS, Android, API access, and agent mobile apps
  • Connects with Google, Zapier, Slack, Zillow Leads, and real estate tools
Cons
  • Requires a tailored quote and service discussion before purchase
  • Its broad scope may exceed the needs of smaller, narrowly focused teams
  • Workflow value depends on connecting relevant property and portal systems
  • Pricing requires contacting sales
  • No free plan is available
  • The full feature set may exceed the needs of solo agents
Our verdict

MRI Vault CRM brings sales, listings, prospecting, property data, accounting, and settlement workflows into one cloud-based system for real estate agencies. Its positioning covers boutique independents through country-wide franchises, with…

Read the review →

CINC is an all-in-one real estate lead generation and conversion platform for solo agents, teams, and brokerages. It brings together a centralized CRM for prospects, leads, and customers; an IDX consumer website; lead and database imports;…

Read the review →
  1. MRI Vault CRMReal Estate CRM Software 9.0Pricing on request
  2. CINCReal Estate CRM Software 8.7Pricing on request

Strengths and trade-offs

  • MRI Vault CRM — where it wins

    • Combines prospecting, property data, accounting, and commercial workflows
    • Automates email, SMS, and follow-up workflows across agency activity
    • Supports web, iOS, Android, API, exports, and property-system integrations

    Where it doesn't

    • Requires a tailored quote and service discussion before purchase
    • Its broad scope may exceed the needs of smaller, narrowly focused teams
    • Workflow value depends on connecting relevant property and portal systems

  • CINC — where it wins

    • Combines CRM, IDX websites, lead routing, and automated follow-up
    • Supports web, iOS, Android, API access, and agent mobile apps
    • Connects with Google, Zapier, Slack, Zillow Leads, and real estate tools

    Where it doesn't

    • Pricing requires contacting sales
    • No free plan is available
    • The full feature set may exceed the needs of solo agents
  • MRI Vault CRM9.0/10 · Pricing on request

    A broad agency CRM combining prospecting, property workflows, accounting, and commercial activity.

    Visit MRI Vault CRMFull verdict →
  • CINC8.7/10 · Pricing on request

    A broad real estate CRM suite for brokerages that need websites and agent apps.

    Visit CINCFull verdict →

More comparisons

All real estate CRM software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update