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Head-to-head · Sales Analytics Software

MoData vs DataLion

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score MoData #2 in Sales Analytics Software 9.0/10 Free plan · paid from $25/user/mo Free plan✓ 5 of 5 features Visit MoData
DataLion #8 in Sales Analytics Software 6.7/10 Free plan · paid from €100/mo (annual) · 14-day trial Free plan✓ 4 of 5 features Visit DataLion

MoData leads on 1 check, DataLion on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMoData · 9.0/10
  • Free planboth
  • Most featuresMoData · 5 of 5

MoData scores higher on our rubric for sales analytics software: 9.0 against 6.7 out of 10; our editors rank them #2 and #8.

MoData offers rep activity analytics; DataLion doesn't publish it.

MoData is the better fit for affordable full-featured pipeline analytics. DataLion is the better fit for analytics teams wanting free and self-hosted options.

  • MoData fits best

    Affordable full-featured pipeline analytics

  • DataLion fits best

    Analytics teams wanting free and self-hosted options

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature MoData 9.0/10 Visit ↗ DataLion 6.7/10 Visit ↗
At a glance
Editor score 9.0 6.7
Ranking #2 in Sales Analytics Software #8 in Sales Analytics Software
Best for Affordable full-featured pipeline analytics Analytics teams wanting free and self-hosted options
Pricing model Free plan + paid Free plan + paid
Starting price $25/user/mo Not published
Free plan ✓ ✓
Free trial — —
Deployment Cloud Cloud, Self-hosted
Platforms Web Web
Support Email, Phone, Live chat Email, Phone, Tickets, Docs
Compliance SOC 2, GDPR, SSO/SAML GDPR, 2FA
Integrations 16 integrations 5 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features MoData 5/5 · DataLion 4/5
Pipeline analytics ✓ ✓
Conversion analysis ✓ ✓
Rep activity analytics ✓ (best) Not published
Stage performance ✓ ✓
Sales forecasting ✓ ✓
Specs
Data retention 3 months Not published
Our review
Pros
  • Free plan plus Growth pricing at $25 per seat monthly
  • Forecasting, risk identification, quota, and rep activity analytics
  • CRM, marketing, email, and sales-enablement integrations
  • Free plan includes live dashboards, charts, and 100 cases
  • Drill down by rep, region, product, segment, or deal stage
  • Self-hosting, REST API, and native PowerPoint exports
Cons
  • Historical data retention is limited to 3 months
  • Professional pricing starts at $200 per month for the first seat
  • Enterprise pricing is customized rather than published
  • Free plan is limited to 1 user, 1 project, and 100 cases
  • Paid plans are billed annually and priced in EUR excluding VAT
  • Pricing covers the broader platform rather than a sales-only edition
Our verdict

MoData is cloud-based sales intelligence software for B2B sales organizations. It brings together CRM, lead-nurturing, email, and sales-enablement data for pipeline analysis, historical opportunity tracking, forecasting, quota management,…

Read the review →

DataLion is a web-based dashboard and analytics platform for teams that need to combine CRM, pipeline, revenue, marketing, finance, web, and advertising data. Sales teams can track pipeline value, coverage, win rates, conversion, quota…

Read the review →
  1. MoDataSales Analytics Software 9.0Free plan · paid from $25/user/mo
  2. DataLionSales Analytics Software 6.7Free plan · paid from €100/mo (annual) · 14-day trial

Strengths and trade-offs

  • MoData — where it wins

    • Free plan plus Growth pricing at $25 per seat monthly
    • Forecasting, risk identification, quota, and rep activity analytics
    • CRM, marketing, email, and sales-enablement integrations

    Where it doesn't

    • Historical data retention is limited to 3 months
    • Professional pricing starts at $200 per month for the first seat
    • Enterprise pricing is customized rather than published
  • DataLion — where it wins

    • Free plan includes live dashboards, charts, and 100 cases
    • Drill down by rep, region, product, segment, or deal stage
    • Self-hosting, REST API, and native PowerPoint exports

    Where it doesn't

    • Free plan is limited to 1 user, 1 project, and 100 cases
    • Paid plans are billed annually and priced in EUR excluding VAT
    • Pricing covers the broader platform rather than a sales-only edition
  • MoData9.0/10 · Free plan · paid from $25/user/mo

    Affordable pipeline analytics with forecasting, history tracking, and CRM integrations.

    Visit MoDataFull verdict →
  • DataLion6.7/10 · Free plan · paid from €100/mo (annual) · 14-day trial

    A flexible sales analytics platform with a useful free tier and self-hosting option.

    Visit DataLionFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update