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Head-to-head · Sales Analytics Software

MoData vs OptiKratos Sales Insights

Updated Oct 2026
Both researched from official sources
7 checks side by side

Higher score MoData #2 in Sales Analytics Software 9.1/10 Free plan Free plan✓ 5 of 5 features Visit MoData

OptiKratos Sales Insights #11 in Sales Analytics Software 8.1/10 14-day trial Free trial✓ 5 of 5 features Visit OptiKratos

MoData leads on 2 checks, OptiKratos Sales Insights on 0, and 5 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

Highest scoreMoData · 9.1/10
Lowest starting priceMoData · $25/seat/mo
Free planonly MoData
Free trialonly OptiKratos Sales Insights

MoData scores higher on our rubric for sales analytics software: 9.1 against 8.1 out of 10; our editors rank them #2 and #11.

MoData offers free plan; OptiKratos Sales Insights doesn't. MoData is cheaper to start at $25/user/mo against $41/user/mo.

MoData is the better fit for affordable full-featured pipeline analytics. OptiKratos Sales Insights is the better fit for growing teams needing complete sales dashboards.

MoData fits best
Affordable full-featured pipeline analytics
OptiKratos Sales Insights fits best
Growing teams needing complete sales dashboards

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Show only differences

Feature	MoData 9.1/10 Visit ↗	OptiKratos Sales Insights 8.1/10 Visit ↗
At a glance
Editor score	9.1	8.1
Ranking	#2 in Sales Analytics Software	#11 in Sales Analytics Software
Best for	Affordable full-featured pipeline analytics	Growing teams needing complete sales dashboards
Pricing model	Free plan + paid	Paid
Starting price	$25/seat/mo (best)	$41/user/mo
Free plan	✓ (best)	—
Free trial	—	14 days
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Phone, Live chat	Email, Live chat
Compliance	SOC 2, GDPR, SSO/SAML	SOC 2, GDPR, SSO/SAML
Integrations	16 integrations	500+ integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features MoData 5/5 · OptiKratos Sales Insights 5/5
Pipeline analytics	✓	✓
Conversion analysis	✓	✓
Rep activity analytics	✓	✓
Stage performance	✓	✓
Sales forecasting	✓	✓
Specs
Data retention	3 months	Not checked yet
Our review
Pros	Free plan plus Growth pricing at $25 per seat monthly Forecasting, risk identification, quota, and rep activity analytics CRM, marketing, email, and sales-enablement integrations	Covers pipeline, forecast, conversion, velocity, stage, and bottleneck analytics Attributes campaign ROI across email, WhatsApp, and advertising sources Offers shareable, exportable, embeddable dashboards and AI-generated reports
Cons	Historical data retention is limited to 3 months Professional pricing starts at $200 per month for the first seat Enterprise pricing is customized rather than published	Sales Insights is identified as a beta feature No free plan; Starter begins at $41 per user per month annually Advanced access requires higher tiers or custom Enterprise pricing
Our verdict	MoData is cloud-based sales intelligence software for B2B sales organizations. It brings together CRM, lead-nurturing, email, and sales-enablement data for pipeline analysis, historical opportunity tracking, forecasting, quota management,… Read the review →	OptiKratos Sales Insights is a beta sales analytics module for revenue leaders, sales managers, and RevOps teams. It provides real-time dashboards for pipeline value, win rate, forecasts, rep activity, conversion rates, deal velocity,… Read the review →

Strengths and trade-offs

MoData — where it wins
- Free plan plus Growth pricing at $25 per seat monthly
- Forecasting, risk identification, quota, and rep activity analytics
- CRM, marketing, email, and sales-enablement integrations
Where it doesn't
- Historical data retention is limited to 3 months
- Professional pricing starts at $200 per month for the first seat
- Enterprise pricing is customized rather than published
OptiKratos Sales Insights — where it wins
- Covers pipeline, forecast, conversion, velocity, stage, and bottleneck analytics
- Attributes campaign ROI across email, WhatsApp, and advertising sources
- Offers shareable, exportable, embeddable dashboards and AI-generated reports
Where it doesn't
- Sales Insights is identified as a beta feature
- No free plan; Starter begins at $41 per user per month annually
- Advanced access requires higher tiers or custom Enterprise pricing

MoData9.1/10 · Free plan
Affordable pipeline analytics with forecasting, history tracking, and CRM integrations.
Visit MoData Full verdict →
OptiKratos Sales Insights8.1/10 · 14-day trial
A broad sales analytics module for teams that need dashboards across pipeline, reps, and campaigns.
Visit OptiKratos Full verdict →

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated 10 Oct 2026 · How we research and update