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Head-to-head · CRM for Higher Education Software

Meritto Education CRM vs EAB Navigate360

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
EAB Navigate360 #8 in CRM for Higher Education Software 7.8/10 Pricing on request ✓ 0 of 4 features Visit EAB

Meritto Education CRM leads on 0 checks, EAB Navigate360 on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMeritto Education CRM · 8.1/10

Meritto Education CRM scores higher on our rubric for crm for higher education software: 8.1 against 7.8 out of 10; our editors rank them #6 and #8.

Meritto Education CRM is the better fit for education marketers automating admissions workflows. EAB Navigate360 is the better fit for student-success and retention operations.

  • Meritto Education CRM fits best

    Education marketers automating admissions workflows

  • EAB Navigate360 fits best

    Student-success and retention operations

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Meritto Education CRM 8.1/10 Visit ↗ EAB Navigate360 7.8/10 Visit ↗
At a glance
Editor score 8.1 7.8
Ranking #6 in CRM for Higher Education Software #8 in CRM for Higher Education Software
Best for Education marketers automating admissions workflows Student-success and retention operations
Pricing model Paid Paid
Starting price $8,000/yr Pricing on request
Free plan — Not checked yet
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web Web, iOS, Android
Support Tickets, Community, Docs Live chat, Phone
Compliance SOC 2, ISO 27001, GDPR, SSO/SAML, 2FA SOC 2, GDPR
Integrations 12 integrations 6 integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Meritto Education CRM 0/4 · EAB Navigate360 0/4
Admissions & recruitment Not checked yet Not checked yet
Student success casework Not checked yet Not checked yet
Advancement & fundraising Not checked yet Not checked yet
Service case management Not checked yet Not checked yet
Specs
Campaign automation Not checked yet Not checked yet
Reporting & analytics Not checked yet Not checked yet
Contact limit Not checked yet Not checked yet
Our review
Pros
  • Centralizes enquiries, lead distribution and counsellor activity tracking.
  • Automates follow-ups and campaigns across email, SMS and WhatsApp.
  • Connects application workflows with ERP, SIS, LMS and payment systems.
  • Coordinates profiles, cases, referrals, alerts, and intervention workflows
  • Combines advising, course planning, messaging, and appointment scheduling
  • Connects to SIS, LMS, email, calendar, Common App, and APIs
Cons
  • Annual plans start at $8,000, with no free plan.
  • SMS is an add-on.
  • Plan highlights are the same across Starter, Growth and Pro.
  • Pricing is institution-specific and requires contacting sales
  • Its focus is less admissions-centered than student-success operations
  • Breadth across recruitment, retention, and advancement may exceed narrower needs
Our verdict

Meritto Education CRM brings prospective-student records, enquiry handling and admissions activity into a platform for universities, colleges, schools, coaching institutes, EdTech companies and education consultants. Its focus is the path…

Read the review →

EAB Navigate360 is a cloud-based CRM for colleges and universities, built around student engagement and success operations. It brings student profiles and a coordinated care network together with advising, early alerts, cases, referrals,…

Read the review →
  1. Meritto Education CRMCRM for Higher Education Software 8.1Paid
  2. EAB Navigate360CRM for Higher Education Software 7.8Pricing on request

Strengths and trade-offs

  • Meritto Education CRM — where it wins

    • Centralizes enquiries, lead distribution and counsellor activity tracking.
    • Automates follow-ups and campaigns across email, SMS and WhatsApp.
    • Connects application workflows with ERP, SIS, LMS and payment systems.

    Where it doesn't

    • Annual plans start at $8,000, with no free plan.
    • SMS is an add-on.
    • Plan highlights are the same across Starter, Growth and Pro.
  • EAB Navigate360 — where it wins

    • Coordinates profiles, cases, referrals, alerts, and intervention workflows
    • Combines advising, course planning, messaging, and appointment scheduling
    • Connects to SIS, LMS, email, calendar, Common App, and APIs

    Where it doesn't

    • Pricing is institution-specific and requires contacting sales
    • Its focus is less admissions-centered than student-success operations
    • Breadth across recruitment, retention, and advancement may exceed narrower needs
  • Meritto Education CRM8.1/10 · Paid

    Connect enquiry management, admissions workflows and applicant communications in one CRM.

    Visit MerittoFull verdict →
  • EAB Navigate3607.8/10 · Pricing on request

    A student-success CRM linking advising, alerts, outreach, and academic planning.

    Visit EABFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update