Head-to-head · CRM for Higher Education Software
Meritto Education CRM vs EAB Navigate360
Meritto Education CRM leads on 0 checks, EAB Navigate360 on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreMeritto Education CRM · 8.1/10
Meritto Education CRM scores higher on our rubric for crm for higher education software: 8.1 against 7.8 out of 10; our editors rank them #6 and #8.
Meritto Education CRM is the better fit for education marketers automating admissions workflows. EAB Navigate360 is the better fit for student-success and retention operations.
- Meritto Education CRM fits best
Education marketers automating admissions workflows
- EAB Navigate360 fits best
Student-success and retention operations
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Side by side
| Feature | Meritto Education CRM 8.1/10 Visit ↗ | EAB Navigate360 7.8/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.1 | 7.8 |
| Ranking | #6 in CRM for Higher Education Software | #8 in CRM for Higher Education Software |
| Best for | Education marketers automating admissions workflows | Student-success and retention operations |
| Pricing model | Paid | Paid |
| Starting price | $8,000/yr | Pricing on request |
| Free plan | — | Not checked yet |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web | Web, iOS, Android |
| Support | Tickets, Community, Docs | Live chat, Phone |
| Compliance | SOC 2, ISO 27001, GDPR, SSO/SAML, 2FA | SOC 2, GDPR |
| Integrations | 12 integrations | 6 integrations |
| Built for | Small business, Mid-market, Enterprise | Mid-market, Enterprise |
| Features Meritto Education CRM 0/4 · EAB Navigate360 0/4 | ||
| Admissions & recruitment | Not checked yet | Not checked yet |
| Student success casework | Not checked yet | Not checked yet |
| Advancement & fundraising | Not checked yet | Not checked yet |
| Service case management | Not checked yet | Not checked yet |
| Specs | ||
| Campaign automation | Not checked yet | Not checked yet |
| Reporting & analytics | Not checked yet | Not checked yet |
| Contact limit | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Meritto Education CRM brings prospective-student records, enquiry handling and admissions activity into a platform for universities, colleges, schools, coaching institutes, EdTech companies and education consultants. Its focus is the path… Read the review → |
EAB Navigate360 is a cloud-based CRM for colleges and universities, built around student engagement and success operations. It brings student profiles and a coordinated care network together with advising, early alerts, cases, referrals,… Read the review → |
Strengths and trade-offs
Meritto Education CRM — where it wins
- Centralizes enquiries, lead distribution and counsellor activity tracking.
- Automates follow-ups and campaigns across email, SMS and WhatsApp.
- Connects application workflows with ERP, SIS, LMS and payment systems.
Where it doesn't
- Annual plans start at $8,000, with no free plan.
- SMS is an add-on.
- Plan highlights are the same across Starter, Growth and Pro.
EAB Navigate360 — where it wins
- Coordinates profiles, cases, referrals, alerts, and intervention workflows
- Combines advising, course planning, messaging, and appointment scheduling
- Connects to SIS, LMS, email, calendar, Common App, and APIs
Where it doesn't
- Pricing is institution-specific and requires contacting sales
- Its focus is less admissions-centered than student-success operations
- Breadth across recruitment, retention, and advancement may exceed narrower needs
- Meritto Education CRM8.1/10 · Paid
Connect enquiry management, admissions workflows and applicant communications in one CRM.
Visit MerittoFull verdict → - EAB Navigate3607.8/10 · Pricing on request
A student-success CRM linking advising, alerts, outreach, and academic planning.
Visit EABFull verdict →
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All CRM for higher education software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update






