Head-to-head · Messenger Marketing Software
Gupshup vs Respond.io
Gupshup leads on 0 checks, Respond.io on 1, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreGupshup · 7.2/10
- Most featuresRespond.io · 1 of 3
Gupshup scores higher on our rubric for messenger marketing software: 7.2 against 7.0 out of 10; our editors rank them #6 and #8.
Respond.io offers broadcast campaigns; Gupshup doesn't publish it.
Gupshup is the better fit for pay-per-message omnichannel deployments. Respond.io is the better fit for advanced omnichannel workflow teams.
- Gupshup fits best
Pay-per-message omnichannel deployments
- Respond.io fits best
Advanced omnichannel workflow teams
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Side by side
| Feature | Gupshup 7.2/10 Visit ↗ | Respond.io 7.0/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 7.2 | 7.0 |
| Ranking | #6 in Messenger Marketing Software | #8 in Messenger Marketing Software |
| Best for | Pay-per-message omnichannel deployments | Advanced omnichannel workflow teams |
| Pricing model | Paid | Paid |
| Starting price | Not published | $79/mo |
| Free plan | — | — |
| Free trial | — | — |
| Deployment | Cloud | Cloud, Mobile |
| Platforms | Web | Web |
| Support | Email, Docs | Live chat, Email, Docs · 24/7 |
| Compliance | SOC 2, ISO 27001, GDPR | ISO 27001, GDPR, 2FA |
| Integrations | 500+ integrations | 20 integrations |
| Built for | Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Gupshup 0/3 · Respond.io 1/3 | ||
| Automated workflows | Not published | Not published |
| Broadcast campaigns | Not published | ✓ (best) |
| Lead capture | Not published | Not published |
| Specs | ||
| Channel support | Not published | Not published |
| Contact limit | Not published | Not published |
| Analytics level | Not published | Not published |
| Our review | ||
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| Our verdict | Gupshup is a conversational AI and messaging platform for businesses building customer engagement, marketing, commerce, and support experiences. It supports visual drag-and-drop chatbot and journey building, a code-based IDE, AI agents,… Read the review → |
Respond.io is a cloud customer conversation platform for mid-market B2C businesses managing high-volume conversations across marketing, sales, and support. It combines shared inboxes for messaging and email with AI Agents, configurable… Read the review → |
Strengths and trade-offs
Gupshup — where it wins
- Deploys across WhatsApp, Instagram, SMS, web, RCS, and voice
- Combines visual, code-based, and AI bot-building tools
- Connects with CRM, commerce, support, and marketing platforms
Where it doesn't
- No free plan is available
- Messaging fees apply to all messages
- WhatsApp fees vary by country and message type
Respond.io — where it wins
- Omnichannel inbox spanning messaging and email conversations
- Visual Workflows with AI Agents, routing, and human takeover
- Broad CRM, automation, webhook, and developer integrations
Where it doesn't
- Starts at $79 per month with no free plan
- WhatsApp fees are charged separately by Meta
- Advanced automation and integrations require the Growth plan
- Gupshup7.2/10 · From $0.00
A broad pay-per-message platform for automated, connected customer conversations.
Visit GupshupFull verdict → - Respond.io7.0/10 · From $79/mo · 7-day trial
A capable omnichannel platform for teams that need automation, broadcasts, and handoff.
Visit Respond.ioFull verdict →
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All messenger marketing software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Last updated · How we research and update