Gupshup vs Attentive

Gupshup8.9Visit Attentive8.5Visit

Higher score Gupshup #3 in Messenger Marketing Software 8.9/10 Paid ✓ 0 of 3 features Visit Gupshup

vs

Attentive #7 in Messenger Marketing Software 8.5/10 Pricing on request ✓ 0 of 3 features Visit Attentive

• Gupshup fits best

  Pay-per-message omnichannel deployments

• Attentive fits best

  Enterprise SMS and lifecycle marketers

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Side by side

Feature	Gupshup 8.9/10 Visit ↗	Attentive 8.5/10 Visit ↗
At a glance
Editor score	8.9	8.5
Ranking	#3 in Messenger Marketing Software	#7 in Messenger Marketing Software
Best for	Pay-per-message omnichannel deployments	Enterprise SMS and lifecycle marketers
Pricing model	Paid	Paid
Starting price	$0.001/unit usage-based	Pricing on request
Free plan	—	—
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Docs	Email, Phone, Docs
Compliance	SOC 2, ISO 27001, GDPR	SOC 2, GDPR, SSO/SAML, 2FA
Integrations	500+ integrations	150+ integrations
Built for	Mid-market, Enterprise	Mid-market, Enterprise
Features Gupshup 0/3 · Attentive 0/3
Automated workflows	Not checked yet	Not checked yet
Broadcast campaigns	Not checked yet	Not checked yet
Lead capture	Not checked yet	Not checked yet
Specs
Channel support	Not checked yet	Not checked yet
Contact limit	Not checked yet	Not checked yet
Analytics level	Not checked yet	Not checked yet
Our review
Pros	Deploys across WhatsApp, Instagram, SMS, web, RCS, and voice Combines visual, code-based, and AI bot-building tools Connects with CRM, commerce, support, and marketing platforms	Supports SMS, MMS, RCS, email, and push campaigns Combines journeys, segmentation, two-way messaging, and analytics Connects commerce, customer, and marketing data through integrations and APIs
Cons	No free plan is available Messaging fees apply to all messages WhatsApp fees vary by country and message type	Pricing requires a contact-sales conversation No free plan is offered The broad channel set may exceed the needs of SMS-only teams
Our verdict	Gupshup is a conversational AI and messaging platform for businesses building customer engagement, marketing, commerce, and support experiences. It supports visual drag-and-drop chatbot and journey building, a code-based IDE, AI agents,… Read the review →	Attentive is a cloud-based messaging platform for consumer brands that need coordinated customer engagement across SMS, MMS, RCS, email, and push. Its audience includes enterprise SMS and lifecycle marketers managing subscriber… Read the review →

Strengths and trade-offs

• Gupshup — where it wins

  • Deploys across WhatsApp, Instagram, SMS, web, RCS, and voice
  • Combines visual, code-based, and AI bot-building tools
  • Connects with CRM, commerce, support, and marketing platforms

  Where it doesn't

  • No free plan is available
  • Messaging fees apply to all messages
  • WhatsApp fees vary by country and message type

• Attentive — where it wins

  • Supports SMS, MMS, RCS, email, and push campaigns
  • Combines journeys, segmentation, two-way messaging, and analytics
  • Connects commerce, customer, and marketing data through integrations and APIs

  Where it doesn't

  • Pricing requires a contact-sales conversation
  • No free plan is offered
  • The broad channel set may exceed the needs of SMS-only teams

• Gupshup8.9/10 · Paid

  A broad pay-per-message platform for automated, connected customer conversations.

  Visit GupshupFull verdict →
• Attentive8.5/10 · Pricing on request

  A cross-channel messaging suite for enterprise lifecycle marketing teams.

  Visit AttentiveFull verdict →