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Head-to-head · Messenger Marketing Software

Gupshup vs Landbot

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Gupshup #3 in Messenger Marketing Software 8.9/10 Paid ✓ 0 of 3 features Visit Gupshup
Landbot #4 in Messenger Marketing Software 8.8/10 Free plan · 14-day trial Free planFree trial✓ 0 of 3 features Visit Landbot

Gupshup leads on 0 checks, Landbot on 1, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGupshup · 8.9/10
  • Free planonly Landbot
  • Free trialonly Landbot

Gupshup scores higher on our rubric for messenger marketing software: 8.9 against 8.8 out of 10; our editors rank them #3 and #4.

Landbot offers free plan; Gupshup doesn't.

Gupshup is the better fit for pay-per-message omnichannel deployments. Landbot is the better fit for free visual chatbot and WhatsApp testing.

  • Gupshup fits best

    Pay-per-message omnichannel deployments

  • Landbot fits best

    Free visual chatbot and WhatsApp testing

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Gupshup 8.9/10 Visit ↗ Landbot 8.8/10 Visit ↗
At a glance
Editor score 8.9 8.8
Ranking #3 in Messenger Marketing Software #4 in Messenger Marketing Software
Best for Pay-per-message omnichannel deployments Free visual chatbot and WhatsApp testing
Pricing model Paid Free plan + paid
Starting price $0.001/unit usage-based €32/mo
Free plan — ✓ (best)
Free trial — 14 days
Deployment Cloud Cloud, Browser extension
Platforms Web Web
Support Email, Docs Email, Live chat, Community, Docs
Compliance SOC 2, ISO 27001, GDPR SOC 2, GDPR
Integrations 500+ integrations 20+ integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Gupshup 0/3 · Landbot 0/3
Automated workflows Not checked yet Not checked yet
Broadcast campaigns Not checked yet Not checked yet
Lead capture Not checked yet Not checked yet
Specs
Channel support Not checked yet Not checked yet
Contact limit Not checked yet Not checked yet
Analytics level Not checked yet Not checked yet
Our review
Pros
  • Deploys across WhatsApp, Instagram, SMS, web, RCS, and voice
  • Combines visual, code-based, and AI bot-building tools
  • Connects with CRM, commerce, support, and marketing platforms
  • Free plan includes the full builder, templates, and 100 chats monthly
  • Visual flows, AI workflow generation, knowledge bases, and human handoff
  • Supports websites, WhatsApp, Facebook Messenger, and API-connected channels
Cons
  • No free plan is available
  • Messaging fees apply to all messages
  • WhatsApp fees vary by country and message type
  • The Free plan allows 100 chats monthly and one seat
  • Free includes no AI chats
  • Higher chat volumes, AI usage, and WhatsApp features require paid plans
Our verdict

Gupshup is a conversational AI and messaging platform for businesses building customer engagement, marketing, commerce, and support experiences. It supports visual drag-and-drop chatbot and journey building, a code-based IDE, AI agents,…

Read the review →

Landbot is a no-code platform for creating rule-based chatbots and AI agents across websites, WhatsApp Business, Facebook Messenger, and API-connected channels. Marketing, sales, support, and revenue teams can build visual conversation…

Read the review →
  1. GupshupMessenger Marketing Software 8.9Paid
  2. LandbotMessenger Marketing Software 8.8Free plan · 14-day trial

Strengths and trade-offs

  • Gupshup — where it wins

    • Deploys across WhatsApp, Instagram, SMS, web, RCS, and voice
    • Combines visual, code-based, and AI bot-building tools
    • Connects with CRM, commerce, support, and marketing platforms

    Where it doesn't

    • No free plan is available
    • Messaging fees apply to all messages
    • WhatsApp fees vary by country and message type

  • Landbot — where it wins

    • Free plan includes the full builder, templates, and 100 chats monthly
    • Visual flows, AI workflow generation, knowledge bases, and human handoff
    • Supports websites, WhatsApp, Facebook Messenger, and API-connected channels

    Where it doesn't

    • The Free plan allows 100 chats monthly and one seat
    • Free includes no AI chats
    • Higher chat volumes, AI usage, and WhatsApp features require paid plans
  • Gupshup8.9/10 · Paid

    A broad pay-per-message platform for automated, connected customer conversations.

    Visit GupshupFull verdict →
  • Landbot8.8/10 · Free plan · 14-day trial

    A flexible visual chatbot platform with a useful free tier and paid WhatsApp options.

    Visit LandbotFull verdict →

More comparisons

All messenger marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update