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Head-to-head · Messenger Marketing Software

Manychat vs Gupshup

  • Updated Sep 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Manychat #1 in Messenger Marketing Software 9.0/10 Free plan · 14-day trial Free plan✓ 0 of 3 features Visit Manychat
Gupshup #6 in Messenger Marketing Software 7.2/10 From $0.00 ✓ 0 of 3 features Visit Gupshup

Manychat leads on 1 check, Gupshup on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreManychat · 9.0/10
  • Free planonly Manychat

Manychat scores higher on our rubric for messenger marketing software: 9.0 against 7.2 out of 10; our editors rank them #1 and #6.

Manychat offers free plan; Gupshup doesn't.

Manychat is the better fit for multichannel social and messaging marketers. Gupshup is the better fit for pay-per-message omnichannel deployments.

  • Manychat fits best

    Multichannel social and messaging marketers

  • Gupshup fits best

    Pay-per-message omnichannel deployments

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Manychat 9.0/10 Visit ↗ Gupshup 7.2/10 Visit ↗
At a glance
Editor score 9.0 7.2
Ranking #1 in Messenger Marketing Software #6 in Messenger Marketing Software
Best for Multichannel social and messaging marketers Pay-per-message omnichannel deployments
Pricing model Free plan + paid Paid
Starting price Not published Not published
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Live chat, Community, Docs Email, Docs
Compliance SOC 2, ISO 27001, GDPR, PCI DSS SOC 2, ISO 27001, GDPR
Integrations 10 integrations 500+ integrations
Built for Solo, Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Manychat 0/3 · Gupshup 0/3
Automated workflows Not published Not published
Broadcast campaigns Not published Not published
Lead capture Not published Not published
Specs
Channel support Not published Not published
Contact limit Not published Not published
Analytics level Not published Not published
Our review
Pros
  • Automates conversations across Instagram, TikTok, WhatsApp, SMS, Email, and more
  • Visual Flow Builder supports messages, actions, conditions, and transitions
  • Unified Inbox, segmentation, AI tools, broadcasts, and team assignment workflows
  • Deploys across WhatsApp, Instagram, SMS, web, RCS, and voice
  • Combines visual, code-based, and AI bot-building tools
  • Connects with CRM, commerce, support, and marketing platforms
Cons
  • Free plan is limited to 25 Active Contacts per month
  • Paid plans use annual-billing-equivalent monthly pricing
  • Lower tiers limit connected channels, users, and Active Contacts
  • No free plan is available
  • Messaging fees apply to all messages
  • WhatsApp fees vary by country and message type
Our verdict

Manychat is a chatbot and conversation automation platform for creators, marketers, small businesses, brands, and agencies. It brings automated replies, broadcasts, contact collection, segmentation, and conversation management into one…

Read the review →

Gupshup is a conversational AI and messaging platform for businesses building customer engagement, marketing, commerce, and support experiences. It supports visual drag-and-drop chatbot and journey building, a code-based IDE, AI agents,…

Read the review →
  1. ManychatMessenger Marketing Software 9.0Free plan · 14-day trial
  2. GupshupMessenger Marketing Software 7.2From $0.00

Strengths and trade-offs

  • Manychat — where it wins

    • Automates conversations across Instagram, TikTok, WhatsApp, SMS, Email, and more
    • Visual Flow Builder supports messages, actions, conditions, and transitions
    • Unified Inbox, segmentation, AI tools, broadcasts, and team assignment workflows

    Where it doesn't

    • Free plan is limited to 25 Active Contacts per month
    • Paid plans use annual-billing-equivalent monthly pricing
    • Lower tiers limit connected channels, users, and Active Contacts

  • Gupshup — where it wins

    • Deploys across WhatsApp, Instagram, SMS, web, RCS, and voice
    • Combines visual, code-based, and AI bot-building tools
    • Connects with CRM, commerce, support, and marketing platforms

    Where it doesn't

    • No free plan is available
    • Messaging fees apply to all messages
    • WhatsApp fees vary by country and message type
  • Manychat9.0/10 · Free plan · 14-day trial

    A flexible multichannel automation platform with visual flows, broadcasts, AI, and team inboxes.

    Visit ManychatFull verdict →
  • Gupshup7.2/10 · From $0.00

    A broad pay-per-message platform for automated, connected customer conversations.

    Visit GupshupFull verdict →

More comparisons

All messenger marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update