Head-to-head · Messenger Marketing Software
WATI vs Gupshup
WATI leads on 0 checks, Gupshup on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreWATI · 7.5/10
WATI scores higher on our rubric for messenger marketing software: 7.5 against 7.2 out of 10; our editors rank them #3 and #6.
WATI is the better fit for teams needing broad WhatsApp automation. Gupshup is the better fit for pay-per-message omnichannel deployments.
- WATI fits best
Teams needing broad WhatsApp automation
- Gupshup fits best
Pay-per-message omnichannel deployments
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Side by side
| Feature | WATI 7.5/10 Visit ↗ | Gupshup 7.2/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 7.5 | 7.2 |
| Ranking | #3 in Messenger Marketing Software | #6 in Messenger Marketing Software |
| Best for | Teams needing broad WhatsApp automation | Pay-per-message omnichannel deployments |
| Pricing model | Paid | Paid |
| Starting price | Not published | Not published |
| Free plan | — | — |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud |
| Platforms | Web, iOS, Android | Web |
| Support | Email, Live chat, Docs | Email, Docs |
| Compliance | SOC 2, GDPR | SOC 2, ISO 27001, GDPR |
| Integrations | 1,000+ integrations | 500+ integrations |
| Built for | Small business, Mid-market, Enterprise | Mid-market, Enterprise |
| Features WATI 0/3 · Gupshup 0/3 | ||
| Automated workflows | Not published | Not published |
| Broadcast campaigns | Not published | Not published |
| Lead capture | Not published | Not published |
| Specs | ||
| Channel support | Not published | Not published |
| Contact limit | Not published | Not published |
| Analytics level | Not published | Not published |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | WATI is a paid business messaging platform for marketing, sales, and support teams. It brings shared inboxes, chatbot flows, workflow automation, broadcasts, segmentation, AI agents, knowledge-base answers, and human handoff into a… Read the review → |
Gupshup is a conversational AI and messaging platform for businesses building customer engagement, marketing, commerce, and support experiences. It supports visual drag-and-drop chatbot and journey building, a code-based IDE, AI agents,… Read the review → |
Strengths and trade-offs
WATI — where it wins
- Supports WhatsApp, Instagram, Facebook, TikTok, and website messaging
- Combines visual workflows, AI agents, broadcasts, and human handoff
- Connects with CRMs, commerce tools, automation platforms, and APIs
Where it doesn't
- No free plan is offered
- Pay as you go is limited to a single user
- Advanced capabilities are reserved for higher paid tiers
Gupshup — where it wins
- Deploys across WhatsApp, Instagram, SMS, web, RCS, and voice
- Combines visual, code-based, and AI bot-building tools
- Connects with CRM, commerce, support, and marketing platforms
Where it doesn't
- No free plan is available
- Messaging fees apply to all messages
- WhatsApp fees vary by country and message type
- WATI7.5/10 · 7-day trial
A broad channel mix and automation depth make WATI a strong fit for WhatsApp-led teams.
Visit WATIFull verdict → - Gupshup7.2/10 · From $0.00
A broad pay-per-message platform for automated, connected customer conversations.
Visit GupshupFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Last updated · How we research and update