Gupshup vs CheckYourDM

Gupshup8.9Visit CheckYourDM8.4Visit

Higher score Gupshup #3 in Messenger Marketing Software 8.9/10 Paid ✓ 0 of 3 features Visit Gupshup

vs

CheckYourDM #8 in Messenger Marketing Software 8.4/10 Free plan Free plan✓ 2 of 3 features Visit CheckYourDM

• Gupshup fits best

  Pay-per-message omnichannel deployments

• CheckYourDM fits best

  Instagram comment-to-DM campaigns

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Side by side

Feature	Gupshup 8.9/10 Visit ↗	CheckYourDM 8.4/10 Visit ↗
At a glance
Editor score	8.9	8.4
Ranking	#3 in Messenger Marketing Software	#8 in Messenger Marketing Software
Best for	Pay-per-message omnichannel deployments	Instagram comment-to-DM campaigns
Pricing model	Paid	Free plan + paid
Starting price	$0.001/unit usage-based	₹699/mo
Free plan	—	✓ (best)
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Docs	Email
Compliance	SOC 2, ISO 27001, GDPR	GDPR
Integrations	500+ integrations	1 integrations
Built for	Mid-market, Enterprise	Solo, Small business, Mid-market
Features Gupshup 0/3 · CheckYourDM 2/3
Automated workflows	Not checked yet	✓ (best)
Broadcast campaigns	Not checked yet	Not checked yet
Lead capture	Not checked yet	✓ (best)
Specs
Channel support	Not checked yet	Instagram direct messages, comments, story replies, story mentions
Contact limit	Not checked yet	Not checked yet
Analytics level	Not checked yet	Advanced
Our review
Pros	Deploys across WhatsApp, Instagram, SMS, web, RCS, and voice Combines visual, code-based, and AI bot-building tools Connects with CRM, commerce, support, and marketing platforms	Visual builder for comment, keyword, story, and DM automations Lead capture, A/B testing, AI assistance, and engagement analytics Free plan with 1,000 monthly DMs and three active automations
Cons	No free plan is available Messaging fees apply to all messages WhatsApp fees vary by country and message type	Focused on Instagram direct messages and related interactions Integration list includes Zapier Advanced features require paid plans
Our verdict	Gupshup is a conversational AI and messaging platform for businesses building customer engagement, marketing, commerce, and support experiences. It supports visual drag-and-drop chatbot and journey building, a code-based IDE, AI agents,… Read the review →	CheckYourDM is an Instagram automation product for creators, coaches, agencies, and small businesses. It automates replies to Instagram comments, keywords, story replies, story mentions, and direct messages. Its visual automation builder… Read the review →

Strengths and trade-offs

• Gupshup — where it wins

  • Deploys across WhatsApp, Instagram, SMS, web, RCS, and voice
  • Combines visual, code-based, and AI bot-building tools
  • Connects with CRM, commerce, support, and marketing platforms

  Where it doesn't

  • No free plan is available
  • Messaging fees apply to all messages
  • WhatsApp fees vary by country and message type

• CheckYourDM — where it wins

  • Visual builder for comment, keyword, story, and DM automations
  • Lead capture, A/B testing, AI assistance, and engagement analytics
  • Free plan with 1,000 monthly DMs and three active automations

  Where it doesn't

  • Focused on Instagram direct messages and related interactions
  • Integration list includes Zapier
  • Advanced features require paid plans

• Gupshup8.9/10 · Paid

  A broad pay-per-message platform for automated, connected customer conversations.

  Visit GupshupFull verdict →
• CheckYourDM8.4/10 · Free plan

  A focused Instagram automation tool with strong comment-to-DM workflows.

  Visit CheckYourDMFull verdict →