Attentive
Attentive: A broad SMS and MMS platform for enterprise teams that need AI-assisted campaign optimization. Ranked #4 of 50 in SMS Marketing Software by our editors (8.9/10); pricing: Pricing on request; best for enterprise marketers wanting AI-optimized messaging.
At a glance
- Editor score8.9 / 10
- PricingPricing on request
- Best forEnterprise marketers wanting AI-optimized messaging
- Free planNo
- Founded2016 · Hoboken, New Jersey, United States
- Facts checked21 Sep 2026
Where it wins
- AI-assisted copy, audience, and send-time optimization
- Behavior-based journeys, segmentation, and personalized messaging
- Two-way messaging with TCPA and messaging compliance tools
Where it doesn't
- Pricing requires a contact-sales process
- No free plan is available
- Usage-based pricing can make budgeting less straightforward
Our verdict on Attentive
Attentive is a web-based SMS marketing platform for retail, ecommerce, and other consumer brands. It supports SMS, MMS, RCS, email, and push messaging, with personalization based on browsing, cart activity, purchases, preferences, and engagement. Marketers can build campaigns, automated customer journeys, audience segments, two-way conversations, keyword auto-replies, and compliance workflows. Its positioning fits enterprise teams that need coordinated messaging and AI-assisted optimization rather than a basic broadcast tool.
Pricing is usage-based and tailored to message volume, subscriber list size, channels, and selected AI products. A free trial is available, while ongoing access requires contacting sales. The platform connects with ecommerce platforms, email service providers, customer data platforms, customer service tools, loyalty platforms, analytics platforms, and external systems through APIs. That ecosystem focus makes Attentive a fit for brands that want SMS activity connected to customer, commerce, service, and analytics workflows.
Its strongest depth is in combining audience intelligence with campaign execution. Dynamic and manual segmentation, custom subscriber attributes, triggered journeys, sequenced messaging, A/B testing, campaign analytics, and AI-assisted copy, audience, and send-time optimization support more targeted programs. Two-way conversations and keyword auto-replies also give brands an inbound messaging layer, while TCPA and messaging compliance tools address an important operational requirement. Choose Attentive if your team needs enterprise-oriented personalization, automation, and multiple integration paths. Consider another option if self-serve pricing or a free plan is a priority.
Your product? Our editors can test Attentive in depth and publish a review, labelled as paid · from $149/mo →
Attentive pricing
Attentive fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Subscriber limit | Not verified |
| Message limit | Not verified |
| Workflow automation | Yes |
| Audience segmentation | Yes |
| MMS support | Yes |
| Inbound messaging | Yes |
| Compliance tools | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, GDPR, SSO/SAML, 2FA |
| Support | Email, Phone, Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 150+ integrations: Shopify, Salesforce Marketing Cloud, Snowflake, Klaviyo, AfterShip, customer data platforms … See all → |
| Pricing | Pricing on request (source) |
| Website | attentive.com |
| Facts checked | 21 Sep 2026 |
Attentive integrations
Attentive lists 150+ integrations on its own site — the 9 named here are the ones its pages call out.
- Shopify
- Salesforce Marketing Cloud
- Snowflake
- Klaviyo
- AfterShip
- customer data platforms
- ecommerce platforms
- email service providers
- customer service platforms
See all Attentive integrations →
Alternatives to Attentive
- Sinch EngageA broad messaging platform for teams that need automation, APIs and multichannel reach.9.4
- KlaviyoA strong fit for ecommerce teams that want SMS alongside deep email data.9.2
- CM.com CampaignsA free, web-based campaign tool with automation, analytics, and broad messaging support.9.0
See all Attentive alternatives →
Attentive vs the competition
- Attentive vs Sinch Engage
- Attentive vs Klaviyo
- Attentive vs CM.com Campaigns
- Attentive vs Textmagic
- Attentive vs EZ Texting
- Attentive vs Sakari
Compare Attentive with any tool side by side →
Also Ranked In
Attentive is ranked in 5 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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