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Head-to-head · SMS Marketing Software

CM.com Campaigns vs Attentive

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score CM.com Campaigns #3 in SMS Marketing Software 9.0/10 Free plan Free plan✓ 5 of 5 features Visit CM.com
Attentive #4 in SMS Marketing Software 8.9/10 Pricing on request ✓ 5 of 5 features Visit Attentive

CM.com Campaigns leads on 1 check, Attentive on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCM.com Campaigns · 9.0/10
  • Free planonly CM.com Campaigns

CM.com Campaigns scores higher on our rubric for sms marketing software: 9.0 against 8.9 out of 10; our editors rank them #3 and #4.

CM.com Campaigns offers free plan; Attentive doesn't.

CM.com Campaigns is the better fit for teams wanting free, multichannel SMS campaign software. Attentive is the better fit for enterprise marketers wanting AI-optimized messaging.

  • CM.com Campaigns fits best

    Teams wanting free, multichannel SMS campaign software

  • Attentive fits best

    Enterprise marketers wanting AI-optimized messaging

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature CM.com Campaigns 9.0/10 Visit ↗ Attentive 8.9/10 Visit ↗
At a glance
Editor score 9.0 8.9
Ranking #3 in SMS Marketing Software #4 in SMS Marketing Software
Best for Teams wanting free, multichannel SMS campaign software Enterprise marketers wanting AI-optimized messaging
Pricing model Free plan + paid Paid
Starting price €315/mo Pricing on request
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Docs Email, Phone, Docs
Compliance GDPR SOC 2, GDPR, SSO/SAML, 2FA
Integrations 8 integrations 150+ integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features CM.com Campaigns 5/5 · Attentive 5/5
Workflow automation ✓ ✓
Audience segmentation ✓ ✓
MMS support ✓ ✓
Inbound messaging ✓ ✓
Compliance tools ✓ ✓
Specs
Subscriber limit Not checked yet Not checked yet
Message limit Not checked yet Not checked yet
Our review
Pros
  • Free plan includes online SMS sending, an Address Book, and messaging logs
  • Supports SMS, MMS, RCS, push, WhatsApp, Messenger, Viber, and LINE
  • Adds workflows, segmentation, scheduling, analytics, and compliance tools
  • AI-assisted copy, audience, and send-time optimization
  • Behavior-based journeys, segmentation, and personalized messaging
  • Two-way messaging with TCPA and messaging compliance tools
Cons
  • Paid Mobile Marketing Cloud pricing is quote-based
  • The listed integrations are limited to CM.com products
  • The product is available through the web platform only
  • Pricing requires a contact-sales process
  • No free plan is available
  • Usage-based pricing can make budgeting less straightforward
Our verdict

CM.com Campaigns is a web-based tool for businesses that need to create, schedule, and measure SMS and other mobile-channel campaigns. It supports both bulk and triggered campaigns, with audience selection from the CM.com Address Book or…

Read the review →

Attentive is a web-based SMS marketing platform for retail, ecommerce, and other consumer brands. It supports SMS, MMS, RCS, email, and push messaging, with personalization based on browsing, cart activity, purchases, preferences, and…

Read the review →
  1. CM.com CampaignsSMS Marketing Software 9.0Free plan
  2. AttentiveSMS Marketing Software 8.9Pricing on request

Strengths and trade-offs

  • CM.com Campaigns — where it wins

    • Free plan includes online SMS sending, an Address Book, and messaging logs
    • Supports SMS, MMS, RCS, push, WhatsApp, Messenger, Viber, and LINE
    • Adds workflows, segmentation, scheduling, analytics, and compliance tools

    Where it doesn't

    • Paid Mobile Marketing Cloud pricing is quote-based
    • The listed integrations are limited to CM.com products
    • The product is available through the web platform only

  • Attentive — where it wins

    • AI-assisted copy, audience, and send-time optimization
    • Behavior-based journeys, segmentation, and personalized messaging
    • Two-way messaging with TCPA and messaging compliance tools

    Where it doesn't

    • Pricing requires a contact-sales process
    • No free plan is available
    • Usage-based pricing can make budgeting less straightforward
  • CM.com Campaigns9.0/10 · Free plan

    A free, web-based campaign tool with automation, analytics, and broad messaging support.

    Visit CM.comFull verdict →
  • Attentive8.9/10 · Pricing on request

    A broad SMS and MMS platform for enterprise teams that need AI-assisted campaign optimization.

    Visit AttentiveFull verdict →

More comparisons

All SMS marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update