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Head-to-head · SMS Marketing Software

Klaviyo vs CM.com Campaigns

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Klaviyo #2 in SMS Marketing Software 9.2/10 Free plan Free plan✓ 0 of 5 features Visit Klaviyo
CM.com Campaigns #3 in SMS Marketing Software 9.0/10 Free plan Free plan✓ 5 of 5 features Visit CM.com

Klaviyo leads on 0 checks, CM.com Campaigns on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKlaviyo · 9.2/10
  • Free planboth
  • Most featuresCM.com Campaigns · 5 of 5

Klaviyo scores higher on our rubric for sms marketing software: 9.2 against 9.0 out of 10; our editors rank them #2 and #3.

Klaviyo is the better fit for ecommerce teams combining SMS with advanced email data. CM.com Campaigns is the better fit for teams wanting free, multichannel SMS campaign software.

  • Klaviyo fits best

    Ecommerce teams combining SMS with advanced email data

  • CM.com Campaigns fits best

    Teams wanting free, multichannel SMS campaign software

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Side by side

Feature Klaviyo 9.2/10 Visit ↗ CM.com Campaigns 9.0/10 Visit ↗
At a glance
Editor score 9.2 9.0
Ranking #2 in SMS Marketing Software #3 in SMS Marketing Software
Best for Ecommerce teams combining SMS with advanced email data Teams wanting free, multichannel SMS campaign software
Pricing model Free plan + paid Free plan + paid
Starting price — €315/mo
Free plan ✓ ✓
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Community, Docs · 24/7 Docs
Compliance ISO 27001, PCI DSS GDPR
Integrations 350+ integrations 8 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Klaviyo 0/5 · CM.com Campaigns 5/5
Workflow automation Not checked yet ✓ (best)
Audience segmentation Not checked yet ✓ (best)
MMS support Not checked yet ✓ (best)
Inbound messaging Not checked yet ✓ (best)
Compliance tools Not checked yet ✓ (best)
Specs
Subscriber limit Not checked yet Not checked yet
Message limit Not checked yet Not checked yet
Our review
Pros
  • Automated email, SMS, and push flows with real-time segmentation
  • 350+ integrations plus flexible APIs for ecommerce and business systems
  • Free plan includes reporting and supports up to 250 active profiles
  • Free plan includes online SMS sending, an Address Book, and messaging logs
  • Supports SMS, MMS, RCS, push, WhatsApp, Messenger, Viber, and LINE
  • Adds workflows, segmentation, scheduling, analytics, and compliance tools
Cons
  • The free plan is limited to 500 email sends per month
  • Paid plan pricing scales with profiles, volume, and channel usage
  • Its published strengths center more on email than SMS depth
  • Paid Mobile Marketing Cloud pricing is quote-based
  • The listed integrations are limited to CM.com products
  • The product is available through the web platform only
Our verdict

Klaviyo is an AI-first B2C CRM for consumer brands that combines email marketing, SMS, push messaging, automation, customer data, analytics, and segmentation. It is aimed at ecommerce teams and other businesses that need behavior-based…

Read the review →

CM.com Campaigns is a web-based tool for businesses that need to create, schedule, and measure SMS and other mobile-channel campaigns. It supports both bulk and triggered campaigns, with audience selection from the CM.com Address Book or…

Read the review →
  1. KlaviyoSMS Marketing Software 9.2Free plan
  2. CM.com CampaignsSMS Marketing Software 9.0Free plan

Strengths and trade-offs

  • Klaviyo — where it wins

    • Automated email, SMS, and push flows with real-time segmentation
    • 350+ integrations plus flexible APIs for ecommerce and business systems
    • Free plan includes reporting and supports up to 250 active profiles

    Where it doesn't

    • The free plan is limited to 500 email sends per month
    • Paid plan pricing scales with profiles, volume, and channel usage
    • Its published strengths center more on email than SMS depth

  • CM.com Campaigns — where it wins

    • Free plan includes online SMS sending, an Address Book, and messaging logs
    • Supports SMS, MMS, RCS, push, WhatsApp, Messenger, Viber, and LINE
    • Adds workflows, segmentation, scheduling, analytics, and compliance tools

    Where it doesn't

    • Paid Mobile Marketing Cloud pricing is quote-based
    • The listed integrations are limited to CM.com products
    • The product is available through the web platform only

More comparisons

All SMS marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update