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Head-to-head · SMS Marketing Software

Klaviyo vs Textmagic

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Klaviyo #2 in SMS Marketing Software 9.2/10 Free plan Free plan✓ 0 of 5 features Visit Klaviyo
Textmagic #5 in SMS Marketing Software 8.8/10 Paid ✓ 5 of 5 features Visit Textmagic

Klaviyo leads on 1 check, Textmagic on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKlaviyo · 9.2/10
  • Free planonly Klaviyo
  • Most featuresTextmagic · 5 of 5

Klaviyo scores higher on our rubric for sms marketing software: 9.2 against 8.8 out of 10; our editors rank them #2 and #5.

Klaviyo offers free plan; Textmagic doesn't.

Klaviyo is the better fit for ecommerce teams combining SMS with advanced email data. Textmagic is the better fit for businesses needing flexible pay-per-message SMS marketing.

  • Klaviyo fits best

    Ecommerce teams combining SMS with advanced email data

  • Textmagic fits best

    Businesses needing flexible pay-per-message SMS marketing

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Side by side

Feature Klaviyo 9.2/10 Visit ↗ Textmagic 8.8/10 Visit ↗
At a glance
Editor score 9.2 8.8
Ranking #2 in SMS Marketing Software #5 in SMS Marketing Software
Best for Ecommerce teams combining SMS with advanced email data Businesses needing flexible pay-per-message SMS marketing
Pricing model Free plan + paid Paid
Starting price — $0.05/unit usage-based
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Email, Live chat, Community, Docs · 24/7 Email, Live chat, Phone, Tickets, Docs
Compliance ISO 27001, PCI DSS SOC 2, GDPR, SSO/SAML, 2FA
Integrations 350+ integrations 7,000+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Klaviyo 0/5 · Textmagic 5/5
Workflow automation Not checked yet ✓ (best)
Audience segmentation Not checked yet ✓ (best)
MMS support Not checked yet ✓ (best)
Inbound messaging Not checked yet ✓ (best)
Compliance tools Not checked yet ✓ (best)
Specs
Subscriber limit Not checked yet Not checked yet
Message limit Not checked yet Not checked yet
Our review
Pros
  • Automated email, SMS, and push flows with real-time segmentation
  • 350+ integrations plus flexible APIs for ecommerce and business systems
  • Free plan includes reporting and supports up to 250 active profiles
  • Pay-as-you-go billing at $0.049 per outbound SMS
  • Automation, segmentation, MMS, and two-way conversations
  • Web, iOS, Android, REST API, and third-party integrations
Cons
  • The free plan is limited to 500 email sends per month
  • Paid plan pricing scales with profiles, volume, and channel usage
  • Its published strengths center more on email than SMS depth
  • No free plan for evaluating the service
  • Number and compliance fees may apply
  • Monthly plan pricing varies by country
Our verdict

Klaviyo is an AI-first B2C CRM for consumer brands that combines email marketing, SMS, push messaging, automation, customer data, analytics, and segmentation. It is aimed at ecommerce teams and other businesses that need behavior-based…

Read the review →

Textmagic is a business messaging platform for organizations sending permission-based SMS campaigns, operational notifications, reminders, and customer updates. It supports outbound and inbound SMS, MMS, two-way conversations, contact…

Read the review →
  1. KlaviyoSMS Marketing Software 9.2Free plan
  2. TextmagicSMS Marketing Software 8.8Paid

Strengths and trade-offs

  • Klaviyo — where it wins

    • Automated email, SMS, and push flows with real-time segmentation
    • 350+ integrations plus flexible APIs for ecommerce and business systems
    • Free plan includes reporting and supports up to 250 active profiles

    Where it doesn't

    • The free plan is limited to 500 email sends per month
    • Paid plan pricing scales with profiles, volume, and channel usage
    • Its published strengths center more on email than SMS depth

  • Textmagic — where it wins

    • Pay-as-you-go billing at $0.049 per outbound SMS
    • Automation, segmentation, MMS, and two-way conversations
    • Web, iOS, Android, REST API, and third-party integrations

    Where it doesn't

    • No free plan for evaluating the service
    • Number and compliance fees may apply
    • Monthly plan pricing varies by country

More comparisons

All SMS marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update