Klaviyo vs EZ Texting

Klaviyo9.2Visit EZ Texting8.7Visit

Higher score Klaviyo #2 in SMS Marketing Software 9.2/10 Free plan Free plan✓ 0 of 5 features Visit Klaviyo

vs

EZ Texting #6 in SMS Marketing Software 8.7/10 14-day trial Free trial✓ 5 of 5 features Visit EZ Texting

• Klaviyo fits best

  Ecommerce teams combining SMS with advanced email data

• EZ Texting fits best

  Growing businesses needing a full SMS campaign toolkit

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Side by side

Feature	Klaviyo 9.2/10 Visit ↗	EZ Texting 8.7/10 Visit ↗
At a glance
Editor score	9.2	8.7
Ranking	#2 in SMS Marketing Software	#6 in SMS Marketing Software
Best for	Ecommerce teams combining SMS with advanced email data	Growing businesses needing a full SMS campaign toolkit
Pricing model	Free plan + paid	Paid
Starting price	—	$20/mo
Free plan	✓ (best)	—
Free trial	—	14 days
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web
Support	Email, Live chat, Community, Docs · 24/7	Live chat, Tickets, Docs
Compliance	ISO 27001, PCI DSS	SOC 2, PCI DSS
Integrations	350+ integrations	7,409+ integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Klaviyo 0/5 · EZ Texting 5/5
Workflow automation	Not checked yet	✓ (best)
Audience segmentation	Not checked yet	✓ (best)
MMS support	Not checked yet	✓ (best)
Inbound messaging	Not checked yet	✓ (best)
Compliance tools	Not checked yet	✓ (best)
Specs
Subscriber limit	Not checked yet	500 subscribers
Message limit	Not checked yet	500 messages/mo
Our review
Pros	Automated email, SMS, and push flows with real-time segmentation 350+ integrations plus flexible APIs for ecommerce and business systems Free plan includes reporting and supports up to 250 active profiles	Bulk SMS, MMS, two-way texting, and shared inbox support Workflows, segmentation, scheduling, keywords, QR codes, and signup forms API access plus integrations with HubSpot, Zapier, and Mailchimp
Cons	The free plan is limited to 500 email sends per month Paid plan pricing scales with profiles, volume, and channel usage Its published strengths center more on email than SMS depth	No free plan is available The lowest annual price requires annual billing Enterprise pricing is $3,000 per month
Our verdict	Klaviyo is an AI-first B2C CRM for consumer brands that combines email marketing, SMS, push messaging, automation, customer data, analytics, and segmentation. It is aimed at ecommerce teams and other businesses that need behavior-based… Read the review →	EZ Texting is web-based SMS marketing software for businesses and organizations that need more than one-way bulk messages. It supports SMS and MMS campaigns, two-way conversations, contact imports, audience groups, scheduling, automated… Read the review →

Strengths and trade-offs

• Klaviyo — where it wins

  • Automated email, SMS, and push flows with real-time segmentation
  • 350+ integrations plus flexible APIs for ecommerce and business systems
  • Free plan includes reporting and supports up to 250 active profiles

  Where it doesn't

  • The free plan is limited to 500 email sends per month
  • Paid plan pricing scales with profiles, volume, and channel usage
  • Its published strengths center more on email than SMS depth

• EZ Texting — where it wins

  • Bulk SMS, MMS, two-way texting, and shared inbox support
  • Workflows, segmentation, scheduling, keywords, QR codes, and signup forms
  • API access plus integrations with HubSpot, Zapier, and Mailchimp

  Where it doesn't

  • No free plan is available
  • The lowest annual price requires annual billing
  • Enterprise pricing is $3,000 per month

• Klaviyo9.2/10 · Free plan

  A strong fit for ecommerce teams that want SMS alongside deep email data.

  Visit KlaviyoFull verdict →
• EZ Texting8.7/10 · 14-day trial

  A broad SMS toolkit covering campaigns, automation, segmentation, and two-way messaging.

  Visit EZ TextingFull verdict →