Funnel vs AgencyAnalytics

Funnel8.7Visit AgencyAnalytics8.0Visit

Higher score Funnel #7 in Marketing Analytics Software 8.7/10 Paid ✓ 4 of 4 features Visit Funnel

vs

AgencyAnalytics #14 in Marketing Analytics Software 8.0/10 14-day trial Free trial✓ 4 of 4 features Try AgencyAnalytics

• Funnel fits best

  Mature teams needing advanced measurement methods

• AgencyAnalytics fits best

  Agencies delivering white-label client reporting

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Side by side

Feature	Funnel 8.7/10 Visit ↗	AgencyAnalytics 8.0/10 Visit ↗
At a glance
Editor score	8.7	8.0
Ranking	#7 in Marketing Analytics Software	#14 in Marketing Analytics Software
Best for	Mature teams needing advanced measurement methods	Agencies delivering white-label client reporting
Pricing model	Paid	Paid
Starting price	$300/mo	$20/unit/mo
Free plan	—	—
Free trial	—	14 days
Deployment	Cloud, Browser extension	Cloud
Platforms	Web	Web
Support	Live chat, Docs	Email, Live chat
Integrations	640+ integrations	85+ integrations
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Funnel 4/4 · AgencyAnalytics 4/4
Spend tracking	✓	✓
Pipeline tracking	✓	✓
Custom dashboards	✓	✓
CRM reporting	✓	✓
Specs
Data refresh	Hourly	Real-time
Historical data	24 months	24 months
Our review
Pros	Centralizes and transforms marketing, CRM, sales, and advertising data Supports mix modeling, multi-touch attribution, and incrementality testing Exports to BI tools, spreadsheets, workflows, and data warehouses	85+ integrations across advertising, SEO, social, CRM, and ecommerce White-label dashboards, custom domains, portals, and scheduled reports Goals, budgets, anomaly detection, forecasting, and AI insights
Cons	Starts at $300 per month with annual billing and no free plan Advanced destinations and administration require higher-tier plans Enterprise capabilities use custom pricing	No free plan; access starts with a paid subscription The standard plan is priced per client, which can raise costs at scale Focused on client reporting rather than advanced modeling
Our verdict	Funnel is a browser-based marketing data hub for marketing teams, analysts, data teams, and agencies. It connects advertising, analytics, CRM, sales, and other business data sources, then stores, organizes, transforms, normalizes,… Read the review →	AgencyAnalytics is a marketing analytics and client-reporting platform for marketing agencies managing performance data across multiple clients. It connects 85+ marketing platforms, including Google Analytics, Google Ads, Search Console,… Read the review →

Strengths and trade-offs

• Funnel — where it wins

  • Centralizes and transforms marketing, CRM, sales, and advertising data
  • Supports mix modeling, multi-touch attribution, and incrementality testing
  • Exports to BI tools, spreadsheets, workflows, and data warehouses

  Where it doesn't

  • Starts at $300 per month with annual billing and no free plan
  • Advanced destinations and administration require higher-tier plans
  • Enterprise capabilities use custom pricing

• AgencyAnalytics — where it wins

  • 85+ integrations across advertising, SEO, social, CRM, and ecommerce
  • White-label dashboards, custom domains, portals, and scheduled reports
  • Goals, budgets, anomaly detection, forecasting, and AI insights

  Where it doesn't

  • No free plan; access starts with a paid subscription
  • The standard plan is priced per client, which can raise costs at scale
  • Focused on client reporting rather than advanced modeling

• Funnel8.7/10 · Paid

  A broad marketing measurement hub for mature teams that need centralized data and advanced analysis.

  Visit FunnelFull verdict →
• AgencyAnalytics8.0/10 · 14-day trial

  A client-reporting specialist with broad integrations and white-label delivery.

  Try AgencyAnalyticsFull verdict →