Head-to-head · Mortgage CRM Software
Empower LO vs Jungo
Empower LO leads on 0 checks, Jungo on 1, and 8 are even. Who comes out ahead on the 9 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreEmpower LO · 8.2/10
- Lowest starting priceJungo · $96/user/mo
- Free trialonly Jungo
- Most featuresJungo · 7 of 7
Empower LO scores higher on our rubric for mortgage crm software: 8.2 against 7.6 out of 10; our editors rank them #6 and #11.
Jungo is cheaper to start at $96/user/mo against $197/user/mo.
Empower LO is the better fit for mortgage teams wanting AI and team governance. Jungo is the better fit for established teams needing mature LOS connectivity.
- Empower LO fits best
Mortgage teams wanting AI and team governance
- Jungo fits best
Established teams needing mature LOS connectivity
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Side by side
| Feature | Empower LO 8.2/10 Visit ↗ | Jungo 7.6/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.2 | 7.6 |
| Ranking | #6 in Mortgage CRM Software | #11 in Mortgage CRM Software |
| Best for | Mortgage teams wanting AI and team governance | Established teams needing mature LOS connectivity |
| Pricing model | Paid | Paid |
| Starting price | $197/mo | $96/user/mo (best) |
| Free plan | — | — |
| Free trial | — | 7 days |
| Deployment | Cloud | Cloud, Mobile |
| Platforms | Web | Web |
| Support | Email, Live chat, Tickets | Email, Phone, Docs |
| Integrations | 5,000+ integrations | 12 integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features Empower LO 6/7 · Jungo 7/7 | ||
| Borrower management | ✓ | ✓ |
| Referral partner management | ✓ | ✓ |
| Loan pipeline tracking | ✓ | ✓ |
| Marketing automation | ✓ | ✓ |
| Compliance workflows | ✓ | ✓ |
| SMS automation | ✓ | ✓ |
| Mobile app | Not checked yet | ✓ (best) |
| Our review | ||
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| Our verdict | Empower LO is a mortgage CRM and marketing platform for loan officers, mortgage teams, and larger mortgage operations. Built on HighLevel, it manages records for leads, borrowers, agents, referral partners, and past clients while tracking… Read the review → |
Jungo is a mortgage-focused CRM built on Salesforce for loan officers and lending organizations. It brings borrower and contact records, loan pipeline tracking, referral-partner management, marketing automation, lead distribution,… Read the review → |
Strengths and trade-offs
Empower LO — where it wins
- Mortgage-specific records and pipeline tracking
- AI conversations, qualification, and appointment booking
- Advanced routing, team snapshots, and brand governance
Where it doesn't
- Paid plans start at $197 per month
- Custom Builds require a quoted engagement
- Advanced team controls are reserved for the Teams plan
Jungo — where it wins
- Connects borrower, referral-partner, pipeline, and lead workflows
- Syncs with Encompass, Calyx Point, LendingPad, Blend, and other systems
- Adds SMS automation, compliance controls, reporting, and mobile access
Where it doesn't
- No free plan; the free offer is limited to a 7-day trial
- Advanced features and LOS Sync are concentrated in higher tiers
- Some SMS and integrations may require separate partner accounts
- Empower LO8.2/10 · Paid
A mortgage-focused CRM combining pipeline management, AI conversations, automation, and team controls.
Visit Empower LOFull verdict → - Jungo7.6/10 · 7-day trial
A mature mortgage CRM for teams that need Salesforce and LOS connectivity.
Visit JungoFull verdict →
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All mortgage CRM software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update








