Empower LO vs Lend1

Empower LO8.2Visit Lend17.9Visit

Higher score Empower LO #6 in Mortgage CRM Software 8.2/10 Paid ✓ 6 of 7 features Visit Empower LO

vs

Lend1 #8 in Mortgage CRM Software 7.9/10 Paid ✓ 6 of 7 features Visit Lend1

• Empower LO fits best

  Mortgage teams wanting AI and team governance

• Lend1 fits best

  Australian brokers needing structured deal workflows

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Side by side

Feature	Empower LO 8.2/10 Visit ↗	Lend1 7.9/10 Visit ↗
At a glance
Editor score	8.2	7.9
Ranking	#6 in Mortgage CRM Software	#8 in Mortgage CRM Software
Best for	Mortgage teams wanting AI and team governance	Australian brokers needing structured deal workflows
Pricing model	Paid	Paid
Starting price	$197/mo	A$149/mo
Free plan	—	—
Free trial	—	—
Deployment	Cloud	Cloud, Browser extension
Platforms	Web	Web
Support	Email, Live chat, Tickets	Email, Docs
Compliance	2FA	SOC 2, ISO 27001, 2FA
Integrations	5,000+ integrations	5,000+ integrations
Built for	Solo, Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Empower LO 6/7 · Lend1 6/7
Borrower management	✓	✓
Referral partner management	✓	✓
Loan pipeline tracking	✓	✓
Marketing automation	✓	✓
Compliance workflows	✓	✓
SMS automation	✓	✓
Mobile app	Not checked yet	—
Our review
Pros	Mortgage-specific records and pipeline tracking AI conversations, qualification, and appointment booking Advanced routing, team snapshots, and brand governance	Customizable Kanban pipeline for tracking mortgage deals Branded onboarding portal with AI document extraction and e-signatures Automations, SMS, open banking and referral-partner workflows
Cons	Paid plans start at $197 per month Custom Builds require a quoted engagement Advanced team controls are reserved for the Teams plan	No dedicated mobile app No free plan; pricing starts at AUD 149 per month Conversations and calculators begin on the Pro plan
Our verdict	Empower LO is a mortgage CRM and marketing platform for loan officers, mortgage teams, and larger mortgage operations. Built on HighLevel, it manages records for leads, borrowers, agents, referral partners, and past clients while tracking… Read the review →	Lend1 is a web-based CRM and client onboarding platform for Australian mortgage, finance and insurance brokers. It brings borrower onboarding, document collection, deal pipeline tracking, referral-partner submissions, communications and… Read the review →

Strengths and trade-offs

• Empower LO — where it wins

  • Mortgage-specific records and pipeline tracking
  • AI conversations, qualification, and appointment booking
  • Advanced routing, team snapshots, and brand governance

  Where it doesn't

  • Paid plans start at $197 per month
  • Custom Builds require a quoted engagement
  • Advanced team controls are reserved for the Teams plan

• Lend1 — where it wins

  • Customizable Kanban pipeline for tracking mortgage deals
  • Branded onboarding portal with AI document extraction and e-signatures
  • Automations, SMS, open banking and referral-partner workflows

  Where it doesn't

  • No dedicated mobile app
  • No free plan; pricing starts at AUD 149 per month
  • Conversations and calculators begin on the Pro plan

• Empower LO8.2/10 · Paid

  A mortgage-focused CRM combining pipeline management, AI conversations, automation, and team controls.

  Visit Empower LOFull verdict →
• Lend17.9/10 · Paid

  A structured mortgage CRM with strong onboarding, automation and broker workflows.

  Visit Lend1Full verdict →