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Head-to-head · Mortgage CRM Software

Finova Broker CRM vs Lend1

  • Updated Oct 2026
  • Both researched from official sources
  • 8 checks side by side
Higher score Finova Broker CRM #4 in Mortgage CRM Software 8.5/10 Pricing on request ✓ 5 of 7 features Visit Finova
Lend1 #8 in Mortgage CRM Software 7.9/10 Paid ✓ 6 of 7 features Visit Lend1

Finova Broker CRM leads on 0 checks, Lend1 on 0, and 8 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFinova Broker CRM · 8.5/10
  • Most featuresLend1 · 6 of 7

Finova Broker CRM scores higher on our rubric for mortgage crm software: 8.5 against 7.9 out of 10; our editors rank them #4 and #8.

Finova Broker CRM is the better fit for established firms needing configurable compliance workflows. Lend1 is the better fit for australian brokers needing structured deal workflows.

  • Finova Broker CRM fits best

    Established firms needing configurable compliance workflows

  • Lend1 fits best

    Australian brokers needing structured deal workflows

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Side by side

Feature Finova Broker CRM 8.5/10 Visit ↗ Lend1 7.9/10 Visit ↗
At a glance
Editor score 8.5 7.9
Ranking #4 in Mortgage CRM Software #8 in Mortgage CRM Software
Best for Established firms needing configurable compliance workflows Australian brokers needing structured deal workflows
Pricing model Paid Paid
Starting price Pricing on request A$149/mo
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud, Browser extension
Platforms Web Web
Support Email, Phone, Tickets, Docs Email, Docs
Compliance GDPR, ISO 27001 SOC 2, ISO 27001, 2FA
Integrations 4 integrations 5,000+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Finova Broker CRM 5/7 · Lend1 6/7
Borrower management ✓ ✓
Referral partner management Not checked yet ✓ (best)
Loan pipeline tracking ✓ ✓
Marketing automation ✓ ✓
Compliance workflows ✓ ✓
SMS automation ✓ ✓
Mobile app Not checked yet —
Our review
Pros
  • Covers applications, KYC, documents, pipelines and compliance workflows
  • Customer portal supports borrower messaging and document management
  • Native integrations cover lead acquisition, email and credit referencing
  • Customizable Kanban pipeline for tracking mortgage deals
  • Branded onboarding portal with AI document extraction and e-signatures
  • Automations, SMS, open banking and referral-partner workflows
Cons
  • Pricing requires contacting sales and booking a demo
  • Web platform only
  • May be broader than smaller firms need
  • No dedicated mobile app
  • No free plan; pricing starts at AUD 149 per month
  • Conversations and calculators begin on the Pro plan
Our verdict

Finova Broker CRM is a web-based customer relationship management platform for mortgage and financial-services brokers. It brings enquiries, borrower applications, communications, onboarding, KYC, document collection, application pipelines…

Read the review →

Lend1 is a web-based CRM and client onboarding platform for Australian mortgage, finance and insurance brokers. It brings borrower onboarding, document collection, deal pipeline tracking, referral-partner submissions, communications and…

Read the review →
  1. Finova Broker CRMMortgage CRM Software 8.5Pricing on request
  2. Lend1Mortgage CRM Software 7.9Paid

Strengths and trade-offs

  • Finova Broker CRM — where it wins

    • Covers applications, KYC, documents, pipelines and compliance workflows
    • Customer portal supports borrower messaging and document management
    • Native integrations cover lead acquisition, email and credit referencing

    Where it doesn't

    • Pricing requires contacting sales and booking a demo
    • Web platform only
    • May be broader than smaller firms need

  • Lend1 — where it wins

    • Customizable Kanban pipeline for tracking mortgage deals
    • Branded onboarding portal with AI document extraction and e-signatures
    • Automations, SMS, open banking and referral-partner workflows

    Where it doesn't

    • No dedicated mobile app
    • No free plan; pricing starts at AUD 149 per month
    • Conversations and calculators begin on the Pro plan
  • Finova Broker CRM8.5/10 · Pricing on request

    A broad mortgage CRM for firms that need configurable compliance and workflow control.

    Visit FinovaFull verdict →
  • Lend17.9/10 · Paid

    A structured mortgage CRM with strong onboarding, automation and broker workflows.

    Visit Lend1Full verdict →

More comparisons

All mortgage CRM software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update